A full run over the e-commerce coupon & cashback vertical surfaces an estimated ~180,000 qualifying publishers — hundreds of thousands of coupon, cashback, deal and niche shopping-content sites, ranked into CrUX traffic tiers so you prioritise the ones that actually move volume. The category runs to millions of domains, most of them made-for-affiliate noise. We start from 120M+ classified domains, pull the whole vertical, and LLM-screen against your ICP — so you recruit real publishers, not expired-code doorway pages.
Coupon and deal is one of the largest publisher categories on the web, which is exactly why it is hard to recruit well. The big cashback platforms already have your program; the value is in the mid-tail — and it is buried under made-for-affiliate pages that all look plausible from a search result.
The handful of major cashback and coupon brands already run every large program. Recruiting them adds no edge — and they command the richest terms because every marketplace competes for the same slots.
Millions of doorway and expired-code pages mimic real coupon sites. Recruiting them wastes payout budget on traffic that never converts and can drag your program's compliance profile down.
Even when you find real publishers, there is no volume signal to sort them by. Outreach treats a top-10k-ranked deal hub the same as a dormant blog, so effort lands in the wrong places.
An illustrative full run for an e-commerce coupon/cashback ICP. Category and qualifying counts are estimates from our classification database; your pilot returns real domains and a projection tuned to your exact profile.
Reference engagement (a large-scale production run on our own classification platform): 30M dataset → 1.73M vertical domains → 1.2M ICP-screened → ~96% precision on a reviewed sample. E-commerce figures above are estimates, shown for illustration.
Every qualifying publisher carries a reproducible traffic proxy — its presence and rank group in the Chrome UX Report. That lets you work the highest-volume tiers first instead of treating every domain the same. We never invent visitor numbers; the tier is the rank group, nothing more. Distribution below is illustrative for the ~180,000 estimate.
Each profile is written from your program's vetting logic and expressed as required, preferred and disqualifying signals. The made-for-affiliate distinction is enforced structurally — expired-code farms and doorway pages are removed by disqualifiers, not by hand.
Maintains live, dated code pages across many retailers with real verification and expiry handling. The volume driver of most programs — but only when the codes are genuinely maintained.
Members earn a share of commission back. High retention and repeat purchase, so cashback partners are worth pursuing even where headline payout looks thin.
Time-sensitive deal feeds, price-drop alerts and event coverage (Black Friday, Prime-style events). Drives spikes when your promotions align with their calendar.
Category-focused "best [product]" guides and gift roundups with real editorial. Higher-intent, higher-margin traffic than blanket coupon sites, and far less contested.
Every domain in the category is read against the same fixed signal set, each extracted from what the site actually publishes and shipped with a confidence score. Your ICP is a selection from this list — nothing vague, nothing guessed from a keyword match.
Need a signal that isn't here — "supports deep-linking", "posts to a deals forum", "runs a loyalty program"? Custom signals are defined per engagement and calibrated the same way.
Networks only expose publishers who already enrolled and self-tagged. The made-for-affiliate flood is left for you to sort, and the mid-tail that actually moves volume is largely invisible.
| Full-web discovery | Affiliate network / directory | |
|---|---|---|
| Starting set | Every classified domain in the vertical | Only sites already enrolled in the network |
| Mid-tail publishers | Surfaced and ranked by CrUX tier | Buried or absent |
| MFA / expired-code junk | Removed by disqualifier signals | Left for you to sort |
| Volume prioritisation | Reproducible CrUX rank group per domain | Self-reported or none |
| Competitor overlap | Reach publishers rival marketplaces never see | Everyone recruits the same enrolled list |
| Output | Deduplicated CSV, one row per canonical domain | In-platform list, limited export |
The free pilot runs the full pipeline on the coupon/cashback vertical, tuned to your ICP, and delivers your first 20 qualified publishers with CrUX tiers plus a full-run projection. No cost, no obligation.
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