A geo-specific run — say, DACH content publishers inside the browsing popularity data top-1M — yields an estimated ~18,000 qualifying direct-deal targets, drawn from a German-language content universe running to millions of domains. Ad networks abstract the sites away and only sell you their managed inventory. We start from 120M+ classified domains, pull your geo and content type, and LLM-screen each site — so you get a named list of publishers to strike direct placements and partnerships with.
Programmatic and managed-placement inventory is priced to the network's advantage, and the underlying publishers are deliberately abstracted away. When you want direct deals — better rates, exclusivity, real relationships — you first need a named list of the right sites, and no ad platform will hand you one.
Networks sell audiences and inventory, not site relationships. You rarely learn which publishers you are actually buying, so you cannot approach the strong ones directly.
Building a direct-deal list by hand — searching, checking language and geo, guessing traffic — burns analyst weeks per market and still misses the long tail.
Expanding into a new market means starting from zero. Which DACH sites matter, in which language, at what traffic tier? Without a classified map, every new geo is guesswork.
An illustrative run: German-language content publishers across DE, AT and CH, cut to the browsing popularity data top-1M. Counts are estimates from our classification database; your pilot returns real domains and a projection tuned to your exact profile.
Reference engagement (a large-scale production run on our own classification platform): 30M dataset → 1.73M vertical domains → 1.2M ICP-screened → ~96% precision on a reviewed sample. DACH figures above are estimates, shown for illustration.
Each qualifying publisher lands with the fields your buying team actually filters on. Traffic is a reproducible browsing popularity data proxy — never an invented visitor number. Segment counts below are illustrative for the DACH ~18,000 estimate.
Detected content language, so you deal only where your creative lands.
German (primary)bilingual DE/ENregional dialects flaggedAudience-country focus across the DACH market (illustrative split).
DE ~13,000AT ~2,800CH ~2,200Rank group in the our real-world browsing popularity dataset — prioritise volume without fabricated stats.
Top 10kTop 100kTop 1MWhat the site actually publishes, so placements match intent.
editorial / magazineniche vertical blogcomparison / reviewcommunity / forumEach profile is written from your buying logic and expressed as required, preferred and disqualifying signals. Arbitrage shells and parked domains are removed by disqualifiers, not by hand.
Reader-trusted content sites with genuine audiences and their own ad stack. Prime candidates for direct placements, sponsorships and content partnerships at rates below network markup.
Category-focused publishers whose audience maps tightly to your offer. Small enough to deal with directly, specific enough that a placement converts above blended benchmarks.
High-intent sites where readers are mid-decision. Direct partnerships here — featured placements, co-created guides — outperform banner buys for performance goals.
Active communities with engaged, returning audiences. Valuable for sponsorship and native placement, but only when the engagement is genuine rather than bot-inflated.
Every domain in scope is read against the same fixed signal set, each extracted from what the site actually publishes and shipped with a confidence score. Your target profile is a selection from this list — nothing vague, nothing guessed from a keyword match.
Need a signal that isn't here — "runs programmatic header bidding", "accepts native placements", "has a media kit"? Custom signals are defined per engagement and calibrated the same way.
Ad platforms sell you their managed inventory and hide the publishers behind it. Full-web discovery hands you the named sites — with language, geo, traffic tier and content type — so you can build direct relationships on your own terms.
| Full-web discovery | Ad network / managed placement | |
|---|---|---|
| What you get | A named list of publisher domains | Audiences and inventory, sites hidden |
| Starting set | Every classified domain in your geo & content type | Only the network's managed inventory |
| Direct-deal enablement | Contactable sites for direct rates & exclusivity | Buying stays inside the network's margin |
| Segmentation | Language, geo, browsing popularity data tier, content type per domain | Network's own opaque targeting |
| Junk filtering | Parked & arbitrage shells removed by disqualifiers | Bundled into run-of-network |
| Output | Deduplicated CSV, one row per canonical domain | In-platform dashboard, no export of sites |
The free pilot runs the full pipeline on your geo and content type, tuned to your target profile, and delivers your first 10 qualified publishers with language, geo, browsing popularity data tier and content type — plus a full-run projection. No cost, no obligation.
Request a Free Pilot