Peripheral, hardware, and game advertisers chase the same visible channels while the review and guide long tail goes unrecruited. We start from 120M+ classified domains, pull the whole gaming vertical, and read each site against your partner profile — the buying-guide sites, tier-list blogs, and community wikis no marketplace has indexed.
Networks show the creators who applied. The vertical spans hardware reviewers, game-guide sites, tier-list blogs, and community wikis — most never joined a program. The figures below are estimates from our classification of the active web, labeled as such; your exact numbers come from a calibrated run.
An ICP here is a precise signal set, not a subscriber count. Below is a typical profile for a peripheral or hardware brand recruiting content publishers — required signals that must all hold, preferred signals that lift the fit score, and disqualifiers that remove whole classes of false positive.
The same vertical pull serves several advertiser types — each starts from a template ICP and is calibrated to its program.
Peripheral & accessory brands PC hardware & components Gaming chairs & desks Game-key marketplaces Energy & gamer-lifestyle DTCA game studio or a hardware storefront looks "gaming-relevant" to any keyword filter — but it is a competitor or a merchant, not a publisher to recruit. Structural disqualifiers remove that class before your team ever sees it.
Beyond the shared 20-signal vocabulary, every gaming domain is read for the fields that actually decide fit here. Each is extracted from what the site publishes and shipped with a confidence score.
Need a field that isn't here — "accepts sponsored posts", "covers a specific title or genre", "already in a gaming affiliate network"? Custom signals are defined per engagement and calibrated the same way.
Gaming spreads across formats and platforms, and much of the audience lives off-web. The publishers worth partnering with are the ones with a real site carrying guides and affiliate links — not the loudest handle on a video platform.
A single-game guide site can out-convert a broad gaming portal for the right advertiser. Sub-topic signals let you scope the pull to the titles and genres your product serves.
Key marketplaces and studio sites look "gaming-relevant" to any filter. Own-commerce and studio disqualifiers remove that class before your team reviews a single row.
A creator's web property — with buying guides and affiliate links — is what you can actually partner with. We record video reach, but score the domain you can transact on.
A representative shape of a gaming & esports run. Every figure below is an estimate for illustration — your real universe and yield are measured on a calibrated sample before any full run.
In a large-scale production run on our own classification platform, the same pipeline processed an entire vertical end to end. The client reviewed a sample of the output against their own judgment. These are actual engagement numbers — not the gaming estimates above.
Networks and directories index the publishers that opted in. We classify the entire active web and read it against your exact ICP — then re-run on any subset when your definition sharpens.
| Question | Marketplace / network directory | Full-web census |
|---|---|---|
| Who is in the pool? | Gaming publishers who joined the network | Every gaming-adjacent active domain, opted-in or not |
| The single-game guide blog with no network account | Absent | Read, classified, scored — the un-poached long tail |
| The storefront posing as a review site | Present, wrongly | Zeroed on the own-commerce signal |
| Game studio in publisher clothing | Present until a human checks | Classified out as a competitor, documented |
| Why is this site a fit? | It appeared in a category | Per-signal values and a confidence score for every row |
| Your ICP changes mid-search | Start filtering again | The universe re-runs against the new signal set |
The free pilot configures the full pipeline for your partner profile and delivers the first 20 qualified gaming & esports publishers — with a projection of the complete run. No cost, no obligation.
Request a Free Pilot See the sample report