A full run over this vertical's 715,801-domain category delivers an estimated ~84,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against pets's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Food brands vet for ingredient-literate reviewers who track recalls and run switch trials on their own animals. Vet involvement in content is a strong plus; anti-vet naturalism is a hard stop.
Pet insurance converts on the vet-bill story plus the quote table. Partners recruit publishers pairing real claims experiences with cost-of-ownership honesty — the emotional and the actuarial together.
Supply retailers want field-testers whose animals appear in the content using the products — beds slept in, toys destroyed, timelines attached. Own-pet media is the authenticity screen.
Pet-tech brands need data-shaped reviews: GPS accuracy walks, camera clips, battery reality versus claims. Publishers who test like gadget reviewers but live like pet owners are the target.
Vet-telehealth services recruit care educators with professional review behind their content, covering when remote consults fit and when they don't. Scope honesty is their compliance requirement.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 500 qualified publisher domains at no cost, with a projection of the complete universe.
Request a Free Pilot