Sample report — Baby & Parenting

Baby & Parenting Affiliate Publishers

The baby & parenting vertical spans 336,933 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

336,933
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Baby gear brands

Gear brands vet for safety-literate reviewers — car seats actually installed, standards cited, recalls tracked. A parent showing the product in daily use closes the trust gap that specs can't.

Requires: gear safety testing · parent voice
Prefers: safety recalls · recent family content · budget reality
Never: is baby brand · medical misinfo
Diaper & essentials subscriptions

Essentials subscriptions win on unit math: partners recruit publishers who compute cost-per-diaper across services and tell parents what's genuinely skippable. Value honesty predicts low-churn referrals.

Requires: subscription value · budget reality
Prefers: parent voice · recent family content
Never: is baby brand
Kids clothing brands

Kids clothing brands want family-life documentation — clothes in playground reality, wash-cycle survival, sizing through growth spurts — from parents whose audience shops seasonally.

Requires: family life content · parent voice · recent family content
Prefers: budget reality · age stage structure
Never: is baby brand
Baby food brands

Feeding brands operate under medical scrutiny: they recruit stage-structured feeding content with professional review behind anything clinical. Misinformation adjacency is an instant disqualifier.

Requires: feeding stages · pediatric input
Prefers: age stage structure · parent voice
Never: medical misinfo · is baby brand
Parenting apps

Parenting apps convert through utility: publishers offering trackers and checklists capture parents in planning mode, organized by the stages the app serves next.

Requires: milestone tools · age stage structure
Prefers: parent voice · recent family content
Never: medical misinfo

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Gear safety testing
Subscription value
Family life content
Feeding stages
Milestone tools
Parent voice
Age stage structure
Safety recalls
Budget reality
Pediatric input
Recent family content
Is baby brand
Medical misinfo
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher BP-01

A blog sharing experiences and insights on parenting twins from the perspective of a father.
Content publisherlang: jaKids clothing brands · 98%Baby gear brands · 88%Parenting apps · 78%
Gear safety testing
80%
Detected — reviews baby gear with safety-standard awareness and real installation/use
Subscription value
0%
No supporting content found
Family life content
90%
Present in content — documents real family life with products in use
Feeding stages
80%
Found on the site — covers feeding by stage with practical guidance
Milestone tools
70%
Confirmed on the site — offers trackers, checklists or planning tools for parents
Parent voice
90%
Detected — an identifiable parent writing from experience
Age stage structure
90%
Evidenced on the site — content organized by age/stage
Safety recalls
0%
Not found on the site
Budget reality
80%
Found on the site — honest about costs and what's skippable
Pediatric input
0%
No supporting content found
Recent family content
90%
Detected — publishing within recent months
Is baby brand
0%
Not found on the site
Medical misinfo
0%
Not evidenced

Publisher BP-02

A resource providing information and products related to breast pumping for new mothers.
Content publisherlang: enno strict ICP fit — signal profile shown
Gear safety testing
0%
No supporting content found
Subscription value
70%
Confirmed on the site — covers diaper/essentials subscriptions with cost-per-unit math
Family life content
60%
Detected — documents real family life with products in use
Feeding stages
80%
Evidenced on the site — covers feeding by stage with practical guidance
Milestone tools
0%
No supporting content found
Parent voice
50%
Found on the site — an identifiable parent writing from experience
Age stage structure
70%
Confirmed on the site — content organized by age/stage
Safety recalls
0%
Not evidenced
Budget reality
50%
Evidenced on the site — honest about costs and what's skippable
Pediatric input
0%
Not present
Recent family content
90%
Found on the site — publishing within recent months
Is baby brand
80%
Confirmed on the site — the site is itself a baby product brand or store
Medical misinfo
0%
No supporting content found

Publisher BP-03

A parenting resource providing insights on child safety seats and family life experiences.
Content publisherlang: enBaby gear brands · 92%Kids clothing brands · 78%
Gear safety testing
80%
Evidenced on the site — reviews baby gear with safety-standard awareness and real installation/use
Subscription value
0%
Not found on the site
Family life content
70%
Found on the site — documents real family life with products in use
Feeding stages
0%
No supporting content found
Milestone tools
0%
Not present
Parent voice
90%
Evidenced on the site — an identifiable parent writing from experience
Age stage structure
60%
Present in content — content organized by age/stage
Safety recalls
70%
Found on the site — tracks recalls and safety notices
Budget reality
80%
Confirmed on the site — honest about costs and what's skippable
Pediatric input
0%
Not found on the site
Recent family content
90%
Evidenced on the site — publishing within recent months
Is baby brand
0%
No supporting content found
Medical misinfo
0%
Not present

Publisher BP-04

A parenting website providing articles and resources on pregnancy, baby care, and family life.
Content publisherlang: frKids clothing brands · 88%Parenting apps · 68%
Gear safety testing
0%
Not found on the site
Subscription value
0%
Not evidenced
Family life content
80%
Evidenced on the site — documents real family life with products in use
Feeding stages
70%
Present in content — covers feeding by stage with practical guidance
Milestone tools
60%
Found on the site — offers trackers, checklists or planning tools for parents
Parent voice
90%
Confirmed on the site — an identifiable parent writing from experience
Age stage structure
80%
Detected — content organized by age/stage
Safety recalls
0%
Not present
Budget reality
50%
Present in content — honest about costs and what's skippable
Pediatric input
0%
Not evidenced
Recent family content
90%
Confirmed on the site — publishing within recent months
Is baby brand
0%
Not present
Medical misinfo
0%
Not found on the site

Publisher BP-05

A website providing reviews and information on various baby and family products.
Content publisherlang: deBaby gear brands · 78%Kids clothing brands · 78%
Gear safety testing
70%
Present in content — reviews baby gear with safety-standard awareness and real installation/use
Subscription value
0%
No supporting content found
Family life content
80%
Confirmed on the site — documents real family life with products in use
Feeding stages
60%
Detected — covers feeding by stage with practical guidance
Milestone tools
0%
Not evidenced
Parent voice
70%
Present in content — an identifiable parent writing from experience
Age stage structure
60%
Found on the site — content organized by age/stage
Safety recalls
0%
Not found on the site
Budget reality
50%
Detected — honest about costs and what's skippable
Pediatric input
0%
No supporting content found
Recent family content
90%
Present in content — publishing within recent months
Is baby brand
0%
Not found on the site
Medical misinfo
0%
Not evidenced

Publisher BP-06

A website providing information and reviews on baby products and parenting essentials.
Content publisherlang: nlBaby gear brands · 78%Kids clothing brands · 68%
Gear safety testing
70%
Detected — reviews baby gear with safety-standard awareness and real installation/use
Subscription value
0%
Not present
Family life content
60%
Present in content — documents real family life with products in use
Feeding stages
50%
Found on the site — covers feeding by stage with practical guidance
Milestone tools
0%
No supporting content found
Parent voice
80%
Detected — an identifiable parent writing from experience
Age stage structure
70%
Evidenced on the site — content organized by age/stage
Safety recalls
0%
Not evidenced
Budget reality
50%
Found on the site — honest about costs and what's skippable
Pediatric input
0%
Not present
Recent family content
90%
Detected — publishing within recent months
Is baby brand
0%
Not evidenced
Medical misinfo
0%
No supporting content found

Publisher BP-07

A platform offering activities, courses, and events for parents on parental leave.
Content publisherlang: svKids clothing brands · 84%Parenting apps · 78%
Gear safety testing
0%
Not present
Subscription value
0%
Not found on the site
Family life content
80%
Detected — documents real family life with products in use
Feeding stages
60%
Evidenced on the site — covers feeding by stage with practical guidance
Milestone tools
70%
Present in content — offers trackers, checklists or planning tools for parents
Parent voice
90%
Found on the site — an identifiable parent writing from experience
Age stage structure
80%
Confirmed on the site — content organized by age/stage
Safety recalls
0%
No supporting content found
Budget reality
0%
Not present
Pediatric input
0%
Not found on the site
Recent family content
90%
Found on the site — publishing within recent months
Is baby brand
0%
No supporting content found
Medical misinfo
0%
Not present

Publisher BP-08

A parenting blog that shares personal experiences and product reviews related to pregnancy and child-rearing.
Content publisherlang: jaKids clothing brands · 84%Parenting apps · 68%
Gear safety testing
0%
Not found on the site
Subscription value
0%
Not evidenced
Family life content
80%
Found on the site — documents real family life with products in use
Feeding stages
70%
Confirmed on the site — covers feeding by stage with practical guidance
Milestone tools
60%
Detected — offers trackers, checklists or planning tools for parents
Parent voice
90%
Evidenced on the site — an identifiable parent writing from experience
Age stage structure
80%
Present in content — content organized by age/stage
Safety recalls
0%
Not present
Budget reality
0%
Not found on the site
Pediatric input
0%
Not evidenced
Recent family content
90%
Evidenced on the site — publishing within recent months
Is baby brand
0%
Not present
Medical misinfo
0%
Not found on the site

Publisher BP-09

A resource providing advice and information for parents on pregnancy, child development, and family health.
Content publisherlang: ruKids clothing brands · 84%Baby food brands · 68%
Gear safety testing
0%
Not evidenced
Subscription value
0%
No supporting content found
Family life content
80%
Evidenced on the site — documents real family life with products in use
Feeding stages
70%
Present in content — covers feeding by stage with practical guidance
Milestone tools
0%
Not evidenced
Parent voice
90%
Confirmed on the site — an identifiable parent writing from experience
Age stage structure
80%
Detected — content organized by age/stage
Safety recalls
0%
Not found on the site
Budget reality
0%
Not evidenced
Pediatric input
60%
Found on the site — involves pediatric/professional review where medical
Recent family content
90%
Confirmed on the site — publishing within recent months
Is baby brand
0%
Not found on the site
Medical misinfo
0%
Not evidenced

Publisher BP-10

This site provides practical, science-backed parenting resources and guidance for families.
Content publisherlang: enKids clothing brands · 84%Parenting apps · 68%
Gear safety testing
0%
No supporting content found
Subscription value
0%
Not present
Family life content
80%
Confirmed on the site — documents real family life with products in use
Feeding stages
0%
Not evidenced
Milestone tools
60%
Evidenced on the site — offers trackers, checklists or planning tools for parents
Parent voice
90%
Present in content — an identifiable parent writing from experience
Age stage structure
70%
Found on the site — content organized by age/stage
Safety recalls
0%
Not evidenced
Budget reality
0%
No supporting content found
Pediatric input
80%
Evidenced on the site — involves pediatric/professional review where medical
Recent family content
90%
Present in content — publishing within recent months
Is baby brand
0%
Not evidenced
Medical misinfo
0%
No supporting content found

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