Guides

How full-web publisher discovery actually works.

Practical, component-driven guides for partner and recruitment teams — from finding publishers the marketplaces never list, to defining an ICP, sizing a vertical, reading traffic proxies, and keeping a partner database clean at scale.

Request a Free Pilot

Start here

Eight guides covering the method end to end. Each is built from tables, step chains and worked funnels — not walls of text.

How to Find Affiliate Publishers Beyond Marketplaces

Why marketplaces only show enrolled publishers — and how to reach the long tail.

Read the guide →

How to Define a Publisher ICP

Turn a fuzzy "ideal partner" into required, preferred and disqualifying signals.

Read the guide →

Measuring the TAM of an Affiliate Vertical

Size the addressable publisher market before you commit budget or headcount.

Read the guide →

Traffic Proxies: CrUX vs SimilarWeb

Which reproducible traffic proxy to use — and why we never invent numbers.

Read the guide →

Blog vs OTA vs Operator Classification

Separate content publishers from aggregators and operators reliably.

Read the guide →

Publisher List Hygiene & Dedup

Canonicalize, dedup, and strip dead and made-for-advertising sites.

Read the guide →

LLM Classification for Partner Teams

How LLM screening reads a site against a plain-language ICP with confidence scores.

Read the guide →

Scaling Partner Recruitment Ops

From manual sourcing to full-web discovery plus scheduled refresh.

Read the guide →

Rather see it run on your vertical?

The free pilot runs your partner ICP over the full vertical and delivers the first 20 qualified publishers with every field — plus a projection of the full-run yield. No cost, no obligation.

Request a Free Pilot