Full-web affiliate publisher discovery

Every candidate publisher for your affiliate program. Found, classified, scored.

Built by Alpha Quantum

Affiliate Targeting runs on the same infrastructure behind the AI platforms our company operates — trusted by enterprises across the sector:

  • Website Classification API
  • Web-Filtering Database
  • AdTech & Contextual Targeting
  • Cybersecurity & Threat Intel
  • AI Tools & Content Platforms
  • and many others

Directories and outreach tools list the publishers everyone already knows. We start from 120M+ classified domains — the entire active web — and screen them against your exact partner ICP with LLM analysis: publisher type, monetization signals, traffic proxies, language and geography, each with a confidence score.

Request a Free Pilot See Free Samples
Two example vertical workflows — 1,000+ verticals available the same way
120M+ domains99.99%+ of the active internet, classified
2,398,856domains in the Travel vertical
ICP screeningstandard partner definition, read against every site
~122,000qualifying publishers — full signal profile each (estimate)
120M+ domains99.99%+ of the active internet, classified
889,247domains in the Personal Finance vertical
ICP screeningstandard partner definition, read against every site
~60,000qualifying publishers — full signal profile each (estimate)
0
Classified domains
0
Business & commerce publishers
0
Fields per publisher
0
Confidence-scored fields
The method

Three steps. No scraping lists, no guessing.

Publisher recruitment usually starts from the same directories every competitor uses. We start from the whole web and let your ICP do the filtering.

1

The universe

120M+ active domains, already classified across 700+ categories. Your niche maps to categories; we pull every domain in scope — including the long tail no directory has ever profiled.

2

ICP screening

Your partner definition, in plain language, becomes the filter. An LLM reads every candidate site and scores it: right publisher type, right content, right audience — with a confidence score per field.

3

The deliverable

A deduplicated CSV, one row per canonical domain, with every field your recruitment team needs — plus refresh runs that catch new publishers as they appear.

The deliverable

This is what lands in your inbox

One row per domain, structured for import into your partner CRM or outreach stack. Fields are agreed with you before the run — these are typical.

publisher_universe.csv — travel vertical (illustrative rows)
domainis_icpconftypemonetizationlangtraffic proxygeo focus
domain-a.exampleY0.93blog/mediaaffiliate links presentenin browsing popularity data · top 500Kinternational
domain-b.exampleY0.88blog/mediadisplay ads onlydein browsing popularity data · top 1Mregional (DACH)
domain-c.exampleN0.95OTA/aggregatorown inventoryenin browsing popularity data · top 100Knational

And every row expands to this depth

One publisher from a real production run — a travel-vertical screen — exactly as it appears in the file: every field with its confidence score, plus the advertiser ICPs it clears. A free pilot returns 20 of these for your own vertical.

A note on confidentiality. The publisher shown is an independent site that didn’t ask to appear in a public sample, so in line with standard practice its domain is withheld and its description generalized; the profile is intentionally not traceable to it — including through a web search — which protects it without changing the underlying data. Pilot and client deliverables carry the actual domains with every field. Request a free pilot →

Publisher TRA-01

A travel blog focused on sharing tips and itineraries for short trips and weekend getaways.
Content publisherlang: enHotel & accommodation platforms · 92%Tours & activities · 88%Luggage & gear brands · 78%Travel insurance · 72%
Destination guides
90%
yes
Own booking engine
0%
no
Accommodation reviews
80%
yes
Activity coverage
90%
yes
Personal voice
90%
yes
Trip planning tools
70%
yes
Insurance / visa advice
60%
yes
Gear reviews
70%
yes
Affiliate ready
80%
yes
Recent travel
90%
yes
Audience engagement
80%
yes
Own booking (disqualifier)
0%
no
Get your first 10 qualified publishers — free Browse free samples
The edge

Where full-web discovery wins

For the mega-publishers everyone already emails, a marketplace serves you fine. Our edge is everywhere the long tail lives — the qualified partners no directory ever listed.

Fragmented niches

Hobby blogs, regional review sites and single-creator publishers whose homepages never say “affiliate” — we read what they actually cover.

ICPs no filter captures

“English-language gear reviewers with a newsletter and no OTA booking widget” isn’t a marketplace checkbox. It’s one sentence of ICP text for an LLM.

Publishers competitors miss

Every program recruits from the same directory. Full-web discovery surfaces qualified sites your competitors’ outreach never reaches.

Roster coverage audits

Point us at the vertical you think you’ve saturated. We show what your current roster and marketplace missed — with per-field evidence.

The deliverables

What actually arrives

Not a login to yet another marketplace — a mapped publisher universe for your program, in files your recruitment team can work the day it lands.

The ranked universe

Every screened publisher with all fields, per-field confidence scores, traffic proxies and one canonical domain per row. CSV, Excel or CRM-ready.

The sample report

Top fits, keyword-missed fits and documented exclusions per vertical — read one before you commit. See a live one →

The quality & exclusion view

Every disqualified candidate with the reason and the field that failed — OTAs, dead domains, wrong-language sites, own-inventory operators.

Scheduled refresh deltas

New publishers, revived domains and monetization changes — scheduled re-runs keep the universe alive long after the first delivery.

The instrument

Publisher signals, read from every site

Each domain is classified across a structured field set — extracted from what the site actually publishes, every field with its own confidence score. Add your own fields per engagement.

ICP match (your definition)
Publisher type (blog / OTA / operator / DMO)
Affiliate links detected
Monetization signals
Traffic proxy (browsing popularity data presence & rank group)
Detected language
Geographic content focus
Travel/purchase intent content
Newsletter & social presence
Content freshness
Destination / category structure
Individual vs company-run
Primary project vs side hustle
Named partner programs visible
Alive status & last crawl date

Every field definition is agreed before the run, validated on a reviewed sample, and only then applied to the full universe — so precision is measured, not promised.

The ranking

How every publisher is scored and ranked

One transparent formula ranks the whole universe, and the weights are agreed up front — so you can audit why any publisher sits where it sits.

60%

ICP fit

Publisher type, content match, audience and intent — how closely the site matches the partner definition you wrote, field by field.

25%

Monetization readiness

Affiliate links already present, named partner programs, newsletter and commercial intent — how ready the site is to run your offer.

15%

Audience proxy

browsing popularity data presence and rank grouping as a reproducible reach signal — never invented traffic numbers, so the score stays honest.

Every weight and field definition is agreed before the run and validated on a reviewed sample before it touches the full universe. Full methodology and the refusal list on the standards page.
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domains in the source dataset of one engagement
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travel-related publishers identified
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domains ICP-screened with full fields
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precision confirmed on client sample review
Who we serve

Anyone who recruits publishers at scale

The engine is vertical-agnostic: travel proved it, and the same pipeline runs on finance, SaaS, e-commerce, gaming, health and any niche with an affiliate economy.

Affiliate networks
Brand affiliate programs
Travel platforms & OTAs
Finance & fintech partner teams
SaaS partnership teams
Affiliate & partnership agencies
Where we've already screened

Twenty-nine affiliate verticals, each with a live sample report

A full run per vertical returns anywhere from tens of thousands to hundreds of thousands of qualifying publisher domains in the larger niches. The number on each tile is the vertical's total domain pool in our database — the pool a complete run screens, verifiable in the vertical counter.

Travel 2.4M Outdoor & adventure 2.6M Home & garden 2.5M Automotive 2.2M Real estate 1.9M Personal finance 889K Pets 716K Fitness 580K Baby & parenting 337K All 29 verticals →
The honest comparison

Directories, marketplaces and full-web discovery do different jobs

Keep your network's marketplace for inbound. Use full-web discovery to find the publishers who never registered anywhere.

Marketplaces & directoriesFull-web publisher discovery
Starting poolPublishers who signed up120M+ classified domains — the active web
Long-tail coverageThin — no signup, no profileNative — the long tail is the point
Screening criteriaSelf-declared categoriesYour ICP text, read against every site
Quality evidenceSelf-reported statsPer-field confidence scores + traffic proxies
Competition for the same partnersEvery program sees the same listPublishers your competitors haven't found
RefreshWhoever signs up nextScheduled re-runs catch new sites as they appear
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Published sample verticals
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Advertiser ICPs modeled across verticals
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Showcase publisher profiles published
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Enterprises on our AI platforms
Size your vertical

How many publishers operate in your niche?

Our classification database covers 120M+ active domains across every IAB content category. Search any vertical to see the total addressable publisher market — the denominator most programs never quantify before they start recruiting.

Try the vertical counter
Example: Travel
Domains in category2,398,856
Qualifying publishers, full run~122,000 (est.)
In browsing popularity data top 1Mmeasured proxy

The long tail is where marketplaces lose coverage — and where net-new publishers hide.

Straight answers

The questions partner teams ask first

How is precision validated?
Every engagement starts with a reviewed sample: we run the ICP on a few thousand domains, you review a slice, we tune the definition, and only then run the full universe. In our largest publisher engagement a reviewed sample of the final ICP list showed ~96% precision.
Can you tell a real content publisher from an OTA or a supplier site?
Yes — website type is a dedicated field (blog/media, aggregator, operator/provider, tourism board, utility/info), because a booking widget and a price list mean a very different partner conversation than a content site with affiliate links. Type comes with its own confidence score so you can set your own cut-off.
How do you handle traffic estimates?
We report reproducible proxies rather than invented numbers: presence in Google's browsing popularity dataset and its rank grouping (top 100K / 500K / 1M…), so you can calibrate a minimum-audience cut-off and re-check it consistently over time.
What does it cost?
It starts free: the pilot delivers your first 10 qualified publishers at no cost, with a measured projection of the full-run yield. Paid runs then scale with vertical size and field complexity — plans from $999 to $25,000, plus custom scopes sized to your budget after the pilot. Pricing detail →
Who is behind this?
Alpha Quantum — an EU-based data company operating one of the largest independent website classification databases. 300+ enterprise organisations rely on the AI platforms we operate, from telecom to adtech to cybersecurity. About us →
How we work — and what we refuse

Discipline is the product

No invented traffic numbers — reach is reported only as reproducible browsing popularity data proxies. A confidence score on every field. No client names, ever. A GDPR-aware posture on every domain we touch. A vendor that documents what it refuses to infer is one whose positive classifications you can actually trust.

Read our standards
browsing popularity data proxies, never invented traffic
Confidence on every field
No client names, ever
GDPR-aware posture

Start with 10 qualified publishers — free

We configure the full run for your vertical and ICP, deliver the first 10 qualifying publisher domains with all fields, and project what the complete universe holds. No cost until you opt in.

Request a Free Pilot