A full run over this vertical's 2,169,769-domain category delivers an estimated ~182,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against automotive's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Parts retailers convert through job-specific search: publishers whose repair walkthroughs include part numbers and tool lists turn a how-to into an order. Own-vehicle evidence is the credibility bar.
Buy/sell platforms recruit negotiation-literate publishers covering valuation, timing and paperwork — the anxious-search content that precedes using a platform. Cost data beats opinion here.
Warranty providers need reliability-data publishers: repair-frequency and cost-of-ownership coverage that frames the warranty math honestly. Scare-based sell content attracts regulators and refunds — they screen it out.
Rental platforms want logistics-heavy trip content — counter pitfalls, insurance decisions, one-way math — from writers who actually rent. Practicality converts; scenery doesn't.
Detailing brands vet process documenters: paint-correction stages, product-by-product results on real paint, honest talk about prep work. Video proof separates technique publishers from bottle-photo reviews.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 500 qualified publisher domains at no cost, with a projection of the complete universe.
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