A full run over the travel vertical can surface an estimated ~122,000 qualifying travel publishers for your affiliate program — each ICP-screened with per-signal confidence scores. We built this for travel first: for a large-scale production run on our own classification platform, the pipeline read 1.73M travel-related domains and screened 1.2M against the ICP at ~96% precision on a reviewed sample. Website-type classification keeps content publishers in and competing OTAs out.
Travel suppliers recruit the same famous blogs and the same booking-adjacent directories. The long tail — destination specialists, regional guides, gear and itinerary sites in every language — is where uncontested affiliate capacity actually lives. The figures below are extrapolations from our classification database, labeled as estimates, not guarantees.
The travel category is one of the largest on the open web — our classifier associates millions of domains with destinations, flights, stays, tours, and gear worldwide. This is the raw universe before any ICP screening.
The content publishers a real travel ICP clears once competing OTAs, agencies, and thin sites are removed (estimate). ~122,000 for a typical program — the vast majority never contacted.
Narrow by product — flights, stays, tours, insurance, gear — and by language and geo, and the run returns only publishers whose readers book what you sell. Scope is a dial, not a fixed number.
Written from a travel supplier's approval logic — the content sites that catch travelers mid-decision, not competitors selling the same inventory. Each profile is expressed as the required, preferred, and disqualifying signals we screen for.
Individual travel writers whose itineraries and fare-hacking posts catch planners while they are still choosing dates and routes — the highest-intent moment for a flight-search platform.
Reviewers whose where-to-stay content ranks for neighborhood and property searches, with first-hand stays and their own photos. Aggregated star-ratings scraped from elsewhere don't clear.
Publishers readers consult after booking flights: day-trip write-ups, experience reviews, things-to-do lists. Engagement matters more than polish because activity bookings are impulse-adjacent.
Sites built on practical pre-departure advice — visas, safety, packing, gear — that reach travelers in checklist mode. High fit for travel insurance and gear partners.
Every domain in the travel category is read against a fixed field set, each extracted from what the site actually publishes and shipped with a confidence score. The website-type field is what separates a content publisher you want from a competing OTA you don't.
Need a field that isn't here — "covers a specific region only", "runs a YouTube channel", "already promotes a competing supplier"? Custom signals are defined per engagement and calibrated the same way.
In a large-scale production run on our own classification platform, the pipeline processed the travel vertical end to end and the client reviewed the output against their own judgment. These four numbers are from that engagement — not estimates.
Client anonymized by agreement. Your run starts from our current 120M+ classified-domain database; the full-run yield estimate of ~122,000 qualifying publishers is extrapolated from calibration slices and confirmed against your ICP in the pilot.
Marketplaces only show travel publishers already enrolled — and they don't reliably tell a content publisher apart from a competitor OTA. Website-type classification does.
| Full-web discovery | Affiliate marketplace / directory | |
|---|---|---|
| Starting set | Every classified travel domain, all languages | Only sites already enrolled |
| Content vs competitor | Website-type classification keeps OTAs out | Not distinguished — competitors slip in |
| Long-tail reach | Regional & single-operator specialists surfaced | Mostly absent |
| Language & geo | Target exactly the markets you sell into | Skewed to who happened to join |
| Proven scale | 1.2M domains screened at ~96% precision | Limited to the enrolled base's size |
| Output | Deduplicated CSV, one row per canonical domain | In-platform list, limited export |
The free pilot runs the full pipeline on the travel vertical, tuned to your ICP, and delivers your first 20 qualified content-publisher domains plus a full-run projection. No cost, no obligation.
Request a Free Pilot