Sample report — Travel

Travel Affiliate Publishers

A full run over this vertical's 2,398,856-domain category delivers an estimated ~122,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against travel's own signal catalog (14 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~122,000
qualifying publishers from a FULL run (estimate)
2,398,856
domains in the category
14
industry-specific signals
51
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Flight metasearch & booking platforms

Flight-search platforms convert best on sites where readers are still choosing dates and routes. They look for individual travel storytellers whose itineraries and flight-hacking posts catch planners early — not sites that already push a competing booking flow.

Requires: flight content · destination guides · personal voice · recent travel
Prefers: deal alerts · affiliate ready · audience engagement
Never: own booking · press release site
Hotel & accommodation booking platforms

Accommodation platforms recruit reviewers whose where-to-stay content ranks for neighborhood and property searches. First-hand stay reviews with the writer's own photos are the tell — aggregated star-ratings scraped from elsewhere are worthless to them.

Requires: accommodation reviews · destination guides
Prefers: personal voice · recent travel · affiliate ready
Never: own booking
Tours & activities marketplaces

Activity marketplaces want publishers readers consult after booking flights: things-to-do lists, day-trip write-ups, experience reviews. Engagement matters more than polish here, because activity bookings are impulse-adjacent.

Requires: activity coverage · recent travel · audience engagement
Prefers: destination guides · personal voice
Never: own booking · press release site
Travel insurance providers

Insurance partners convert on preparation content, not inspiration content. They vet for practical pre-departure advice — visas, safety, health, what-if scenarios — and planning tools that catch travelers in checklist mode.

Requires: insurance visa advice · trip planning tools
Prefers: destination guides · affiliate ready · audience engagement
Never: own booking
Luggage & travel gear brands

Gear brands screen for reviewers who demonstrably use equipment on real trips — durability notes, packing setups, long-term updates. A gear page without travel evidence behind it reads as spun affiliate filler and gets rejected.

Requires: gear reviews · recent travel · personal voice
Prefers: trip planning tools · affiliate ready
Never: press release site

This industry's signal catalog

Every domain in the slice was evaluated on all 14 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Destination guides
Flight content
Accommodation reviews
Activity coverage
Personal voice
Trip planning tools
Insurance visa advice
Gear reviews
Affiliate ready
Recent travel
Audience engagement
Deal alerts
Own booking
Press release site
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher TRA-01

A travel blog focused on sharing tips and itineraries for short trips and weekend getaways.
Content publisherlang: enHotel & accommodation booking platforms · 92%Tours & activities marketplaces · 88%Luggage & travel gear brands · 78%Travel insurance providers · 72%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
80%
yes
Activity coverage
90%
yes
Personal voice
90%
yes
Trip planning tools
70%
yes
Insurance visa advice
60%
yes
Gear reviews
70%
yes
Affiliate ready
80%
yes
Recent travel
90%
yes
Audience engagement
80%
yes
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

Publisher TRA-02

A travel blog offering guides, itineraries, and tips for budget and solo travelers.
Content publisherlang: enFlight metasearch & booking platforms · 92%Travel insurance providers · 82%Tours & activities marketplaces · 78%
Destination guides
90%
yes
Flight content
80%
yes
Accommodation reviews
0%
no
Activity coverage
70%
yes
Personal voice
90%
yes
Trip planning tools
80%
yes
Insurance visa advice
70%
yes
Gear reviews
0%
no
Affiliate ready
90%
yes
Recent travel
80%
yes
Audience engagement
80%
yes
Deal alerts
60%
yes
Own booking
0%
no
Press release site
0%
no

Publisher TRA-03

A travel website offering inspiration, destination guides, and accommodation reviews.
Content publisherlang: enHotel & accommodation booking platforms · 92%Tours & activities marketplaces · 78%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
80%
yes
Activity coverage
70%
yes
Personal voice
60%
yes
Trip planning tools
0%
no
Insurance visa advice
0%
no
Gear reviews
0%
no
Affiliate ready
90%
yes
Recent travel
80%
yes
Audience engagement
70%
yes
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

Publisher TRA-04

A travel blog featuring personal experiences, destination guides, and recommendations for accommodations and activities.
Content publisherlang: enHotel & accommodation booking platforms · 88%Luggage & travel gear brands · 74%Travel insurance providers · 64%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
80%
yes
Activity coverage
90%
yes
Personal voice
95%
yes
Trip planning tools
70%
yes
Insurance visa advice
60%
yes
Gear reviews
70%
yes
Affiliate ready
0%
no
Recent travel
90%
yes
Audience engagement
0%
no
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

Publisher TRA-05

A travel guide focused on exploring the Var region in France, offering insights, tips, and recommendations.
Content publisherlang: frHotel & accommodation booking platforms · 88%Tours & activities marketplaces · 78%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
80%
yes
Activity coverage
85%
yes
Personal voice
70%
yes
Trip planning tools
60%
yes
Insurance visa advice
0%
no
Gear reviews
0%
no
Affiliate ready
0%
no
Recent travel
90%
yes
Audience engagement
70%
yes
Deal alerts
60%
yes
Own booking
0%
no
Press release site
0%
no

Publisher TRA-06

A travel blog offering practical advice, itineraries, and personal experiences from various destinations.
Content publisherlang: plTours & activities marketplaces · 88%Travel insurance providers · 78%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
0%
no
Activity coverage
80%
yes
Personal voice
90%
yes
Trip planning tools
80%
yes
Insurance visa advice
70%
yes
Gear reviews
0%
no
Affiliate ready
0%
no
Recent travel
90%
yes
Audience engagement
80%
yes
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

Publisher TRA-07

A site featuring personal travel stories, guides, and tips for independent tourism.
Content publisherlang: ruHotel & accommodation booking platforms · 88%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
80%
yes
Activity coverage
70%
yes
Personal voice
90%
yes
Trip planning tools
80%
yes
Insurance visa advice
0%
no
Gear reviews
0%
no
Affiliate ready
0%
no
Recent travel
90%
yes
Audience engagement
0%
no
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

Publisher TRA-08

This site provides travel news, reviews, and personal insights related to various destinations and experiences.
Content publisherlang: enHotel & accommodation booking platforms · 88%
Destination guides
80%
yes
Flight content
0%
no
Accommodation reviews
90%
yes
Activity coverage
0%
no
Personal voice
70%
yes
Trip planning tools
60%
yes
Insurance visa advice
0%
no
Gear reviews
0%
no
Affiliate ready
0%
no
Recent travel
80%
yes
Audience engagement
0%
no
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

Publisher TRA-09

A travel blog sharing personal stories and experiences from various destinations.
Content publisherlang: enHotel & accommodation booking platforms · 88%
Destination guides
80%
yes
Flight content
0%
no
Accommodation reviews
90%
yes
Activity coverage
70%
yes
Personal voice
90%
yes
Trip planning tools
0%
no
Insurance visa advice
0%
no
Gear reviews
0%
no
Affiliate ready
0%
no
Recent travel
80%
yes
Audience engagement
0%
no
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

Publisher TRA-10

This site provides travel itineraries, destination guides, and personal travel stories.
Content publisherlang: enHotel & accommodation booking platforms · 88%
Destination guides
90%
yes
Flight content
0%
no
Accommodation reviews
80%
yes
Activity coverage
90%
yes
Personal voice
70%
yes
Trip planning tools
0%
no
Insurance visa advice
0%
no
Gear reviews
0%
no
Affiliate ready
0%
no
Recent travel
80%
yes
Audience engagement
0%
no
Deal alerts
0%
no
Own booking
0%
no
Press release site
0%
no

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