Sample report — Crypto & Web3

Crypto & Web3 Affiliate Publishers

A full run over this vertical's 475,963-domain category delivers an estimated ~17,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against crypto & web3's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~17,000
qualifying publishers from a FULL run (estimate)
475,963
domains in the category
13
industry-specific signals
36
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Crypto exchanges

Exchanges recruit reviewers whose fee and security comparisons capture platform-switchers, in a market where trust collapses fast. Coverage of past incidents — handled factually — is a plus, not a minus.

Requires: exchange reviews · current coverage · risk honesty
Prefers: security incidents · beginner guides
Never: is exchange or fund · shill site
Hardware wallet makers

Wallet makers vet for self-custody educators: setup walkthroughs, seed-phrase hygiene, device comparisons. Their buyer is someone who just decided to move off an exchange — often after reading about a hack.

Requires: wallet security · security incidents
Prefers: video tutorials · beginner guides
Never: shill site
Portfolio & tax tools

Tax tools need jurisdiction-literate publishers who cover reporting rules and cost-basis mechanics. Seasonal spikes reward sites that keep tax content current year over year.

Requires: tax tracking · current coverage
Prefers: beginner guides · exchange reviews
Never: is exchange or fund · shill site
Staking & yield platforms

Yield platforms recruit publishers who print real rates with real risk framing — smart-contract risk, lockups, counterparty exposure. Honest yield math is what keeps their regulator-sensitive partnerships safe.

Requires: defi yield content · risk honesty · current coverage
Prefers: onchain analysis · engaged community
Never: is exchange or fund · shill site
Web3 education platforms

Crypto educators convert where beginners gather around a trusted explainer — video-first teaching with an engaged community. The audience relationship, not the domain authority, is what they pay for.

Requires: beginner guides · video tutorials · engaged community
Prefers: current coverage · risk honesty
Never: shill site

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Exchange reviews
Wallet security
Defi yield content
Tax tracking
Onchain analysis
Beginner guides
Security incidents
Current coverage
Video tutorials
Engaged community
Risk honesty
Is exchange or fund
Shill site
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher CRY-01

A resource providing guides and news on cryptocurrencies for both beginners and experienced investors.
Content publisherlang: frCrypto exchanges · 88%Hardware wallet makers · 78%Staking & yield platforms · 64%
Exchange reviews
80%
Detected — reviews crypto exchanges: fees, supported assets, security practices
Wallet security
70%
Evidenced on the site — covers wallets and self-custody: setup, seed phrases, hardware devices
Defi yield content
60%
Present in content — covers staking, yield or DeFi with actual rate and risk detail
Tax tracking
0%
Not found on the site
Onchain analysis
50%
Confirmed on the site — publishes on-chain or market analysis with data
Beginner guides
90%
Detected — explains crypto fundamentals step by step for newcomers
Security incidents
70%
Evidenced on the site — covers hacks, scams and how to avoid them
Current coverage
90%
Present in content — content reflects the current market cycle, not abandoned in a past one
Video tutorials
60%
Found on the site — produces video tutorials or reviews
Engaged community
0%
No supporting content found
Risk honesty
80%
Detected — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
Not found on the site
Shill site
0%
Not evidenced

Publisher CRY-02

A website providing beginner-friendly information and resources for FX trading.
Content publisherlang: jaPortfolio & tax tools · 84%
Exchange reviews
0%
No supporting content found
Wallet security
0%
Not present
Defi yield content
0%
Not found on the site
Tax tracking
80%
Evidenced on the site — covers crypto taxes or portfolio tracking with jurisdiction specifics
Onchain analysis
0%
No supporting content found
Beginner guides
90%
Found on the site — explains crypto fundamentals step by step for newcomers
Security incidents
70%
Confirmed on the site — covers hacks, scams and how to avoid them
Current coverage
90%
Detected — content reflects the current market cycle, not abandoned in a past one
Video tutorials
60%
Evidenced on the site — produces video tutorials or reviews
Engaged community
0%
Not present
Risk honesty
80%
Found on the site — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
Not evidenced
Shill site
0%
No supporting content found

Publisher CRY-03

This site provides reviews and comparisons of brokers for European investors, focusing on ETFs and stocks.
Content publisherlang: enPortfolio & tax tools · 80%
Exchange reviews
0%
Not present
Wallet security
0%
Not found on the site
Defi yield content
0%
Not evidenced
Tax tracking
80%
Confirmed on the site — covers crypto taxes or portfolio tracking with jurisdiction specifics
Onchain analysis
0%
Not present
Beginner guides
0%
Not found on the site
Security incidents
0%
Not evidenced
Current coverage
90%
Found on the site — content reflects the current market cycle, not abandoned in a past one
Video tutorials
70%
Confirmed on the site — produces video tutorials or reviews
Engaged community
0%
Not found on the site
Risk honesty
80%
Evidenced on the site — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
No supporting content found
Shill site
0%
Not present

Publisher CRY-04

A financial education website offering courses and insights on stocks, futures, options, and cryptocurrencies.
Content publisherlang: zhCrypto exchanges · 74%Web3 education platforms · 57%
Exchange reviews
70%
Confirmed on the site — reviews crypto exchanges: fees, supported assets, security practices
Wallet security
0%
Not evidenced
Defi yield content
0%
No supporting content found
Tax tracking
0%
Not present
Onchain analysis
0%
Not found on the site
Beginner guides
90%
Confirmed on the site — explains crypto fundamentals step by step for newcomers
Security incidents
0%
No supporting content found
Current coverage
80%
Evidenced on the site — content reflects the current market cycle, not abandoned in a past one
Video tutorials
60%
Present in content — produces video tutorials or reviews
Engaged community
50%
Found on the site — active comments, forum, or linked active social/Discord-style community
Risk honesty
80%
Confirmed on the site — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
Not present
Shill site
0%
Not found on the site

Publisher CRY-05

A site providing investment and financial education, including broker reviews and comparisons.
Content publisherlang: huCrypto exchanges · 74%
Exchange reviews
70%
Present in content — reviews crypto exchanges: fees, supported assets, security practices
Wallet security
0%
No supporting content found
Defi yield content
0%
Not present
Tax tracking
0%
Not found on the site
Onchain analysis
0%
Not evidenced
Beginner guides
80%
Present in content — explains crypto fundamentals step by step for newcomers
Security incidents
0%
Not present
Current coverage
90%
Confirmed on the site — content reflects the current market cycle, not abandoned in a past one
Video tutorials
0%
Not evidenced
Engaged community
0%
No supporting content found
Risk honesty
80%
Present in content — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
Not found on the site
Shill site
0%
Not evidenced

Publisher CRY-06

A site providing information on various investment options including cryptocurrencies and related financial products.
Content publisherlang: fiStaking & yield platforms · 70%
Exchange reviews
0%
No supporting content found
Wallet security
80%
Evidenced on the site — covers wallets and self-custody: setup, seed phrases, hardware devices
Defi yield content
70%
Present in content — covers staking, yield or DeFi with actual rate and risk detail
Tax tracking
0%
Not evidenced
Onchain analysis
0%
No supporting content found
Beginner guides
60%
Detected — explains crypto fundamentals step by step for newcomers
Security incidents
0%
Not found on the site
Current coverage
90%
Present in content — content reflects the current market cycle, not abandoned in a past one
Video tutorials
0%
No supporting content found
Engaged community
0%
Not present
Risk honesty
70%
Detected — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
Not evidenced
Shill site
0%
No supporting content found

Publisher CRY-07

The site provides economic analyses, financial news, and information about markets and investments.
Content publisherlang: roPortfolio & tax tools · 70%
Exchange reviews
0%
Not present
Wallet security
0%
Not found on the site
Defi yield content
0%
Not evidenced
Tax tracking
80%
Evidenced on the site — covers crypto taxes or portfolio tracking with jurisdiction specifics
Onchain analysis
0%
Not present
Beginner guides
0%
Not found on the site
Security incidents
0%
Not evidenced
Current coverage
70%
Detected — content reflects the current market cycle, not abandoned in a past one
Video tutorials
0%
Not present
Engaged community
0%
Not found on the site
Risk honesty
60%
Found on the site — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
No supporting content found
Shill site
0%
Not present

Publisher CRY-08

This site provides articles and insights related to gold investment and market trends.
Content publisherlang: msPortfolio & tax tools · 70%
Exchange reviews
0%
Not found on the site
Wallet security
0%
Not evidenced
Defi yield content
0%
No supporting content found
Tax tracking
70%
Confirmed on the site — covers crypto taxes or portfolio tracking with jurisdiction specifics
Onchain analysis
0%
Not found on the site
Beginner guides
0%
Not evidenced
Security incidents
0%
No supporting content found
Current coverage
80%
Found on the site — content reflects the current market cycle, not abandoned in a past one
Video tutorials
0%
Not found on the site
Engaged community
0%
Not evidenced
Risk honesty
0%
No supporting content found
Is exchange or fund
0%
Not present
Shill site
0%
Not found on the site

Publisher CRY-09

A French platform providing education and resources for investment across various asset classes including crypto.
Content publisherlang: frWeb3 education platforms · 68%
Exchange reviews
0%
Not evidenced
Wallet security
0%
No supporting content found
Defi yield content
0%
Not present
Tax tracking
0%
Not found on the site
Onchain analysis
0%
Not evidenced
Beginner guides
80%
Confirmed on the site — explains crypto fundamentals step by step for newcomers
Security incidents
0%
Not present
Current coverage
70%
Evidenced on the site — content reflects the current market cycle, not abandoned in a past one
Video tutorials
60%
Present in content — produces video tutorials or reviews
Engaged community
70%
Found on the site — active comments, forum, or linked active social/Discord-style community
Risk honesty
80%
Confirmed on the site — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
Not found on the site
Shill site
0%
Not evidenced

Publisher CRY-10

This site offers a community and resources for individuals looking to improve their knowledge in trading, crypto, and personal development.
Content publisherlang: deWeb3 education platforms · 68%
Exchange reviews
0%
No supporting content found
Wallet security
0%
Not present
Defi yield content
0%
Not found on the site
Tax tracking
0%
Not evidenced
Onchain analysis
0%
No supporting content found
Beginner guides
80%
Present in content — explains crypto fundamentals step by step for newcomers
Security incidents
0%
Not found on the site
Current coverage
70%
Confirmed on the site — content reflects the current market cycle, not abandoned in a past one
Video tutorials
60%
Detected — produces video tutorials or reviews
Engaged community
90%
Evidenced on the site — active comments, forum, or linked active social/Discord-style community
Risk honesty
80%
Present in content — treats volatility and loss risk honestly; no guaranteed-gain language
Is exchange or fund
0%
Not evidenced
Shill site
0%
No supporting content found

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