Sample report — Home & Garden

Home & Garden Affiliate Publishers

A full run over this vertical's 2,542,868-domain category delivers an estimated ~81,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against home & garden's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~81,000
qualifying publishers from a FULL run (estimate)
2,542,868
domains in the category
13
industry-specific signals
32
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Furniture retailers

Furniture retailers recruit stylists whose sourcing round-ups drive considered purchases — real rooms, coherent style, and where-to-buy links readers act on. Original photography is the line between curation and catalog scraping.

Requires: sourcing guides · style expertise · visual original
Prefers: room makeovers · budget breakdowns
Never: is furniture retailer · catalog scraper
Mattress brands

Mattress commissions are rich and the review space is polluted; brands increasingly vet for trial-period specificity — firmness by sleep position, partner-disturbance notes, return logistics — over star ratings.

Requires: mattress testing · product durability
Prefers: diy homeowner voice · budget breakdowns
Never: is furniture retailer · catalog scraper
Smart home device makers

Smart-home brands lose customers to setup friction. They want publishers documenting real installations — ecosystem compatibility, automations that stuck, troubleshooting — in an actual lived-in home.

Requires: smart home setups · diy homeowner voice
Prefers: product durability · visual original
Never: is furniture retailer
Home decor marketplaces

Decor marketplaces convert through transformation stories: makeovers with budgets attached, sourced piece by piece. The before/after with a real spend figure is their highest-converting content unit.

Requires: room makeovers · budget breakdowns · visual original
Prefers: style expertise · sourcing guides
Never: is furniture retailer · catalog scraper
Garden supply retailers

Garden retail is seasonal and regional: partners recruit season-journaling gardeners whose planting calendars and harvest results build repeat traffic exactly when buying happens.

Requires: garden journal · seasonal content
Prefers: visual original · diy homeowner voice
Never: is furniture retailer

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Room makeovers
Mattress testing
Smart home setups
Sourcing guides
Garden journal
Diy homeowner voice
Budget breakdowns
Style expertise
Product durability
Seasonal content
Visual original
Is furniture retailer
Catalog scraper
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher HG-01

A garden that showcases seasonal beauty and offers various experiences related to nature and gardening.
Content publisherlang: jaGarden supply retailers · 84%Furniture retailers · 70%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
80%
yes
Garden journal
90%
yes
Diy homeowner voice
0%
no
Budget breakdowns
0%
no
Style expertise
70%
yes
Product durability
0%
no
Seasonal content
80%
yes
Visual original
90%
yes
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-02

A blog documenting DIY home improvement projects and interior design ideas.
Content publisherlang: jaFurniture retailers · 74%
Room makeovers
80%
yes
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
70%
yes
Garden journal
0%
no
Diy homeowner voice
90%
yes
Budget breakdowns
0%
no
Style expertise
80%
yes
Product durability
0%
no
Seasonal content
0%
no
Visual original
70%
yes
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-03

A website providing gardening advice, workshops, and a podcast focused on mastering garden skills.
Content publisherlang: enGarden supply retailers · 74%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
0%
no
Garden journal
90%
yes
Diy homeowner voice
80%
yes
Budget breakdowns
0%
no
Style expertise
0%
no
Product durability
0%
no
Seasonal content
70%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-04

A website providing inspiration and guides for home and garden decor and design.
Content publisherlang: nlGarden supply retailers · 70%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
80%
yes
Garden journal
70%
yes
Diy homeowner voice
0%
no
Budget breakdowns
60%
yes
Style expertise
70%
yes
Product durability
0%
no
Seasonal content
80%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-05

A website providing various articles related to home and garden topics, including gardening tips and interior design ideas.
Content publisherlang: plGarden supply retailers · 70%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
0%
no
Garden journal
80%
yes
Diy homeowner voice
0%
no
Budget breakdowns
0%
no
Style expertise
60%
yes
Product durability
0%
no
Seasonal content
70%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-06

A family-oriented blog sharing insights on homesteading, gardening, and DIY projects.
Content publisherlang: enGarden supply retailers · 64%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
0%
no
Garden journal
80%
yes
Diy homeowner voice
90%
yes
Budget breakdowns
0%
no
Style expertise
0%
no
Product durability
0%
no
Seasonal content
60%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-07

This site provides a variety of home decor tips and gardening ideas.
Content publisherlang: enGarden supply retailers · 60%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
70%
yes
Sourcing guides
0%
no
Garden journal
60%
yes
Diy homeowner voice
0%
no
Budget breakdowns
50%
yes
Style expertise
80%
yes
Product durability
0%
no
Seasonal content
60%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-08

The site provides information and articles about botanical gardens and their significance.
Content publisherlang: enGarden supply retailers · 60%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
0%
no
Garden journal
80%
yes
Diy homeowner voice
0%
no
Budget breakdowns
0%
no
Style expertise
0%
no
Product durability
0%
no
Seasonal content
60%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-09

A site focused on community gardening and shared gardening projects.
Content publisherlang: frGarden supply retailers · 60%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
0%
no
Garden journal
80%
yes
Diy homeowner voice
0%
no
Budget breakdowns
0%
no
Style expertise
0%
no
Product durability
0%
no
Seasonal content
60%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

Publisher HG-10

A website offering inspiration and practical advice for home improvement and decoration.
Content publisherlang: plGarden supply retailers · 54%
Room makeovers
0%
no
Mattress testing
0%
no
Smart home setups
0%
no
Sourcing guides
80%
yes
Garden journal
60%
yes
Diy homeowner voice
70%
yes
Budget breakdowns
0%
no
Style expertise
70%
yes
Product durability
0%
no
Seasonal content
50%
yes
Visual original
0%
no
Is furniture retailer
0%
no
Catalog scraper
0%
no

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