A full run over the personal-finance vertical can surface an estimated ~60,000 qualifying publishers — each ICP-screened with per-signal confidence scores. Banks, card issuers, insurers, and fintechs can't just chase reach: every partner is a compliance decision. Full-web discovery over 120M+ classified domains finds credit, insurance, and investing content publishers, screens out MFA and thin sites, and targets by language and geo — so your shortlist is already brand-safe.
Finance partner teams don't lack publisher volume — they lack publishers a compliance review will actually pass. The qualifying long tail is large, but it's buried in a much larger pile of made-for-advertising and get-rich-quick sites that would never clear. The figures below are extrapolations from our classification database, labeled as estimates, not guarantees.
Domains our classifier associates with personal finance, credit, insurance, and investing worldwide (estimate). This is the raw universe — including the MFA and thin sites you need removed.
The share a compliance-aware ICP clears once MFA, thin-affiliate, and get-rich-quick sites are removed (estimate). Real editorial finance publishers your review team can approve.
Narrow to a product line — credit cards, personal loans, insurance, investing apps — and to a regulated market by language and geo, and the run returns only publishers that fit. Scope is a dial, not a fixed number.
Written from a finance partner team's approval logic — what your compliance and brand-safety review actually checks before a partner goes live. Each profile is expressed as the required, preferred, and disqualifying signals we screen for.
Editorial publishers that compare cards on real terms — APRs, fees, rewards math — with proper disclosures. High intent, and the content style your compliance team can stand behind.
Sites that teach borrowing, credit-building, and debt payoff to a real audience. Strong fit for lenders and credit-builder fintechs that need advice-grade, not hype-grade, placements.
Publishers that explain coverage types, compare policies, and answer real buyer questions. Insurers screen hard here for accuracy and disclosure — surface-level affiliate pages don't clear.
Sites reviewing brokerages, robo-advisors, and money apps with hands-on detail and risk-appropriate language. Fit for investing brands and fintechs that need a measured, compliant tone.
Every domain in the finance category is read against a fixed field set, each extracted from what the site actually publishes and shipped with a confidence score. The disqualifiers are what make the shortlist brand-safe before it reaches your compliance team.
Need a field that isn't here — "carries a specific regulatory disclaimer", "avoids a named competitor", "holds an affiliate program page"? Custom signals are defined per engagement and calibrated the same way.
An illustrative full run for a personal-finance program. The category and screened counts are estimates from our classification database; your pilot returns real domains and a projection tuned to your product, market, and compliance ICP.
Reference engagement (a large-scale production run on our own classification platform): 30M dataset → 1.73M vertical domains → 1.2M ICP-screened → ~96% precision on a reviewed sample. Personal-finance figures above are estimates, shown for illustration.
Networks show you enrolled publishers with self-reported tags — no help when every partner has to survive a compliance review. Full-web discovery screens for brand-safety before the name reaches you.
| Full-web discovery | Affiliate marketplace / directory | |
|---|---|---|
| Starting set | Every classified finance domain, all markets | Only sites already enrolled |
| Brand-safety screen | MFA, thin, and get-rich-quick sites removed | Left for your team to catch |
| Disclosure & independence | Screened as explicit signals | Not assessed |
| Regulated-market targeting | Language + geo focus for your licensed markets | Skewed to who happened to join |
| Long-tail editorial | Niche finance publishers surfaced | Mostly absent |
| Output | Deduplicated CSV, one row per canonical domain | In-platform list, limited export |
The free pilot runs the full pipeline on the personal-finance vertical, tuned to your product and compliance ICP, and delivers your first 20 brand-safe publisher domains plus a full-run projection. No cost, no obligation.
Request a Free Pilot