A full run across three flagship verticals can surface an estimated ~215,000 net-new publishers you have never enrolled — each ICP-screened with per-signal confidence scores. Your marketplace shows publishers who found you. Full-web discovery over 120M+ classified domains finds the long tail across every vertical you run, and the vast majority have never been contacted by any network.
Advertisers judge a network on the reach and quality of its publisher base. But a marketplace, by definition, only contains publishers who found you and signed up — the same finite pool your competitors are also mining. Net-new supply lives in the long tail of every vertical, and the figures below are extrapolations from our classification database, labeled as estimates, not guarantees.
Across a multi-vertical network's flagship categories, our classifier associates millions of domains with the spaces you monetize. This is the raw universe — before any de-dup against your existing member list.
The share that clears a real publisher-quality ICP once thin, spun, and merchant-owned sites are removed (estimate). Most have never been touched by any network's recruitment team.
Feed us your current member domains and we suppress them from the run. What comes back is supply you do not already have — the exact metric your advertiser pitch is built on.
Written from a network's recruitment logic — the supply that actually widens advertiser coverage rather than duplicating it. Each profile is expressed as the required, preferred, and disqualifying signals we screen for.
Independent, single-topic sites monetizing with affiliate links or display ads but not enrolled in any major marketplace. They widen coverage in categories where your enrolled base is thin.
Coupon, cashback, and loyalty sites that already run affiliate links in a category but have never applied to your network. Valuable supply for advertisers demanding incentive reach.
Deep single-vertical publishers your advertisers keep asking for — the space where enrolled supply is weakest. Near-total audience fit makes them disproportionately valuable to add.
Publishers writing in a target language and focused on a market you are trying to grow. Website-type and geo classification let you recruit exactly the region an advertiser is entering.
Every domain in the pulled categories is read against a fixed field set, each extracted from what the site actually publishes and shipped with a confidence score. Your ICP is a selection from this list — nothing vague, nothing guessed from a keyword match.
Need a field that isn't here — "already runs a competing network's tag", "accepts CPA offers", "has a media kit"? Custom signals are defined per engagement and calibrated the same way.
An illustrative full run for a network running travel, personal finance, and SaaS programs. The category and screened counts are estimates from our classification database; your pilot returns real domains and a projection tuned to your exact member-suppression list and ICP.
Component estimates: travel ~122,000, personal finance ~60,000, SaaS review ~34,000 qualifying publishers per full run. Reference engagement (a large-scale production run on our own classification platform): 30M dataset → 1.73M vertical domains → 1.2M ICP-screened → ~96% precision on a reviewed sample. Multi-vertical figures above are estimates, shown for illustration.
Your marketplace and every directory you buy from only show publishers who already enrolled somewhere. The independent long tail — where net-new supply actually sits — is invisible to that model.
| Full-web discovery | Your marketplace / a directory | |
|---|---|---|
| Starting set | Every classified domain in each vertical | Only publishers already enrolled |
| Net-new vs. duplicate | Your member list suppressed — output is genuinely new | The pool you and rivals already share |
| Long-tail reach | Single-operator niche hubs surfaced | Mostly absent |
| Screening logic | Your required/preferred/disqualifying signal set | Self-reported category tags |
| Geo expansion | Language + geo targeting into new markets | Limited to who happened to join |
| Output | Deduplicated CSV, one row per canonical domain | In-platform list, limited export |
The free pilot runs the full pipeline on one of your verticals, suppresses your current members, and delivers your first 20 net-new qualified publisher domains plus a full-run projection. No cost, no obligation.
Request a Free Pilot