Sample report — Personal Finance

Personal Finance Affiliate Publishers

The personal finance vertical spans 889,247 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

889,247
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Credit card programs

Card issuers are compliance-bound and picky: they want dedicated card publishers with current offer detail, comparison tables and visible advertising disclosures. A stale APR on a review page is an instant no.

Requires: card content · rate tables · updated offers · affiliate disclosure
Prefers: credit education · calculators
Never: is lender or bank · thin seo site
Personal loan lenders

Loan partners recruit where borrowers research: consolidation explainers, refinancing guides, honest eligibility content. They prefer sites that help readers compute payments before applying anywhere.

Requires: borrowing content · us consumer focus
Prefers: calculators · rate tables · credit education
Never: is lender or bank · thin seo site
Digital banks & checking accounts

Neobanks vet reviewers on fee accuracy and switching-process detail — the content that actually moves accounts. Hands-on app walkthroughs with screenshots separate real reviewers from spec-sheet rewriters.

Requires: banking reviews · app walkthroughs · updated offers
Prefers: rate tables · us consumer focus
Never: is lender or bank
Budgeting & money apps

Budgeting apps convert through relatability: writers documenting their own money journey who recommend tools from lived use. Audience trust in the person is the asset, not the domain's SEO.

Requires: budgeting journey · app walkthroughs
Prefers: us consumer focus · affiliate disclosure
Never: thin seo site
Credit monitoring & repair services

Credit services need educators, not deal pages: step-by-step score and report explainers aimed at people rebuilding. They avoid anything that smells of quick-fix promises, which regulators watch closely.

Requires: credit education · us consumer focus
Prefers: budgeting journey · calculators · affiliate disclosure
Never: is lender or bank · thin seo site

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Card content
Rate tables
Borrowing content
Banking reviews
Budgeting journey
Credit education
Calculators
App walkthroughs
Us consumer focus
Updated offers
Affiliate disclosure
Is lender or bank
Thin seo site
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher PF-01

A personal finance comparison platform offering various financial products and services.
Content publisherlang: zhCredit card programs · 98%
Card content
90%
Detected — covers credit cards specifically: rewards, fees, approval odds, card-vs-card comparisons
Rate tables
90%
Evidenced on the site — publishes rate/fee comparison tables (APR, account fees, loan rates)
Borrowing content
90%
Present in content — covers loans, refinancing or debt consolidation for consumers
Banking reviews
90%
Found on the site — reviews checking/savings accounts or banking apps with feature and fee detail
Budgeting journey
0%
Not evidenced
Credit education
80%
Detected — explains credit scores, reports, or credit rebuilding step by step
Calculators
80%
Evidenced on the site — offers financial calculators or interactive planning tools
App walkthroughs
0%
Not found on the site
Us consumer focus
0%
Not evidenced
Updated offers
90%
Confirmed on the site — offer details, rates or reviews visibly updated within recent months
Affiliate disclosure
90%
Detected — affiliate links or a compliance-style advertising disclosure present
Is lender or bank
0%
Not found on the site
Thin seo site
0%
Not evidenced

Publisher PF-02

This site provides information on credit cards, including rewards and fees, as well as comparisons and updates on offers.
Content publisherlang: jano strict ICP fit — signal profile shown
Card content
90%
Found on the site — covers credit cards specifically: rewards, fees, approval odds, card-vs-card comparisons
Rate tables
80%
Confirmed on the site — publishes rate/fee comparison tables (APR, account fees, loan rates)
Borrowing content
70%
Detected — covers loans, refinancing or debt consolidation for consumers
Banking reviews
0%
Not evidenced
Budgeting journey
0%
No supporting content found
Credit education
60%
Found on the site — explains credit scores, reports, or credit rebuilding step by step
Calculators
0%
Not found on the site
App walkthroughs
0%
Not evidenced
Us consumer focus
0%
No supporting content found
Updated offers
90%
Present in content — offer details, rates or reviews visibly updated within recent months
Affiliate disclosure
0%
Not found on the site
Is lender or bank
0%
Not evidenced
Thin seo site
0%
No supporting content found

Publisher PF-03

This site provides comparisons and information on various financial services including energy, internet, and insurance.
Content publisherlang: dePersonal loan lenders · 74%
Card content
0%
Not present
Rate tables
80%
Present in content — publishes rate/fee comparison tables (APR, account fees, loan rates)
Borrowing content
70%
Found on the site — covers loans, refinancing or debt consolidation for consumers
Banking reviews
0%
No supporting content found
Budgeting journey
0%
Not present
Credit education
0%
Not found on the site
Calculators
0%
Not evidenced
App walkthroughs
0%
No supporting content found
Us consumer focus
90%
Confirmed on the site — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
80%
Detected — offer details, rates or reviews visibly updated within recent months
Affiliate disclosure
60%
Evidenced on the site — affiliate links or a compliance-style advertising disclosure present
Is lender or bank
0%
No supporting content found
Thin seo site
0%
Not present

Publisher PF-04

A website providing rankings and comparisons of bank deposit interest rates.
Content publisherlang: plno strict ICP fit — signal profile shown
Card content
0%
Not found on the site
Rate tables
100%
Detected — publishes rate/fee comparison tables (APR, account fees, loan rates)
Borrowing content
0%
No supporting content found
Banking reviews
0%
Not present
Budgeting journey
0%
Not found on the site
Credit education
0%
Not evidenced
Calculators
100%
Detected — offers financial calculators or interactive planning tools
App walkthroughs
0%
Not present
Us consumer focus
100%
Present in content — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
100%
Found on the site — offer details, rates or reviews visibly updated within recent months
Affiliate disclosure
0%
No supporting content found
Is lender or bank
0%
Not present
Thin seo site
0%
Not found on the site

Publisher PF-05

This site provides information on credit card offers and money-saving tips.
Content publisherlang: enno strict ICP fit — signal profile shown
Card content
90%
Present in content — covers credit cards specifically: rewards, fees, approval odds, card-vs-card comparisons
Rate tables
0%
No supporting content found
Borrowing content
0%
Not present
Banking reviews
0%
Not found on the site
Budgeting journey
0%
Not evidenced
Credit education
0%
No supporting content found
Calculators
0%
Not present
App walkthroughs
0%
Not found on the site
Us consumer focus
80%
Detected — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
70%
Evidenced on the site — offer details, rates or reviews visibly updated within recent months
Affiliate disclosure
100%
Present in content — affiliate links or a compliance-style advertising disclosure present
Is lender or bank
0%
Not found on the site
Thin seo site
0%
Not evidenced

Publisher PF-06

A site offering various financial tools and calculators for personal finance management.
Content publisherlang: esPersonal loan lenders · 78%
Card content
0%
No supporting content found
Rate tables
80%
Evidenced on the site — publishes rate/fee comparison tables (APR, account fees, loan rates)
Borrowing content
70%
Present in content — covers loans, refinancing or debt consolidation for consumers
Banking reviews
0%
Not evidenced
Budgeting journey
0%
No supporting content found
Credit education
0%
Not present
Calculators
90%
Evidenced on the site — offers financial calculators or interactive planning tools
App walkthroughs
0%
Not evidenced
Us consumer focus
90%
Found on the site — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
0%
Not present
Affiliate disclosure
0%
Not found on the site
Is lender or bank
0%
Not evidenced
Thin seo site
0%
No supporting content found

Publisher PF-07

A website providing information and articles related to personal finance, banking, and investment.
Content publisherlang: hiPersonal loan lenders · 70%
Card content
0%
Not present
Rate tables
0%
Not found on the site
Borrowing content
70%
Detected — covers loans, refinancing or debt consolidation for consumers
Banking reviews
80%
Evidenced on the site — reviews checking/savings accounts or banking apps with feature and fee detail
Budgeting journey
0%
Not present
Credit education
0%
Not found on the site
Calculators
0%
Not evidenced
App walkthroughs
0%
No supporting content found
Us consumer focus
90%
Evidenced on the site — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
80%
Present in content — offer details, rates or reviews visibly updated within recent months
Affiliate disclosure
0%
Not evidenced
Is lender or bank
0%
No supporting content found
Thin seo site
0%
Not present

Publisher PF-08

A personal finance website offering tools, resources, and articles to help individuals manage their money and achieve financial freedom.
Content publisherlang: enPersonal loan lenders · 74%
Card content
0%
Not found on the site
Rate tables
0%
Not evidenced
Borrowing content
70%
Found on the site — covers loans, refinancing or debt consolidation for consumers
Banking reviews
0%
Not present
Budgeting journey
0%
Not found on the site
Credit education
0%
Not evidenced
Calculators
90%
Present in content — offers financial calculators or interactive planning tools
App walkthroughs
0%
Not present
Us consumer focus
80%
Confirmed on the site — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
0%
Not evidenced
Affiliate disclosure
60%
Evidenced on the site — affiliate links or a compliance-style advertising disclosure present
Is lender or bank
0%
Not present
Thin seo site
0%
Not found on the site

Publisher PF-09

A website providing information and tips on personal finance, investments, and financial planning.
Content publisherlang: tePersonal loan lenders · 84%Credit monitoring & repair services · 60%
Card content
0%
Not evidenced
Rate tables
0%
No supporting content found
Borrowing content
80%
Evidenced on the site — covers loans, refinancing or debt consolidation for consumers
Banking reviews
70%
Present in content — reviews checking/savings accounts or banking apps with feature and fee detail
Budgeting journey
0%
Not evidenced
Credit education
60%
Confirmed on the site — explains credit scores, reports, or credit rebuilding step by step
Calculators
0%
Not present
App walkthroughs
0%
Not found on the site
Us consumer focus
90%
Present in content — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
0%
No supporting content found
Affiliate disclosure
0%
Not present
Is lender or bank
0%
Not found on the site
Thin seo site
0%
Not evidenced

Publisher PF-10

A website providing personal finance advice and resources, particularly aimed at women.
Content publisherlang: jaPersonal loan lenders · 74%Credit monitoring & repair services · 60%
Card content
80%
Present in content — covers credit cards specifically: rewards, fees, approval odds, card-vs-card comparisons
Rate tables
0%
Not present
Borrowing content
70%
Confirmed on the site — covers loans, refinancing or debt consolidation for consumers
Banking reviews
0%
Not evidenced
Budgeting journey
0%
No supporting content found
Credit education
60%
Present in content — explains credit scores, reports, or credit rebuilding step by step
Calculators
0%
Not found on the site
App walkthroughs
0%
Not evidenced
Us consumer focus
90%
Detected — content addresses everyday consumers (not businesses or finance professionals)
Updated offers
0%
Not present
Affiliate disclosure
0%
Not found on the site
Is lender or bank
0%
Not evidenced
Thin seo site
0%
No supporting content found

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