A full run over this vertical's 2,398,856-domain category delivers an estimated ~122,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against travel's own signal catalog (14 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Flight-search platforms convert best on sites where readers are still choosing dates and routes. They look for individual travel storytellers whose itineraries and flight-hacking posts catch planners early — not sites that already push a competing booking flow.
Accommodation platforms recruit reviewers whose where-to-stay content ranks for neighborhood and property searches. First-hand stay reviews with the writer's own photos are the tell — aggregated star-ratings scraped from elsewhere are worthless to them.
Activity marketplaces want publishers readers consult after booking flights: things-to-do lists, day-trip write-ups, experience reviews. Engagement matters more than polish here, because activity bookings are impulse-adjacent.
Insurance partners convert on preparation content, not inspiration content. They vet for practical pre-departure advice — visas, safety, health, what-if scenarios — and planning tools that catch travelers in checklist mode.
Gear brands screen for reviewers who demonstrably use equipment on real trips — durability notes, packing setups, long-term updates. A gear page without travel evidence behind it reads as spun affiliate filler and gets rejected.
Every domain in the slice was evaluated on all 14 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 500 qualified publisher domains at no cost, with a projection of the complete universe.
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