The home & garden vertical spans 2,542,868 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Furniture retailers recruit stylists whose sourcing round-ups drive considered purchases — real rooms, coherent style, and where-to-buy links readers act on. Original photography is the line between curation and catalog scraping.
Mattress commissions are rich and the review space is polluted; brands increasingly vet for trial-period specificity — firmness by sleep position, partner-disturbance notes, return logistics — over star ratings.
Smart-home brands lose customers to setup friction. They want publishers documenting real installations — ecosystem compatibility, automations that stuck, troubleshooting — in an actual lived-in home.
Decor marketplaces convert through transformation stories: makeovers with budgets attached, sourced piece by piece. The before/after with a real spend figure is their highest-converting content unit.
Garden retail is seasonal and regional: partners recruit season-journaling gardeners whose planting calendars and harvest results build repeat traffic exactly when buying happens.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 10 qualified publishers at no cost, with a projection of the complete universe.
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