Sample report — Travel

Travel Affiliate Publishers

The travel vertical spans 2,398,856 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (14 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

2,398,856
domains in this vertical
14
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
Request a Free Pilot
A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Flight metasearch & booking platforms

Flight-search platforms convert best on sites where readers are still choosing dates and routes. They look for individual travel storytellers whose itineraries and flight-hacking posts catch planners early — not sites that already push a competing booking flow.

Requires: flight content · destination guides · personal voice · recent travel
Prefers: deal alerts · affiliate ready · audience engagement
Never: own booking · press release site
Hotel & accommodation booking platforms

Accommodation platforms recruit reviewers whose where-to-stay content ranks for neighborhood and property searches. First-hand stay reviews with the writer's own photos are the tell — aggregated star-ratings scraped from elsewhere are worthless to them.

Requires: accommodation reviews · destination guides
Prefers: personal voice · recent travel · affiliate ready
Never: own booking
Tours & activities marketplaces

Activity marketplaces want publishers readers consult after booking flights: things-to-do lists, day-trip write-ups, experience reviews. Engagement matters more than polish here, because activity bookings are impulse-adjacent.

Requires: activity coverage · recent travel · audience engagement
Prefers: destination guides · personal voice
Never: own booking · press release site
Travel insurance providers

Insurance partners convert on preparation content, not inspiration content. They vet for practical pre-departure advice — visas, safety, health, what-if scenarios — and planning tools that catch travelers in checklist mode.

Requires: insurance visa advice · trip planning tools
Prefers: destination guides · affiliate ready · audience engagement
Never: own booking
Luggage & travel gear brands

Gear brands screen for reviewers who demonstrably use equipment on real trips — durability notes, packing setups, long-term updates. A gear page without travel evidence behind it reads as spun affiliate filler and gets rejected.

Requires: gear reviews · recent travel · personal voice
Prefers: trip planning tools · affiliate ready
Never: press release site

This industry's signal catalog

Every domain in the slice was evaluated on all 14 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Destination guides
Flight content
Accommodation reviews
Activity coverage
Personal voice
Trip planning tools
Insurance visa advice
Gear reviews
Affiliate ready
Recent travel
Audience engagement
Deal alerts
Own booking
Press release site
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher TRA-01

A travel blog focused on sharing tips and itineraries for short trips and weekend getaways.
Content publisherlang: enHotel & accommodation booking platforms · 92%Tours & activities marketplaces · 88%Luggage & travel gear brands · 78%Travel insurance providers · 72%
Destination guides
90%
Detected — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
No supporting content found
Accommodation reviews
80%
Present in content — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
90%
Found on the site — covers tours, activities or things-to-do for specific places
Personal voice
90%
Confirmed on the site — written in first person by an identifiable individual or couple
Trip planning tools
70%
Detected — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
60%
Evidenced on the site — covers practical pre-departure topics: travel insurance, visas, safety, health
Gear reviews
70%
Present in content — reviews luggage, backpacks or travel gear from actual use
Affiliate ready
80%
Found on the site — affiliate links or an affiliate disclosure already present
Recent travel
90%
Confirmed on the site — evidence of trips or posts within roughly the last year
Audience engagement
80%
Detected — newsletter signup, active comments, or linked active social profiles
Deal alerts
0%
Not found on the site
Own booking
0%
Not evidenced
Press release site
0%
No supporting content found

Publisher TRA-02

A travel blog offering guides, itineraries, and tips for budget and solo travelers.
Content publisherlang: enFlight metasearch & booking platforms · 92%Travel insurance providers · 82%Tours & activities marketplaces · 78%
Destination guides
90%
Confirmed on the site — publishes destination guides or multi-day itineraries readers could follow
Flight content
80%
Detected — covers flights specifically: routes, fare deals, airline comparisons, booking timing
Accommodation reviews
0%
Not evidenced
Activity coverage
70%
Present in content — covers tours, activities or things-to-do for specific places
Personal voice
90%
Found on the site — written in first person by an identifiable individual or couple
Trip planning tools
80%
Confirmed on the site — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
70%
Detected — covers practical pre-departure topics: travel insurance, visas, safety, health
Gear reviews
0%
No supporting content found
Affiliate ready
90%
Present in content — affiliate links or an affiliate disclosure already present
Recent travel
80%
Found on the site — evidence of trips or posts within roughly the last year
Audience engagement
80%
Confirmed on the site — newsletter signup, active comments, or linked active social profiles
Deal alerts
60%
Detected — publishes fare or hotel deal alerts / error-fare style content
Own booking
0%
Not present
Press release site
0%
Not found on the site

Publisher TRA-03

This site provides family travel tips, gear reviews, and destination inspiration for family-friendly vacations.
Content publisherlang: enHotel & accommodation booking platforms · 82%Tours & activities marketplaces · 78%Luggage & travel gear brands · 68%
Destination guides
80%
Found on the site — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
No supporting content found
Accommodation reviews
70%
Detected — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
80%
Evidenced on the site — covers tours, activities or things-to-do for specific places
Personal voice
60%
Present in content — written in first person by an identifiable individual or couple
Trip planning tools
50%
Found on the site — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
0%
Not present
Gear reviews
90%
Detected — reviews luggage, backpacks or travel gear from actual use
Affiliate ready
90%
Evidenced on the site — affiliate links or an affiliate disclosure already present
Recent travel
80%
Present in content — evidence of trips or posts within roughly the last year
Audience engagement
70%
Found on the site — newsletter signup, active comments, or linked active social profiles
Deal alerts
0%
Not found on the site
Own booking
0%
Not evidenced
Press release site
0%
No supporting content found

Publisher TRA-04

This site provides information and services related to the Camino de Santiago in Spain.
Content publisherlang: enno strict ICP fit — signal profile shown
Destination guides
80%
Present in content — publishes destination guides or multi-day itineraries readers could follow
Flight content
60%
Found on the site — covers flights specifically: routes, fare deals, airline comparisons, booking timing
Accommodation reviews
70%
Confirmed on the site — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
90%
Detected — covers tours, activities or things-to-do for specific places
Personal voice
20%
Not present
Trip planning tools
50%
Present in content — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
60%
Found on the site — covers practical pre-departure topics: travel insurance, visas, safety, health
Gear reviews
10%
No supporting content found
Affiliate ready
10%
Not present
Recent travel
70%
Evidenced on the site — evidence of trips or posts within roughly the last year
Audience engagement
50%
Present in content — newsletter signup, active comments, or linked active social profiles
Deal alerts
10%
No supporting content found
Own booking
80%
Confirmed on the site — operates its own booking engine, sells own tours, or is a hotel/agency itself
Press release site
10%
Not found on the site

Publisher TRA-05

A travel platform focused on exploring Switzerland, offering guides, tips, and community resources.
Content publisherlang: deHotel & accommodation booking platforms · 82%Tours & activities marketplaces · 68%
Destination guides
90%
Evidenced on the site — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
No supporting content found
Accommodation reviews
70%
Found on the site — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
80%
Confirmed on the site — covers tours, activities or things-to-do for specific places
Personal voice
60%
Detected — written in first person by an identifiable individual or couple
Trip planning tools
80%
Evidenced on the site — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
0%
Not present
Gear reviews
0%
Not found on the site
Affiliate ready
50%
Confirmed on the site — affiliate links or an affiliate disclosure already present
Recent travel
70%
Detected — evidence of trips or posts within roughly the last year
Audience engagement
60%
Evidenced on the site — newsletter signup, active comments, or linked active social profiles
Deal alerts
50%
Present in content — publishes fare or hotel deal alerts / error-fare style content
Own booking
0%
Not evidenced
Press release site
0%
No supporting content found

Publisher TRA-06

A travel blog featuring personal experiences, destination guides, and recommendations for accommodations and activities.
Content publisherlang: enHotel & accommodation booking platforms · 88%Luggage & travel gear brands · 74%Travel insurance providers · 64%
Destination guides
90%
Detected — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
Not found on the site
Accommodation reviews
80%
Present in content — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
90%
Found on the site — covers tours, activities or things-to-do for specific places
Personal voice
95%
Confirmed on the site — written in first person by an identifiable individual or couple
Trip planning tools
70%
Detected — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
60%
Evidenced on the site — covers practical pre-departure topics: travel insurance, visas, safety, health
Gear reviews
70%
Present in content — reviews luggage, backpacks or travel gear from actual use
Affiliate ready
0%
Not present
Recent travel
90%
Confirmed on the site — evidence of trips or posts within roughly the last year
Audience engagement
0%
Not evidenced
Deal alerts
0%
No supporting content found
Own booking
0%
Not present
Press release site
0%
Not found on the site

Publisher TRA-07

A travel guide focused on exploring the Var region in France, offering insights, tips, and recommendations.
Content publisherlang: frHotel & accommodation booking platforms · 88%Tours & activities marketplaces · 78%
Destination guides
90%
Confirmed on the site — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
No supporting content found
Accommodation reviews
80%
Evidenced on the site — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
85%
Present in content — covers tours, activities or things-to-do for specific places
Personal voice
70%
Found on the site — written in first person by an identifiable individual or couple
Trip planning tools
60%
Confirmed on the site — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
0%
Not present
Gear reviews
0%
Not found on the site
Affiliate ready
0%
Not evidenced
Recent travel
90%
Found on the site — evidence of trips or posts within roughly the last year
Audience engagement
70%
Confirmed on the site — newsletter signup, active comments, or linked active social profiles
Deal alerts
60%
Detected — publishes fare or hotel deal alerts / error-fare style content
Own booking
0%
Not evidenced
Press release site
0%
No supporting content found

Publisher TRA-08

This site offers luxury fishing vacation packages and information about various fishing destinations.
Content publisherlang: enno strict ICP fit — signal profile shown
Destination guides
90%
Found on the site — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
Not found on the site
Accommodation reviews
80%
Detected — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
90%
Evidenced on the site — covers tours, activities or things-to-do for specific places
Personal voice
85%
Present in content — written in first person by an identifiable individual or couple
Trip planning tools
0%
Not found on the site
Insurance visa advice
0%
Not evidenced
Gear reviews
0%
No supporting content found
Affiliate ready
70%
Evidenced on the site — affiliate links or an affiliate disclosure already present
Recent travel
90%
Present in content — evidence of trips or posts within roughly the last year
Audience engagement
0%
Not evidenced
Deal alerts
0%
No supporting content found
Own booking
80%
Detected — operates its own booking engine, sells own tours, or is a hotel/agency itself
Press release site
0%
Not found on the site

Publisher TRA-09

A travel blog offering practical advice, itineraries, and personal experiences from various destinations.
Content publisherlang: plTours & activities marketplaces · 88%Travel insurance providers · 78%
Destination guides
90%
Present in content — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
No supporting content found
Accommodation reviews
0%
Not present
Activity coverage
80%
Detected — covers tours, activities or things-to-do for specific places
Personal voice
90%
Evidenced on the site — written in first person by an identifiable individual or couple
Trip planning tools
80%
Present in content — offers packing lists, budget planners, checklists or planning templates
Insurance visa advice
70%
Found on the site — covers practical pre-departure topics: travel insurance, visas, safety, health
Gear reviews
0%
Not found on the site
Affiliate ready
0%
Not evidenced
Recent travel
90%
Evidenced on the site — evidence of trips or posts within roughly the last year
Audience engagement
80%
Present in content — newsletter signup, active comments, or linked active social profiles
Deal alerts
0%
Not found on the site
Own booking
0%
Not evidenced
Press release site
0%
No supporting content found

Publisher TRA-10

A travel website offering inspiration, destination guides, and accommodation reviews.
Content publisherlang: enHotel & accommodation booking platforms · 92%Tours & activities marketplaces · 78%
Destination guides
90%
Evidenced on the site — publishes destination guides or multi-day itineraries readers could follow
Flight content
0%
Not found on the site
Accommodation reviews
80%
Found on the site — reviews hotels, hostels or rentals from first-hand stays (own photos, specifics)
Activity coverage
70%
Confirmed on the site — covers tours, activities or things-to-do for specific places
Personal voice
60%
Detected — written in first person by an identifiable individual or couple
Trip planning tools
0%
Not found on the site
Insurance visa advice
0%
Not evidenced
Gear reviews
0%
No supporting content found
Affiliate ready
90%
Confirmed on the site — affiliate links or an affiliate disclosure already present
Recent travel
80%
Detected — evidence of trips or posts within roughly the last year
Audience engagement
70%
Evidenced on the site — newsletter signup, active comments, or linked active social profiles
Deal alerts
0%
No supporting content found
Own booking
0%
Not present
Press release site
0%
Not found on the site

Want this for your ICP — with the domains?

The free pilot runs your own partner definition over the full vertical and delivers the first 10 qualified publishers at no cost, with a projection of the complete universe.

Request a Free Pilot