A full run over the travel category's ~2.4M domains yields an estimated ~122,000 qualifying travel publishers — the independent bloggers, itinerary writers, and destination-guide sites your program actually converts on. We read the whole travel category from a 120M+ classified-domain universe and screen each site against your partner ICP. This is our flagship proven vertical.
Five hand-defined advertiser ICPs, ten showcase publisher profiles, and the full signal transcript with confidence scores — exactly the format your recruitment list arrives in.
Travel is one of the largest affiliate verticals on the web, but the category is dominated by online travel agencies, tourism-board portals, and press-release aggregators. The publishers a travel advertiser wants — individuals with a personal voice and first-hand trips — are scattered across a ~2.4M-domain category and never surface in a marketplace directory. Across the full 120M+ universe, travel spans millions of domains, and the job is isolating publishers from portals.
The publishers that convert are run by identifiable people — solo travelers, couples, family bloggers — writing in a personal voice. The individual-vs-company signal isolates them from faceless OTA and booking shells.
Travel advertisers convert on writers who demonstrably went there — own photos, dated trips, specific itineraries. Reading each site separates genuine reporting from syndicated tourism copy that a keyword filter can't tell apart.
Sites that run their own booking flow look travel-relevant to any category tag but compete with the advertiser. The own-booking disqualifier removes them structurally so outreach targets real content publishers.
An ICP is written as required, preferred, and disqualifying signals — never a vague description. Below are the five advertiser profiles typical of this vertical, each recruiting a different kind of travel publisher from the same category.
Converts on writers who catch readers early, while dates and routes are still open — flight-hacking posts, fare-deal round-ups, route write-ups from an individual voice.
Recruits reviewers whose where-to-stay content ranks for neighborhood and property searches, with first-hand stay reviews and the writer's own photos.
Wants the sites readers consult after booking flights: things-to-do lists, day-trip write-ups, experience reviews. Engagement matters more than polish, because activity bookings are impulse-adjacent.
Converts on preparation content, not inspiration: visas, safety, health, what-if scenarios, and planning tools that catch travelers in checklist mode before departure.
Screens for reviewers who demonstrably use equipment on real trips — durability notes, packing setups, long-term updates. Gear pages with no travel evidence read as spun filler.
The same travel pull serves every advertiser above. Each starts from its template ICP and is calibrated to the program — you can take each cohort separately or as one ranked list.
Every travel domain is read against this catalog of 14 industry signals, each shipped with its own confidence score. Your ICP is a selection from this list — required, preferred, or disqualifying.
Need a field that isn't here — "covers a specific region", "accepts sponsored posts", "already in a travel affiliate network"? Custom signals are defined per engagement and calibrated the same way.
An illustrative full run for a travel ICP. The counts are extrapolated from the reference engagement; the measured basis is a 1,000-domain random calibration slice that returned 51 ICP fits, and your pilot returns the exact figures for your ICP.
Travel networks re-sell the same visible portals to everyone. Full-web discovery reads the entire category and isolates the independent bloggers your competitors never see.
Canonical domain, site name, detected language, and geo focus — one row per publisher after country mirrors and variants are deduplicated to a single canonical entry.
Fit result and score computed from your required, preferred, and disqualifying signals — with a confidence score on every extracted field so you can sort by certainty.
Recent-travel evidence, monetization signals, and reproducible traffic proxies — so outreach starts with the highest-fit, actively-publishing travel sites first.
In a large-scale production run on our own classification platform, the pipeline processed the entire travel vertical from raw domains to a screened publisher universe. The client reviewed a sample of the output against their own judgment — these are actual engagement numbers.
The free pilot configures the full pipeline for your travel ICP and delivers the first 20 qualified publishers — plus a projection of the complete ~122,000-publisher run. No cost, no obligation.
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