Sample report — Gaming

Gaming Affiliate Publishers

The gaming vertical spans 643,975 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

643,975
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Game key & store platforms

Legitimate key platforms fight gray-market association; they vet deal trackers with price-history transparency and a clean-sources stance. An audience trained to wait for real discounts is exactly their buyer.

Requires: deal tracking · current releases
Prefers: community activity · subscription tracking
Never: is game store · gray key promo
Gaming hardware brands

Hardware brands recruit benchmarkers with their own test benches — fps data, thermals, input latency. Methodology transparency is what they check before sending review units.

Requires: hardware benchmarks
Prefers: setup showcases · creator presence · current releases
Never: is game store · gray key promo
Gaming subscription services

Subscription services want catalog accountants: publishers tracking monthly additions and departures with is-it-worth-it math. Churn-aware coverage builds the exact audience that subscribes long-term.

Requires: subscription tracking
Prefers: deal tracking · review criticism · current releases
Never: is game store
Gaming chairs & setup brands

Setup brands live on aspiration: battlestation showcases with part lists and long-session comfort verdicts. Creator presence multiplies reach; the build-list link is the conversion.

Requires: setup showcases · creator presence
Prefers: hardware benchmarks · community activity
Never: is game store
In-game marketplaces

In-game marketplaces need title-deep economists: publishers fluent in a specific game's trading meta with a community that trades. Generic gaming news is worthless to this client; niche depth is everything.

Requires: game economy depth · community activity
Prefers: guides walkthroughs · esports coverage
Never: is game store · gray key promo

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Deal tracking
Hardware benchmarks
Subscription tracking
Setup showcases
Game economy depth
Review criticism
Guides walkthroughs
Creator presence
Community activity
Current releases
Esports coverage
Is game store
Gray key promo
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher GAM-01

This site features a multiplayer online shooter game with community engagement and event scheduling.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
Not evidenced
Hardware benchmarks
0%
No supporting content found
Subscription tracking
0%
Not present
Setup showcases
0%
Not found on the site
Game economy depth
0%
Not evidenced
Review criticism
0%
No supporting content found
Guides walkthroughs
80%
Evidenced on the site — publishes game guides or walkthroughs
Creator presence
70%
Present in content — active video/streaming presence tied to the site
Community activity
90%
Found on the site — active comments, forum or Discord-style community
Current releases
80%
Confirmed on the site — covers current releases and platform news
Esports coverage
60%
Detected — covers competitive play or esports scenes
Is game store
0%
Not found on the site
Gray key promo
0%
Not evidenced

Publisher GAM-02

A site that offers a variety of online games, news, reviews, and community forums.
Content publisherlang: ptno strict ICP fit — signal profile shown
Deal tracking
0%
No supporting content found
Hardware benchmarks
0%
Not present
Subscription tracking
0%
Not found on the site
Setup showcases
0%
Not evidenced
Game economy depth
0%
No supporting content found
Review criticism
80%
Found on the site — publishes substantive game reviews or criticism
Guides walkthroughs
70%
Confirmed on the site — publishes game guides or walkthroughs
Creator presence
0%
Not evidenced
Community activity
60%
Evidenced on the site — active comments, forum or Discord-style community
Current releases
70%
Present in content — covers current releases and platform news
Esports coverage
50%
Found on the site — covers competitive play or esports scenes
Is game store
0%
Not evidenced
Gray key promo
0%
No supporting content found

Publisher GAM-03

This site offers Minecraft building services and custom game server setups.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
Not present
Hardware benchmarks
0%
Not found on the site
Subscription tracking
0%
Not evidenced
Setup showcases
70%
Confirmed on the site — showcases battlestation/setup builds with part lists
Game economy depth
0%
Not present
Review criticism
0%
Not found on the site
Guides walkthroughs
60%
Present in content — publishes game guides or walkthroughs
Creator presence
50%
Found on the site — active video/streaming presence tied to the site
Community activity
50%
Confirmed on the site — active comments, forum or Discord-style community
Current releases
0%
Not found on the site
Esports coverage
0%
Not evidenced
Is game store
80%
Present in content — the site is itself a game store, developer or key marketplace
Gray key promo
0%
Not present

Publisher GAM-04

This site serves as a comprehensive gaming platform offering esports coverage, game guides, and community interaction.
Content publisherlang: zhno strict ICP fit — signal profile shown
Deal tracking
0%
Not found on the site
Hardware benchmarks
0%
Not evidenced
Subscription tracking
0%
No supporting content found
Setup showcases
0%
Not present
Game economy depth
0%
Not found on the site
Review criticism
0%
Not evidenced
Guides walkthroughs
90%
Detected — publishes game guides or walkthroughs
Creator presence
0%
Not present
Community activity
80%
Present in content — active comments, forum or Discord-style community
Current releases
70%
Found on the site — covers current releases and platform news
Esports coverage
90%
Confirmed on the site — covers competitive play or esports scenes
Is game store
0%
Not present
Gray key promo
0%
Not found on the site

Publisher GAM-05

This site provides tips, news, and guides for a specific mobile game.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
Not evidenced
Hardware benchmarks
0%
No supporting content found
Subscription tracking
0%
Not present
Setup showcases
0%
Not found on the site
Game economy depth
0%
Not evidenced
Review criticism
80%
Present in content — publishes substantive game reviews or criticism
Guides walkthroughs
90%
Found on the site — publishes game guides or walkthroughs
Creator presence
0%
Not found on the site
Community activity
70%
Detected — active comments, forum or Discord-style community
Current releases
80%
Evidenced on the site — covers current releases and platform news
Esports coverage
0%
Not present
Is game store
0%
Not found on the site
Gray key promo
0%
Not evidenced

Publisher GAM-06

This site provides reviews, tutorials, and forums focused on flight simulation games.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
No supporting content found
Hardware benchmarks
0%
Not present
Subscription tracking
0%
Not found on the site
Setup showcases
0%
Not evidenced
Game economy depth
0%
No supporting content found
Review criticism
90%
Detected — publishes substantive game reviews or criticism
Guides walkthroughs
80%
Evidenced on the site — publishes game guides or walkthroughs
Creator presence
0%
Not evidenced
Community activity
70%
Found on the site — active comments, forum or Discord-style community
Current releases
60%
Confirmed on the site — covers current releases and platform news
Esports coverage
0%
Not found on the site
Is game store
0%
Not evidenced
Gray key promo
0%
No supporting content found

Publisher GAM-07

This site is a Dutch platform focused on modifications and community support for a specific police roleplay mod in Grand Theft Auto V.
Content publisherlang: nlno strict ICP fit — signal profile shown
Deal tracking
0%
Not present
Hardware benchmarks
0%
Not found on the site
Subscription tracking
0%
Not evidenced
Setup showcases
0%
No supporting content found
Game economy depth
0%
Not present
Review criticism
70%
Found on the site — publishes substantive game reviews or criticism
Guides walkthroughs
80%
Confirmed on the site — publishes game guides or walkthroughs
Creator presence
60%
Detected — active video/streaming presence tied to the site
Community activity
90%
Evidenced on the site — active comments, forum or Discord-style community
Current releases
0%
Not found on the site
Esports coverage
0%
Not evidenced
Is game store
0%
No supporting content found
Gray key promo
0%
Not present

Publisher GAM-08

A site dedicated to classic and modern first-person grid-based dungeon crawler games, featuring news, reviews, and community engagement.
Content publisherlang: enno strict ICP fit — signal profile shown
Deal tracking
0%
Not found on the site
Hardware benchmarks
0%
Not evidenced
Subscription tracking
0%
No supporting content found
Setup showcases
0%
Not present
Game economy depth
0%
Not found on the site
Review criticism
70%
Evidenced on the site — publishes substantive game reviews or criticism
Guides walkthroughs
0%
No supporting content found
Creator presence
60%
Found on the site — active video/streaming presence tied to the site
Community activity
80%
Confirmed on the site — active comments, forum or Discord-style community
Current releases
90%
Detected — covers current releases and platform news
Esports coverage
0%
No supporting content found
Is game store
0%
Not present
Gray key promo
0%
Not found on the site

Publisher GAM-09

This site provides news, reviews, guides, and insights related to video games and technology.
Content publisherlang: frno strict ICP fit — signal profile shown
Deal tracking
0%
Not evidenced
Hardware benchmarks
0%
No supporting content found
Subscription tracking
0%
Not present
Setup showcases
0%
Not found on the site
Game economy depth
0%
Not evidenced
Review criticism
80%
Confirmed on the site — publishes substantive game reviews or criticism
Guides walkthroughs
70%
Detected — publishes game guides or walkthroughs
Creator presence
0%
Not found on the site
Community activity
60%
Present in content — active comments, forum or Discord-style community
Current releases
70%
Found on the site — covers current releases and platform news
Esports coverage
0%
Not present
Is game store
0%
Not found on the site
Gray key promo
0%
Not evidenced

Publisher GAM-10

This site serves as a portal for gaming-related content, including analyses, news, and tips for gamers.
Content publisherlang: ptno strict ICP fit — signal profile shown
Deal tracking
0%
No supporting content found
Hardware benchmarks
0%
Not present
Subscription tracking
0%
Not found on the site
Setup showcases
0%
Not evidenced
Game economy depth
0%
No supporting content found
Review criticism
80%
Present in content — publishes substantive game reviews or criticism
Guides walkthroughs
70%
Found on the site — publishes game guides or walkthroughs
Creator presence
0%
Not evidenced
Community activity
0%
No supporting content found
Current releases
60%
Evidenced on the site — covers current releases and platform news
Esports coverage
70%
Present in content — covers competitive play or esports scenes
Is game store
0%
Not evidenced
Gray key promo
0%
No supporting content found

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