Your rivals' best affiliates are recruitable proof that a publisher already converts in your category. We pull your entire vertical from 120M+ classified domains, LLM-screen each site against your ICP, and flag the ones showing competitor-affiliate signals — then measure that universe against your current roster to size the gap.
Every publisher that runs a competitor's affiliate links is a proven fit: they cover your category, they monetise with affiliate partnerships, and their audience buys. The gap analysis surfaces that whole cohort, subtracts the ones you already work with, and hands you what's left.
A site promoting a competitor has already cleared audience-fit and monetisation questions. You are recruiting proven converters, not cold guesses.
Without full-web data you can't tell which publishers your competitors depend on, or how much of that set already overlaps your roster.
The value isn't a vague "we should recruit more" — it's a counted list: competitor-promoting publishers, minus your current partners, equals the recruitable gap.
The same full-web pipeline runs, with your current roster supplied as an exclusion set so the output is only what you're missing.
We pull every classified domain in your category from the 120M+ database — the full population your competitors recruit from, not just a directory slice.
The LLM reads each site for outbound affiliate links, brand mentions, and comparison coverage that indicate a competitor relationship — each scored with confidence.
Competitor presence alone isn't enough. Each candidate is also screened against your required, preferred, and disqualifying signals so the list stays on-profile.
You supply your active partner list. We match it against the screened universe to compute overlap, then remove those domains from the recruitable set.
Mirrors, redirects, and country variants collapse to one canonical domain, so overlap counts and gap counts are honest — never inflated by duplicates.
One row per gap domain, plus a summary: how many competitor publishers you already share and how many you're missing, tuned to your ICP.
A representative gap analysis. The vertical screen yields tens of thousands of publishers showing competitor-affiliate signals; matched against a roster of a few thousand active partners, most of that cohort turns out to be recruitable gap. The final figures are estimates extrapolated from calibration slices.
Universe and reference counts are measured; gap and overlap figures are estimates. Your pilot returns real gap domains and a projection built from your own roster and ICP.
Reference engagement (a large-scale production run on our own classification platform): 30M → 1.73M → 1.2M → ~96% precision on a reviewed sample. Gap figures above are estimates for illustration.
Competitor detection is signal-based and scored, never a single keyword. Each is extracted from what the site publishes and carries its own confidence.
An illustrative slice. Every row is a publisher promoting a competitor that you do not currently partner with; the roster-overlap rows are flagged separately so you can measure share.
The rows below are illustrative and generalized. On public pages we withhold real domains and generalize descriptions, so any profile shown here is intentionally not traceable to a specific site — including through a web search — which protects independent publishers without changing the underlying data. Your pilot and client deliverables contain the actual domains and every signal, so everything can be verified directly.
| Domain | Competitor signal | ICP fit | Conf. | On your roster? | Lang | Freshness |
|---|---|---|---|---|---|---|
| publisher—a1 | Affiliate links + comparison | Fit | 0.93 | Gap | en | < 30 days |
| publisher—a2 | "Alternatives to" page | Fit | 0.90 | Gap | en | < 14 days |
| publisher—a3 | Competitor coupon content | Fit | 0.86 | Overlap | en | < 60 days |
| publisher—a4 | Brand mention + reviews | Fit | 0.88 | Gap | fr | < 45 days |
| publisher—a5 | Affiliate links (competitor) | Fit | 0.81 | Gap | en | < 90 days |
The free pilot runs the full pipeline on your vertical, screens for your competitor set, subtracts your roster, and delivers your first 20 gap domains plus overlap metrics. No cost, no obligation.
Request a Free Pilot