Exchange reviewers, self-custody explainers, DeFi and yield analysts, tax-and-portfolio writers and Web3 educators — a high-value, high-scrutiny vertical where the wrong publisher is a brand-safety risk. We pull the entire category from a 120M+ classified-domain database and screen each site against your partner ICP.
The crypto and fintech content vertical maps to a 475,963-domain category inside our 120M+ classification database. It is a smaller universe than consumer verticals, and a noisy one — screening out shill sites and token-project pages is what separates a partner from a liability.
Every active crypto, Web3 and fintech-content site the classifier tagged to this space — before any ICP filtering. This is your true reachable market.
A 1,000-domain random calibration slice, read against this vertical's 13 signals and five advertiser ICPs, returned 36 ICP-fit publishers — after removing exchanges, funds and shill sites.
Extrapolating the calibration rate across the full category projects roughly 17,000 qualifying publishers. Labeled an estimate because it is a projection, not a completed full run.
Each advertiser vets publishers by different evidence. We express every one as required, preferred and disqualifying signals before the run — so “good fit” means something specific and reviewable.
Exchanges recruit reviewers who compare fees, supported assets and security practices with real detail — not pages chasing a sign-up bounty with hype.
Wallet brands want publishers who explain self-custody responsibly: setup, seed phrases and device security a newcomer can follow safely.
Tax and tracking tools value jurisdiction-specific coverage of crypto taxes and portfolio accounting — the practical fintech content that converts.
Yield platforms screen for DeFi content with actual rate and risk detail — and reject anything using guaranteed-gain language.
Education brands prioritize clear beginner guides and video tutorials that build genuine understanding, not just token promotion.
None of these fit exactly? Every profile starts from a template and is tuned to your program's evidence during the calibration loop.
An ICP here is not a prose wish — it is a set of signals with required, preferred and disqualifying logic. In this vertical the disqualifiers carry unusual weight, because brand safety is on the line.
A shill site pumping presales or promising guaranteed gains is a regulatory and reputational hazard, not a partner. Screening out own-token projects and shill content structurally is the core of a safe crypto recruitment list.
Each signal is extracted with its own confidence score, and the verdict follows the required / preferred / disqualifying logic. “Risk honesty” is weighted heavily so hype-driven pages score low even when topically relevant.
Every domain in the category is read against this fixed catalog of crypto- and fintech-specific signals, each extracted from what the site actually publishes and shipped with a confidence score.
Each stage is inspectable. The final number is a projection from the reviewed calibration slice — we never promise a yield we have not measured a basis for.
Affiliate networks and marketplaces only show you publishers who already joined them — and offer no way to tell a credible educator from a shill. Full-web screening does both: wider reach and a brand-safety filter built in.
| Dimension | Full-web discovery | Affiliate marketplace / network |
|---|---|---|
| Coverage | Entire 476K-domain category | Only members already enrolled |
| The long tail | Niche educators & analysts included | Skewed to large, saturated sites |
| Screening basis | 13 crypto/fintech signals | Self-declared category tags |
| Brand-safety filter | Shill & token-project sites removed | Not a distinction they make |
| Deliverable | One CSV row per canonical domain | Dashboard limited to their pool |
The free pilot configures the full pipeline for your ICP and delivers the first 20 qualified publishers — shill sites filtered out — plus a projection of the complete run. No cost, no obligation.
Request a Free Pilot