Sample report — Gaming

Gaming Affiliate Publishers

A full run over this vertical's 643,975-domain category delivers an estimated ~3,200 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against gaming's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~3,200
qualifying publishers from a FULL run (estimate)
643,975
domains in the category
13
industry-specific signals
5
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Game key & store platforms

Legitimate key platforms fight gray-market association; they vet deal trackers with price-history transparency and a clean-sources stance. An audience trained to wait for real discounts is exactly their buyer.

Requires: deal tracking · current releases
Prefers: community activity · subscription tracking
Never: is game store · gray key promo
Gaming hardware brands

Hardware brands recruit benchmarkers with their own test benches — fps data, thermals, input latency. Methodology transparency is what they check before sending review units.

Requires: hardware benchmarks
Prefers: setup showcases · creator presence · current releases
Never: is game store · gray key promo
Gaming subscription services

Subscription services want catalog accountants: publishers tracking monthly additions and departures with is-it-worth-it math. Churn-aware coverage builds the exact audience that subscribes long-term.

Requires: subscription tracking
Prefers: deal tracking · review criticism · current releases
Never: is game store
Gaming chairs & setup brands

Setup brands live on aspiration: battlestation showcases with part lists and long-session comfort verdicts. Creator presence multiplies reach; the build-list link is the conversion.

Requires: setup showcases · creator presence
Prefers: hardware benchmarks · community activity
Never: is game store
In-game marketplaces

In-game marketplaces need title-deep economists: publishers fluent in a specific game's trading meta with a community that trades. Generic gaming news is worthless to this client; niche depth is everything.

Requires: game economy depth · community activity
Prefers: guides walkthroughs · esports coverage
Never: is game store · gray key promo

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Deal tracking
Hardware benchmarks
Subscription tracking
Setup showcases
Game economy depth
Review criticism
Guides walkthroughs
Creator presence
Community activity
Current releases
Esports coverage
Is game store
Gray key promo
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher GAM-01

This site is a browser game platform that offers a variety of online games accessible without downloads.
Content publisherlang: enGaming subscription services · 90%
Deal tracking
0%
Not evidenced
Hardware benchmarks
0%
No supporting content found
Subscription tracking
90%
Present in content — tracks game-subscription catalogs: additions, removals, value analysis
Setup showcases
0%
Not found on the site
Game economy depth
0%
Not evidenced
Review criticism
0%
No supporting content found
Guides walkthroughs
0%
Not present
Creator presence
0%
Not found on the site
Community activity
0%
Not evidenced
Current releases
0%
No supporting content found
Esports coverage
0%
Not present
Is game store
0%
Not found on the site
Gray key promo
0%
Not evidenced

Publisher GAM-02

A community-focused gaming server offering various mini-games and player interactions.
Content publisherlang: csIn-game marketplaces · 84%
Deal tracking
0%
No supporting content found
Hardware benchmarks
0%
Not present
Subscription tracking
0%
Not found on the site
Setup showcases
0%
Not evidenced
Game economy depth
80%
Present in content — covers in-game economies/trading of specific titles knowledgeably
Review criticism
0%
Not present
Guides walkthroughs
70%
Confirmed on the site — publishes game guides or walkthroughs
Creator presence
0%
Not evidenced
Community activity
90%
Evidenced on the site — active comments, forum or Discord-style community
Current releases
0%
Not present
Esports coverage
0%
Not found on the site
Is game store
0%
Not evidenced
Gray key promo
0%
No supporting content found

Publisher GAM-03

A website offering deals, gift ideas, and alerts for gaming and tech enthusiasts.
Content publisherlang: frGame key & store platforms · 84%
Deal tracking
90%
Evidenced on the site — tracks game prices/deals with histories or alerts
Hardware benchmarks
0%
Not found on the site
Subscription tracking
0%
Not evidenced
Setup showcases
0%
No supporting content found
Game economy depth
0%
Not present
Review criticism
0%
Not found on the site
Guides walkthroughs
0%
Not evidenced
Creator presence
0%
No supporting content found
Community activity
70%
Confirmed on the site — active comments, forum or Discord-style community
Current releases
80%
Detected — covers current releases and platform news
Esports coverage
0%
Not evidenced
Is game store
0%
No supporting content found
Gray key promo
0%
Not present

Publisher GAM-04

This site offers a free online text-based mafia role-playing game where players engage in criminal activities.
Content publisherlang: nlIn-game marketplaces · 60%
Deal tracking
0%
Not found on the site
Hardware benchmarks
0%
Not evidenced
Subscription tracking
0%
No supporting content found
Setup showcases
0%
Not present
Game economy depth
70%
Found on the site — covers in-game economies/trading of specific titles knowledgeably
Review criticism
0%
Not evidenced
Guides walkthroughs
0%
No supporting content found
Creator presence
0%
Not present
Community activity
60%
Present in content — active comments, forum or Discord-style community
Current releases
0%
Not evidenced
Esports coverage
0%
No supporting content found
Is game store
0%
Not present
Gray key promo
0%
Not found on the site

Publisher GAM-05

This site features a multiplayer online shooter game with community engagement and event scheduling.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
Not evidenced
Hardware benchmarks
0%
No supporting content found
Subscription tracking
0%
Not present
Setup showcases
0%
Not found on the site
Game economy depth
0%
Not evidenced
Review criticism
0%
No supporting content found
Guides walkthroughs
80%
Found on the site — publishes game guides or walkthroughs
Creator presence
70%
Confirmed on the site — active video/streaming presence tied to the site
Community activity
90%
Detected — active comments, forum or Discord-style community
Current releases
80%
Evidenced on the site — covers current releases and platform news
Esports coverage
60%
Present in content — covers competitive play or esports scenes
Is game store
0%
Not found on the site
Gray key promo
0%
Not evidenced

Publisher GAM-06

A site that offers a variety of online games, news, reviews, and community forums.
Content publisherlang: ptno strict ICP fit — signal profile shown
Deal tracking
0%
No supporting content found
Hardware benchmarks
0%
Not present
Subscription tracking
0%
Not found on the site
Setup showcases
0%
Not evidenced
Game economy depth
0%
No supporting content found
Review criticism
80%
Detected — publishes substantive game reviews or criticism
Guides walkthroughs
70%
Evidenced on the site — publishes game guides or walkthroughs
Creator presence
0%
Not evidenced
Community activity
60%
Found on the site — active comments, forum or Discord-style community
Current releases
70%
Confirmed on the site — covers current releases and platform news
Esports coverage
50%
Detected — covers competitive play or esports scenes
Is game store
0%
Not evidenced
Gray key promo
0%
No supporting content found

Publisher GAM-07

This site offers Minecraft building services and custom game server setups.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
Not present
Hardware benchmarks
0%
Not found on the site
Subscription tracking
0%
Not evidenced
Setup showcases
70%
Evidenced on the site — showcases battlestation/setup builds with part lists
Game economy depth
0%
Not present
Review criticism
0%
Not found on the site
Guides walkthroughs
60%
Confirmed on the site — publishes game guides or walkthroughs
Creator presence
50%
Detected — active video/streaming presence tied to the site
Community activity
50%
Evidenced on the site — active comments, forum or Discord-style community
Current releases
0%
Not found on the site
Esports coverage
0%
Not evidenced
Is game store
80%
Confirmed on the site — the site is itself a game store, developer or key marketplace
Gray key promo
0%
Not present

Publisher GAM-08

This site provides news, reviews, guides, and insights related to video games and technology.
Content publisherlang: frno strict ICP fit — signal profile shown
Deal tracking
0%
Not found on the site
Hardware benchmarks
0%
Not evidenced
Subscription tracking
0%
No supporting content found
Setup showcases
0%
Not present
Game economy depth
0%
Not found on the site
Review criticism
80%
Evidenced on the site — publishes substantive game reviews or criticism
Guides walkthroughs
70%
Present in content — publishes game guides or walkthroughs
Creator presence
0%
Not present
Community activity
60%
Confirmed on the site — active comments, forum or Discord-style community
Current releases
70%
Detected — covers current releases and platform news
Esports coverage
0%
No supporting content found
Is game store
0%
Not present
Gray key promo
0%
Not found on the site

Publisher GAM-09

This site is a Dutch platform focused on modifications and community support for a specific police roleplay mod in Grand Theft Auto V.
Content publisherlang: nlno strict ICP fit — signal profile shown
Deal tracking
0%
Not evidenced
Hardware benchmarks
0%
No supporting content found
Subscription tracking
0%
Not present
Setup showcases
0%
Not found on the site
Game economy depth
0%
Not evidenced
Review criticism
70%
Confirmed on the site — publishes substantive game reviews or criticism
Guides walkthroughs
80%
Detected — publishes game guides or walkthroughs
Creator presence
60%
Evidenced on the site — active video/streaming presence tied to the site
Community activity
90%
Present in content — active comments, forum or Discord-style community
Current releases
0%
No supporting content found
Esports coverage
0%
Not present
Is game store
0%
Not found on the site
Gray key promo
0%
Not evidenced

Publisher GAM-10

A Scottish gamer and content creator sharing game reviews and insights across various platforms.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
No supporting content found
Hardware benchmarks
0%
Not present
Subscription tracking
0%
Not found on the site
Setup showcases
0%
Not evidenced
Game economy depth
0%
No supporting content found
Review criticism
70%
Present in content — publishes substantive game reviews or criticism
Guides walkthroughs
60%
Found on the site — publishes game guides or walkthroughs
Creator presence
90%
Confirmed on the site — active video/streaming presence tied to the site
Community activity
0%
No supporting content found
Current releases
50%
Evidenced on the site — covers current releases and platform news
Esports coverage
0%
Not found on the site
Is game store
0%
Not evidenced
Gray key promo
0%
No supporting content found

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