Marketplaces and networks hand every advertiser the same enrolled roster, so your program competes for the identical few thousand names. We start from 120M+ classified domains, pull your entire vertical, and LLM-screen each site against your partner ICP — surfacing tens of thousands to hundreds of thousands of qualifying publishers your competitors never see.
Most programs plateau because the recruitable universe they can actually see is tiny: the publishers already enrolled in the same two or three networks. The real vertical is orders of magnitude larger, and almost all of it has never been contacted. The problem is discovery, not outreach capacity.
The enrolled marketplace list is public to every competing advertiser. Bidding for the same publishers pushes commissions up and differentiation down.
Single-operator niche sites, regional blogs, and category authorities that never joined a network simply don't appear in directory-based tools.
A team googling "best travel blogs" reviews a few hundred sites a quarter. A vertical holds tens of thousands to hundreds of thousands. Hand-search never closes that gap.
The same repeatable pipeline runs on any vertical. Each step is explicit and inspectable — you see the universe size, the ICP definition, the calibration sample, and the confidence on every field.
Your industry maps to categories in our 120M+ classified-domain database. We pull every active domain in scope, including the long tail no directory has profiled.
Your ideal publisher becomes a written set of required, preferred, and disqualifying signals — not a fuzzy prose brief and not a keyword list.
We screen a slice, your team marks fit vs not-fit, and we tune the signal definitions until measured precision clears your bar. Only then does the full run start.
An LLM reads every domain in the universe and extracts each signal with its own confidence score. ICP fit is computed from the signal set, never guessed.
Mirrors, redirects, and country variants collapse to a single canonical domain, so outreach never contacts the same publisher twice under different names.
A structured CSV, one row per canonical domain, ready for your partner CRM — plus a projected yield for the complete vertical, tuned to your ICP.
Here is how the numbers scale on a real vertical. In the reference engagement — a large-scale production run on our own classification platform — the pipeline identified 1.73M travel-related domains and ICP-screened 1.2M in a single run at ~96% precision on a reviewed sample. Applying a representative independent-content ICP to that vertical projects the qualifying-publisher count below.
The final figure is an estimate extrapolated from calibration slices; your pilot replaces it with a projection built from your own ICP and a real 20-publisher sample.
Reference engagement figures (30M → 1.73M → 1.2M → ~96%) are measured; the ~122,000 qualifying-publisher figure is an estimate shown for illustration.
Recruitment quality comes from screening on signals a partnerships lead would actually check — each extracted from what the site publishes and shipped with a confidence score, so you can prioritise the highest-certainty publishers first.
An illustrative slice of the recruitment CSV. Domains are withheld here for confidentiality; your pilot and client deliverables carry the real canonical domains alongside every field and confidence score.
| Domain | Type | ICP fit | Conf. | Monetization | Lang | Freshness | Run by |
|---|---|---|---|---|---|---|---|
| publisher—01 | Destination blog | Fit | 0.94 | Affiliate | en | < 30 days | Individual |
| publisher—02 | Flight-deals site | Fit | 0.91 | Affiliate + ads | en | < 14 days | Small team |
| publisher—03 | Itinerary guides | Fit | 0.88 | Affiliate | en | < 60 days | Individual |
| publisher—04 | OTA (sells inventory) | Excluded | 0.97 | Own commerce | en | < 7 days | Company |
| publisher—05 | Regional travel mag | Fit | 0.83 | Ads | de | < 90 days | Small team |
The free pilot runs the full pipeline on your vertical, tuned to your ICP, and delivers your first 20 qualified publishers plus a full-run projection. No cost, no obligation.
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