Sample report — Pets

Pets Affiliate Publishers

The pets vertical spans 715,801 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

715,801
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Pet food brands

Food brands vet for ingredient-literate reviewers who track recalls and run switch trials on their own animals. Vet involvement in content is a strong plus; anti-vet naturalism is a hard stop.

Requires: nutrition analysis · pet parent voice
Prefers: vet involvement · breed species depth · active posting
Never: is pet retailer · medical overreach
Pet insurers

Pet insurance converts on the vet-bill story plus the quote table. Partners recruit publishers pairing real claims experiences with cost-of-ownership honesty — the emotional and the actuarial together.

Requires: insurance claims · cost of ownership
Prefers: pet parent voice · vet involvement
Never: is pet retailer · medical overreach
Pet supply retailers

Supply retailers want field-testers whose animals appear in the content using the products — beds slept in, toys destroyed, timelines attached. Own-pet media is the authenticity screen.

Requires: product field tests · pet media
Prefers: pet parent voice · active posting · care guides
Never: is pet retailer
Pet tech makers

Pet-tech brands need data-shaped reviews: GPS accuracy walks, camera clips, battery reality versus claims. Publishers who test like gadget reviewers but live like pet owners are the target.

Requires: tech tracking tests
Prefers: product field tests · pet media · active posting
Never: is pet retailer · medical overreach
Veterinary telehealth services

Vet-telehealth services recruit care educators with professional review behind their content, covering when remote consults fit and when they don't. Scope honesty is their compliance requirement.

Requires: care guides · vet involvement
Prefers: cost of ownership · pet parent voice
Never: medical overreach · is pet retailer

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Nutrition analysis
Insurance claims
Product field tests
Tech tracking tests
Vet involvement
Pet parent voice
Breed species depth
Care guides
Cost of ownership
Pet media
Active posting
Is pet retailer
Medical overreach
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher PET-01

A site dedicated to the ethical breeding and care of Norwegian Forest cats, providing information and support for potential adopters.
Content publisherlang: itno strict ICP fit — signal profile shown
Nutrition analysis
80%
Detected — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
0%
No supporting content found
Product field tests
0%
Not present
Tech tracking tests
0%
Not found on the site
Vet involvement
90%
Confirmed on the site — content authored or reviewed with veterinary input
Pet parent voice
70%
Detected — an identifiable owner documenting life with their pets
Breed species depth
90%
Evidenced on the site — deep coverage of specific breeds or species
Care guides
80%
Present in content — practical care guides (training, grooming, health basics)
Cost of ownership
0%
Not evidenced
Pet media
0%
No supporting content found
Active posting
90%
Detected — publishing within recent months
Is pet retailer
80%
Evidenced on the site — the site is itself a pet store, food brand or insurer
Medical overreach
0%
Not evidenced

Publisher PET-02

A website providing educational resources on dog care, training, and health.
Content publisherlang: frVeterinary telehealth services · 98%Pet food brands · 82%
Nutrition analysis
80%
Found on the site — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
0%
Not present
Product field tests
0%
Not found on the site
Tech tracking tests
0%
Not evidenced
Vet involvement
90%
Present in content — content authored or reviewed with veterinary input
Pet parent voice
70%
Found on the site — an identifiable owner documenting life with their pets
Breed species depth
80%
Confirmed on the site — deep coverage of specific breeds or species
Care guides
90%
Detected — practical care guides (training, grooming, health basics)
Cost of ownership
70%
Evidenced on the site — honest cost-of-ownership or vet-bill discussions
Pet media
0%
Not present
Active posting
90%
Found on the site — publishing within recent months
Is pet retailer
0%
Not evidenced
Medical overreach
0%
No supporting content found

Publisher PET-03

A resource providing guidance on safe and foraged foods for land hermit crabs.
Content publisherlang: enPet food brands · 92%Veterinary telehealth services · 74%
Nutrition analysis
80%
Evidenced on the site — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
0%
Not found on the site
Product field tests
0%
Not evidenced
Tech tracking tests
0%
No supporting content found
Vet involvement
70%
Detected — content authored or reviewed with veterinary input
Pet parent voice
90%
Evidenced on the site — an identifiable owner documenting life with their pets
Breed species depth
80%
Present in content — deep coverage of specific breeds or species
Care guides
90%
Found on the site — practical care guides (training, grooming, health basics)
Cost of ownership
0%
Not present
Pet media
60%
Detected — pet photos/video of the writer's own animals
Active posting
90%
Evidenced on the site — publishing within recent months
Is pet retailer
0%
No supporting content found
Medical overreach
0%
Not present

Publisher PET-04

A site providing news and investigative reporting on pet health, insurance, and industry issues.
Content publisherlang: enPet food brands · 68%Pet insurers · 57%
Nutrition analysis
80%
Confirmed on the site — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
90%
Detected — covers pet insurance with real claims or quote comparisons
Product field tests
0%
No supporting content found
Tech tracking tests
0%
Not present
Vet involvement
70%
Found on the site — content authored or reviewed with veterinary input
Pet parent voice
60%
Confirmed on the site — an identifiable owner documenting life with their pets
Breed species depth
0%
No supporting content found
Care guides
0%
Not present
Cost of ownership
50%
Present in content — honest cost-of-ownership or vet-bill discussions
Pet media
40%
Found on the site — pet photos/video of the writer's own animals
Active posting
90%
Confirmed on the site — publishing within recent months
Is pet retailer
0%
Not present
Medical overreach
0%
Not found on the site

Publisher PET-05

This site focuses on breeding and promoting Cocker Spaniels with an emphasis on responsible ownership and health.
Content publisherlang: enno strict ICP fit — signal profile shown
Nutrition analysis
0%
Not evidenced
Insurance claims
0%
No supporting content found
Product field tests
0%
Not present
Tech tracking tests
0%
Not found on the site
Vet involvement
70%
Evidenced on the site — content authored or reviewed with veterinary input
Pet parent voice
60%
Present in content — an identifiable owner documenting life with their pets
Breed species depth
80%
Found on the site — deep coverage of specific breeds or species
Care guides
50%
Confirmed on the site — practical care guides (training, grooming, health basics)
Cost of ownership
0%
Not evidenced
Pet media
50%
Evidenced on the site — pet photos/video of the writer's own animals
Active posting
90%
Present in content — publishing within recent months
Is pet retailer
80%
Found on the site — the site is itself a pet store, food brand or insurer
Medical overreach
0%
Not evidenced

Publisher PET-06

A pet information media site providing advice and recommendations from a practicing veterinarian.
Content publisherlang: jaVeterinary telehealth services · 94%Pet food brands · 82%
Nutrition analysis
90%
Detected — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
0%
Not present
Product field tests
0%
Not found on the site
Tech tracking tests
0%
Not evidenced
Vet involvement
100%
Confirmed on the site — content authored or reviewed with veterinary input
Pet parent voice
70%
Detected — an identifiable owner documenting life with their pets
Breed species depth
80%
Evidenced on the site — deep coverage of specific breeds or species
Care guides
90%
Present in content — practical care guides (training, grooming, health basics)
Cost of ownership
0%
No supporting content found
Pet media
0%
Not present
Active posting
100%
Detected — publishing within recent months
Is pet retailer
0%
Not evidenced
Medical overreach
0%
No supporting content found

Publisher PET-07

A website providing information on the care, feeding, and breeding of Greek tortoises.
Content publisherlang: deno strict ICP fit — signal profile shown
Nutrition analysis
80%
Found on the site — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
0%
Not found on the site
Product field tests
0%
Not evidenced
Tech tracking tests
0%
No supporting content found
Vet involvement
0%
Not present
Pet parent voice
90%
Found on the site — an identifiable owner documenting life with their pets
Breed species depth
85%
Confirmed on the site — deep coverage of specific breeds or species
Care guides
90%
Detected — practical care guides (training, grooming, health basics)
Cost of ownership
0%
Not present
Pet media
0%
Not found on the site
Active posting
90%
Found on the site — publishing within recent months
Is pet retailer
70%
Confirmed on the site — the site is itself a pet store, food brand or insurer
Medical overreach
0%
Not present

Publisher PET-08

A resource providing various calculators for dog health, nutrition, and care.
Content publisherlang: enVeterinary telehealth services · 84%
Nutrition analysis
90%
Evidenced on the site — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
0%
Not evidenced
Product field tests
0%
No supporting content found
Tech tracking tests
0%
Not present
Vet involvement
80%
Detected — content authored or reviewed with veterinary input
Pet parent voice
0%
Not evidenced
Breed species depth
70%
Present in content — deep coverage of specific breeds or species
Care guides
90%
Found on the site — practical care guides (training, grooming, health basics)
Cost of ownership
80%
Confirmed on the site — honest cost-of-ownership or vet-bill discussions
Pet media
0%
Not evidenced
Active posting
90%
Evidenced on the site — publishing within recent months
Is pet retailer
0%
Not present
Medical overreach
0%
Not found on the site

Publisher PET-09

An online resource providing comprehensive information and resources for cat owners.
Content publisherlang: enVeterinary telehealth services · 94%Pet food brands · 82%
Nutrition analysis
80%
Confirmed on the site — analyzes pet food: ingredients, recalls, feeding trials with own pets
Insurance claims
0%
No supporting content found
Product field tests
0%
Not present
Tech tracking tests
0%
Not found on the site
Vet involvement
90%
Found on the site — content authored or reviewed with veterinary input
Pet parent voice
70%
Confirmed on the site — an identifiable owner documenting life with their pets
Breed species depth
60%
Detected — deep coverage of specific breeds or species
Care guides
90%
Evidenced on the site — practical care guides (training, grooming, health basics)
Cost of ownership
0%
Not evidenced
Pet media
0%
No supporting content found
Active posting
80%
Confirmed on the site — publishing within recent months
Is pet retailer
0%
Not found on the site
Medical overreach
0%
Not evidenced

Publisher PET-10

A website providing information and resources for pet bird owners, including care guides and product recommendations.
Content publisherlang: enno strict ICP fit — signal profile shown
Nutrition analysis
0%
No supporting content found
Insurance claims
0%
Not present
Product field tests
0%
Not found on the site
Tech tracking tests
0%
Not evidenced
Vet involvement
70%
Evidenced on the site — content authored or reviewed with veterinary input
Pet parent voice
80%
Present in content — an identifiable owner documenting life with their pets
Breed species depth
60%
Found on the site — deep coverage of specific breeds or species
Care guides
90%
Confirmed on the site — practical care guides (training, grooming, health basics)
Cost of ownership
0%
No supporting content found
Pet media
0%
Not present
Active posting
80%
Present in content — publishing within recent months
Is pet retailer
90%
Found on the site — the site is itself a pet store, food brand or insurer
Medical overreach
0%
No supporting content found

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