Sample report — Automotive

Automotive Affiliate Publishers

The automotive vertical spans 2,169,769 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

2,169,769
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Auto parts retailers

Parts retailers convert through job-specific search: publishers whose repair walkthroughs include part numbers and tool lists turn a how-to into an order. Own-vehicle evidence is the credibility bar.

Requires: repair walkthroughs · tool parts lists · diy wrencher voice
Prefers: video jobs · model expertise · current activity
Never: is dealer or parts · stock content mill
Car buying & selling platforms

Buy/sell platforms recruit negotiation-literate publishers covering valuation, timing and paperwork — the anxious-search content that precedes using a platform. Cost data beats opinion here.

Requires: buying negotiation
Prefers: ownership costs · cost transparency · current activity
Never: is dealer or parts · stock content mill
Extended warranty providers

Warranty providers need reliability-data publishers: repair-frequency and cost-of-ownership coverage that frames the warranty math honestly. Scare-based sell content attracts regulators and refunds — they screen it out.

Requires: ownership costs · cost transparency
Prefers: model expertise · buying negotiation
Never: is dealer or parts · stock content mill
Car rental platforms

Rental platforms want logistics-heavy trip content — counter pitfalls, insurance decisions, one-way math — from writers who actually rent. Practicality converts; scenery doesn't.

Requires: rental road trips
Prefers: cost transparency · current activity
Never: is dealer or parts
Detailing product brands

Detailing brands vet process documenters: paint-correction stages, product-by-product results on real paint, honest talk about prep work. Video proof separates technique publishers from bottle-photo reviews.

Requires: detailing process · video jobs
Prefers: diy wrencher voice · current activity
Never: is dealer or parts · stock content mill

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Repair walkthroughs
Buying negotiation
Ownership costs
Rental road trips
Detailing process
Model expertise
Diy wrencher voice
Tool parts lists
Cost transparency
Video jobs
Current activity
Is dealer or parts
Stock content mill
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher AUT-01

A community forum for Mazda CX-30 owners to discuss various topics related to their vehicles.
Content publisherlang: deAuto parts retailers · 78%Car buying & selling platforms · 78%
Repair walkthroughs
80%
Detected — documents repairs/installs on own vehicles with parts used
Buying negotiation
70%
Evidenced on the site — covers car buying/selling: valuation, negotiation, paperwork
Ownership costs
60%
Present in content — covers reliability and total ownership costs with data
Rental road trips
0%
Not found on the site
Detailing process
0%
Not evidenced
Model expertise
90%
Detected — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
80%
Evidenced on the site — an identifiable owner who wrenches on their own vehicles
Tool parts lists
70%
Present in content — provides parts numbers and tool lists for jobs
Cost transparency
0%
Not evidenced
Video jobs
0%
No supporting content found
Current activity
100%
Detected — publishing within recent months
Is dealer or parts
0%
Not found on the site
Stock content mill
0%
Not evidenced

Publisher AUT-02

A forum dedicated to owners and enthusiasts of a specific automotive brand, focusing on discussions about repairs, maintenance, and vehicle experiences.
Content publisherlang: ruCar buying & selling platforms · 78%
Repair walkthroughs
80%
Found on the site — documents repairs/installs on own vehicles with parts used
Buying negotiation
70%
Confirmed on the site — covers car buying/selling: valuation, negotiation, paperwork
Ownership costs
60%
Detected — covers reliability and total ownership costs with data
Rental road trips
0%
Not evidenced
Detailing process
0%
No supporting content found
Model expertise
90%
Found on the site — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
80%
Confirmed on the site — an identifiable owner who wrenches on their own vehicles
Tool parts lists
0%
Not evidenced
Cost transparency
0%
No supporting content found
Video jobs
0%
Not present
Current activity
100%
Found on the site — publishing within recent months
Is dealer or parts
0%
Not evidenced
Stock content mill
0%
No supporting content found

Publisher AUT-03

A site documenting personal travel experiences and vehicle modifications related to road trips.
Content publisherlang: frCar buying & selling platforms · 74%Car rental platforms · 64%
Repair walkthroughs
0%
Not present
Buying negotiation
70%
Present in content — covers car buying/selling: valuation, negotiation, paperwork
Ownership costs
0%
Not evidenced
Rental road trips
60%
Confirmed on the site — covers rentals or road trips with practical logistics
Detailing process
0%
Not present
Model expertise
50%
Evidenced on the site — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
80%
Present in content — an identifiable owner who wrenches on their own vehicles
Tool parts lists
0%
No supporting content found
Cost transparency
0%
Not present
Video jobs
0%
Not found on the site
Current activity
90%
Evidenced on the site — publishing within recent months
Is dealer or parts
0%
No supporting content found
Stock content mill
0%
Not present

Publisher AUT-04

A forum dedicated to discussions and solutions related to automotive repairs and diagnostics.
Content publisherlang: itno strict ICP fit — signal profile shown
Repair walkthroughs
90%
Confirmed on the site — documents repairs/installs on own vehicles with parts used
Buying negotiation
0%
Not evidenced
Ownership costs
0%
No supporting content found
Rental road trips
0%
Not present
Detailing process
0%
Not found on the site
Model expertise
80%
Confirmed on the site — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
70%
Detected — an identifiable owner who wrenches on their own vehicles
Tool parts lists
0%
Not present
Cost transparency
0%
Not found on the site
Video jobs
0%
Not evidenced
Current activity
100%
Confirmed on the site — publishing within recent months
Is dealer or parts
0%
Not present
Stock content mill
0%
Not found on the site

Publisher AUT-05

This site provides information on automotive topics including vehicle maintenance, purchasing advice, and transportation logistics.
Content publisherlang: frCar buying & selling platforms · 84%Car rental platforms · 64%
Repair walkthroughs
0%
Not evidenced
Buying negotiation
80%
Found on the site — covers car buying/selling: valuation, negotiation, paperwork
Ownership costs
0%
Not present
Rental road trips
60%
Detected — covers rentals or road trips with practical logistics
Detailing process
0%
Not evidenced
Model expertise
70%
Present in content — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
0%
Not present
Tool parts lists
0%
Not found on the site
Cost transparency
0%
Not evidenced
Video jobs
0%
No supporting content found
Current activity
100%
Present in content — publishing within recent months
Is dealer or parts
0%
Not found on the site
Stock content mill
0%
Not evidenced

Publisher AUT-06

A website providing automotive and motorcycle news, detailed vehicle reviews, and practical guides for enthusiasts.
Content publisherlang: frCar buying & selling platforms · 74%Car rental platforms · 64%
Repair walkthroughs
0%
No supporting content found
Buying negotiation
70%
Evidenced on the site — covers car buying/selling: valuation, negotiation, paperwork
Ownership costs
0%
Not found on the site
Rental road trips
60%
Found on the site — covers rentals or road trips with practical logistics
Detailing process
0%
No supporting content found
Model expertise
80%
Detected — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
0%
Not found on the site
Tool parts lists
0%
Not evidenced
Cost transparency
0%
No supporting content found
Video jobs
0%
Not present
Current activity
100%
Detected — publishing within recent months
Is dealer or parts
0%
Not evidenced
Stock content mill
0%
No supporting content found

Publisher AUT-07

A site focused on a specific car model with information on modifications and sales.
Content publisherlang: jano strict ICP fit — signal profile shown
Repair walkthroughs
0%
Not present
Buying negotiation
70%
Confirmed on the site — covers car buying/selling: valuation, negotiation, paperwork
Ownership costs
0%
Not evidenced
Rental road trips
0%
No supporting content found
Detailing process
0%
Not present
Model expertise
80%
Found on the site — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
0%
Not evidenced
Tool parts lists
0%
No supporting content found
Cost transparency
0%
Not present
Video jobs
0%
Not found on the site
Current activity
90%
Found on the site — publishing within recent months
Is dealer or parts
60%
Confirmed on the site — the site is itself a dealer, parts retailer or manufacturer
Stock content mill
0%
Not present

Publisher AUT-08

A site focused on automotive parts and performance kits for various vehicle models.
Content publisherlang: frno strict ICP fit — signal profile shown
Repair walkthroughs
0%
Not found on the site
Buying negotiation
0%
Not evidenced
Ownership costs
0%
No supporting content found
Rental road trips
0%
Not present
Detailing process
0%
Not found on the site
Model expertise
70%
Evidenced on the site — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
0%
No supporting content found
Tool parts lists
60%
Found on the site — provides parts numbers and tool lists for jobs
Cost transparency
0%
Not found on the site
Video jobs
0%
Not evidenced
Current activity
90%
Evidenced on the site — publishing within recent months
Is dealer or parts
80%
Present in content — the site is itself a dealer, parts retailer or manufacturer
Stock content mill
0%
Not found on the site

Publisher AUT-09

A guide providing information and statistics about vehicles and ownership in Sweden.
Content publisherlang: svCar buying & selling platforms · 88%
Repair walkthroughs
0%
Not evidenced
Buying negotiation
80%
Detected — covers car buying/selling: valuation, negotiation, paperwork
Ownership costs
70%
Evidenced on the site — covers reliability and total ownership costs with data
Rental road trips
0%
Not found on the site
Detailing process
0%
Not evidenced
Model expertise
0%
No supporting content found
Diy wrencher voice
0%
Not present
Tool parts lists
0%
Not found on the site
Cost transparency
0%
Not evidenced
Video jobs
0%
No supporting content found
Current activity
100%
Confirmed on the site — publishing within recent months
Is dealer or parts
0%
Not found on the site
Stock content mill
0%
Not evidenced

Publisher AUT-10

A community-driven site focused on classic Suzuki vehicles, offering restoration tips and a marketplace for parts.
Content publisherlang: deno strict ICP fit — signal profile shown
Repair walkthroughs
0%
No supporting content found
Buying negotiation
0%
Not present
Ownership costs
0%
Not found on the site
Rental road trips
0%
Not evidenced
Detailing process
0%
No supporting content found
Model expertise
80%
Present in content — deep expertise in specific makes/models or vehicle types
Diy wrencher voice
70%
Found on the site — an identifiable owner who wrenches on their own vehicles
Tool parts lists
0%
Not evidenced
Cost transparency
0%
No supporting content found
Video jobs
0%
Not present
Current activity
90%
Present in content — publishing within recent months
Is dealer or parts
0%
Not evidenced
Stock content mill
0%
No supporting content found

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