Sample report — Home & Garden

Home & Garden Affiliate Publishers

The home & garden vertical spans 2,542,868 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

2,542,868
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Furniture retailers

Furniture retailers recruit stylists whose sourcing round-ups drive considered purchases — real rooms, coherent style, and where-to-buy links readers act on. Original photography is the line between curation and catalog scraping.

Requires: sourcing guides · style expertise · visual original
Prefers: room makeovers · budget breakdowns
Never: is furniture retailer · catalog scraper
Mattress brands

Mattress commissions are rich and the review space is polluted; brands increasingly vet for trial-period specificity — firmness by sleep position, partner-disturbance notes, return logistics — over star ratings.

Requires: mattress testing · product durability
Prefers: diy homeowner voice · budget breakdowns
Never: is furniture retailer · catalog scraper
Smart home device makers

Smart-home brands lose customers to setup friction. They want publishers documenting real installations — ecosystem compatibility, automations that stuck, troubleshooting — in an actual lived-in home.

Requires: smart home setups · diy homeowner voice
Prefers: product durability · visual original
Never: is furniture retailer
Home decor marketplaces

Decor marketplaces convert through transformation stories: makeovers with budgets attached, sourced piece by piece. The before/after with a real spend figure is their highest-converting content unit.

Requires: room makeovers · budget breakdowns · visual original
Prefers: style expertise · sourcing guides
Never: is furniture retailer · catalog scraper
Garden supply retailers

Garden retail is seasonal and regional: partners recruit season-journaling gardeners whose planting calendars and harvest results build repeat traffic exactly when buying happens.

Requires: garden journal · seasonal content
Prefers: visual original · diy homeowner voice
Never: is furniture retailer

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Room makeovers
Mattress testing
Smart home setups
Sourcing guides
Garden journal
Diy homeowner voice
Budget breakdowns
Style expertise
Product durability
Seasonal content
Visual original
Is furniture retailer
Catalog scraper
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher HG-01

A garden that showcases seasonal beauty and offers various experiences related to nature and gardening.
Content publisherlang: jaGarden supply retailers · 84%Furniture retailers · 70%
Room makeovers
0%
Not evidenced
Mattress testing
0%
No supporting content found
Smart home setups
0%
Not present
Sourcing guides
80%
Found on the site — publishes furniture/decor sourcing round-ups with where-to-buy links
Garden journal
90%
Confirmed on the site — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
0%
No supporting content found
Budget breakdowns
0%
Not present
Style expertise
70%
Present in content — demonstrates coherent interior-style curation
Product durability
0%
Not evidenced
Seasonal content
80%
Confirmed on the site — publishes seasonal guides (planting calendars, holiday decor)
Visual original
90%
Detected — original photography of own spaces/projects
Is furniture retailer
0%
Not found on the site
Catalog scraper
0%
Not evidenced

Publisher HG-02

A blog documenting DIY home improvement projects and interior design ideas.
Content publisherlang: jaFurniture retailers · 74%
Room makeovers
80%
Found on the site — documents real room makeovers or home projects with before/after
Mattress testing
0%
Not present
Smart home setups
0%
Not found on the site
Sourcing guides
70%
Evidenced on the site — publishes furniture/decor sourcing round-ups with where-to-buy links
Garden journal
0%
No supporting content found
Diy homeowner voice
90%
Found on the site — an identifiable homeowner/renter documenting their actual home
Budget breakdowns
0%
Not found on the site
Style expertise
80%
Detected — demonstrates coherent interior-style curation
Product durability
0%
No supporting content found
Seasonal content
0%
Not present
Visual original
70%
Found on the site — original photography of own spaces/projects
Is furniture retailer
0%
Not evidenced
Catalog scraper
0%
No supporting content found

Publisher HG-03

A website providing inspiration and guides for home and garden decor and design.
Content publisherlang: nlGarden supply retailers · 70%
Room makeovers
0%
Not present
Mattress testing
0%
Not found on the site
Smart home setups
0%
Not evidenced
Sourcing guides
80%
Confirmed on the site — publishes furniture/decor sourcing round-ups with where-to-buy links
Garden journal
70%
Detected — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
0%
Not found on the site
Budget breakdowns
60%
Present in content — shares real project budgets and cost breakdowns
Style expertise
70%
Found on the site — demonstrates coherent interior-style curation
Product durability
0%
Not present
Seasonal content
80%
Detected — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
Not evidenced
Is furniture retailer
0%
No supporting content found
Catalog scraper
0%
Not present

Publisher HG-04

A website offering inspiration and practical advice for home improvement and decoration.
Content publisherlang: plGarden supply retailers · 54%
Room makeovers
0%
Not found on the site
Mattress testing
0%
Not evidenced
Smart home setups
0%
No supporting content found
Sourcing guides
80%
Present in content — publishes furniture/decor sourcing round-ups with where-to-buy links
Garden journal
60%
Found on the site — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
70%
Confirmed on the site — an identifiable homeowner/renter documenting their actual home
Budget breakdowns
0%
No supporting content found
Style expertise
70%
Evidenced on the site — demonstrates coherent interior-style curation
Product durability
0%
Not found on the site
Seasonal content
50%
Found on the site — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
No supporting content found
Is furniture retailer
0%
Not present
Catalog scraper
0%
Not found on the site

Publisher HG-05

This site provides a variety of home decor tips and gardening ideas.
Content publisherlang: enGarden supply retailers · 60%
Room makeovers
0%
Not evidenced
Mattress testing
0%
No supporting content found
Smart home setups
70%
Confirmed on the site — documents smart-home setups: compatibility, automations, troubleshooting
Sourcing guides
0%
Not found on the site
Garden journal
60%
Evidenced on the site — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
0%
No supporting content found
Budget breakdowns
50%
Found on the site — shares real project budgets and cost breakdowns
Style expertise
80%
Confirmed on the site — demonstrates coherent interior-style curation
Product durability
0%
Not evidenced
Seasonal content
60%
Evidenced on the site — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
Not present
Is furniture retailer
0%
Not found on the site
Catalog scraper
0%
Not evidenced

Publisher HG-06

A website providing articles and guides on home improvement, gardening, and interior decoration.
Content publisherlang: frGarden supply retailers · 54%
Room makeovers
0%
No supporting content found
Mattress testing
0%
Not present
Smart home setups
0%
Not found on the site
Sourcing guides
0%
Not evidenced
Garden journal
80%
Confirmed on the site — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
70%
Detected — an identifiable homeowner/renter documenting their actual home
Budget breakdowns
0%
Not found on the site
Style expertise
60%
Present in content — demonstrates coherent interior-style curation
Product durability
0%
No supporting content found
Seasonal content
50%
Confirmed on the site — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
Not found on the site
Is furniture retailer
0%
Not evidenced
Catalog scraper
0%
No supporting content found

Publisher HG-07

A portal providing resources and articles for landowners, gardeners, and construction professionals.
Content publisherlang: ruGarden supply retailers · 54%
Room makeovers
0%
Not present
Mattress testing
0%
Not found on the site
Smart home setups
0%
Not evidenced
Sourcing guides
0%
No supporting content found
Garden journal
80%
Present in content — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
70%
Found on the site — an identifiable homeowner/renter documenting their actual home
Budget breakdowns
0%
Not evidenced
Style expertise
60%
Detected — demonstrates coherent interior-style curation
Product durability
0%
Not present
Seasonal content
50%
Present in content — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
Not evidenced
Is furniture retailer
0%
No supporting content found
Catalog scraper
0%
Not present

Publisher HG-08

A site offering tips and inspiration for minimalist home and garden design.
Content publisherlang: nlGarden supply retailers · 54%
Room makeovers
0%
Not found on the site
Mattress testing
0%
Not evidenced
Smart home setups
0%
No supporting content found
Sourcing guides
0%
Not present
Garden journal
70%
Detected — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
60%
Evidenced on the site — an identifiable homeowner/renter documenting their actual home
Budget breakdowns
0%
No supporting content found
Style expertise
80%
Found on the site — demonstrates coherent interior-style curation
Product durability
0%
Not found on the site
Seasonal content
50%
Detected — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
No supporting content found
Is furniture retailer
0%
Not present
Catalog scraper
0%
Not found on the site

Publisher HG-09

A website providing gardening advice, workshops, and a podcast focused on mastering garden skills.
Content publisherlang: enGarden supply retailers · 74%
Room makeovers
0%
Not evidenced
Mattress testing
0%
No supporting content found
Smart home setups
0%
Not present
Sourcing guides
0%
Not found on the site
Garden journal
90%
Found on the site — documents gardening through seasons with results (harvests, failures)
Diy homeowner voice
80%
Confirmed on the site — an identifiable homeowner/renter documenting their actual home
Budget breakdowns
0%
Not present
Style expertise
0%
Not found on the site
Product durability
0%
Not evidenced
Seasonal content
70%
Found on the site — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
Not present
Is furniture retailer
0%
Not found on the site
Catalog scraper
0%
Not evidenced

Publisher HG-10

A site providing tips and ideas for home decor and furniture selection.
Content publisherlang: jano strict ICP fit — signal profile shown
Room makeovers
0%
No supporting content found
Mattress testing
0%
Not present
Smart home setups
0%
Not found on the site
Sourcing guides
80%
Detected — publishes furniture/decor sourcing round-ups with where-to-buy links
Garden journal
0%
No supporting content found
Diy homeowner voice
0%
Not present
Budget breakdowns
0%
Not found on the site
Style expertise
90%
Confirmed on the site — demonstrates coherent interior-style curation
Product durability
0%
No supporting content found
Seasonal content
70%
Evidenced on the site — publishes seasonal guides (planting calendars, holiday decor)
Visual original
0%
Not found on the site
Is furniture retailer
0%
Not evidenced
Catalog scraper
0%
No supporting content found

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