A full run over this vertical's 889,247-domain category delivers an estimated ~60,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against personal finance's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Card issuers are compliance-bound and picky: they want dedicated card publishers with current offer detail, comparison tables and visible advertising disclosures. A stale APR on a review page is an instant no.
Loan partners recruit where borrowers research: consolidation explainers, refinancing guides, honest eligibility content. They prefer sites that help readers compute payments before applying anywhere.
Neobanks vet reviewers on fee accuracy and switching-process detail — the content that actually moves accounts. Hands-on app walkthroughs with screenshots separate real reviewers from spec-sheet rewriters.
Budgeting apps convert through relatability: writers documenting their own money journey who recommend tools from lived use. Audience trust in the person is the asset, not the domain's SEO.
Credit services need educators, not deal pages: step-by-step score and report explainers aimed at people rebuilding. They avoid anything that smells of quick-fix promises, which regulators watch closely.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 500 qualified publisher domains at no cost, with a projection of the complete universe.
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