Sample report — Real Estate

Real Estate Affiliate Publishers

The real estate vertical spans 1,923,530 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

1,923,530
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Listing portals

Portals recruit local-market analysts whose neighborhood data pulls search traffic portals can't rank for themselves. Local specificity is the moat; national commentary is noise to them.

Requires: local market analysis · neighborhood guides
Prefers: market currency · firsttime buyer voice
Never: is brokerage lender · lead capture shell
Mortgage lenders

Lenders need education-first publishers: loan-type explainers and affordability calculators that catch buyers before pre-approval. Compliance teams check for rate-currency and no-guarantee language.

Requires: mortgage education · cost calculators
Prefers: process walkthroughs · market currency · firsttime buyer voice
Never: is brokerage lender · lead capture shell
Moving services

Moving services convert through logistics content — cost breakdowns, service comparisons from real moves, week-by-week checklists. The mover-booking moment sits inside that checklist.

Requires: moving logistics
Prefers: cost calculators · neighborhood guides · firsttime buyer voice
Never: lead capture shell · is brokerage lender
Home warranty providers

Warranty brands are review-sensitive: they recruit publishers who test claims processes and read exclusions aloud. Fine-print honesty filters out the churn-and-complaint audience.

Requires: warranty claims testing
Prefers: process walkthroughs · cost calculators
Never: is brokerage lender · lead capture shell
Rental platforms

Rental platforms want renter-side publishers covering fees, leases and platform experiences with tenant-advocacy credibility — the trust position landlord-leaning content can't reach.

Requires: renter advocacy
Prefers: neighborhood guides · local market analysis · cost calculators
Never: is brokerage lender · lead capture shell

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Local market analysis
Mortgage education
Moving logistics
Warranty claims testing
Renter advocacy
Firsttime buyer voice
Cost calculators
Neighborhood guides
Process walkthroughs
Market currency
Investment angle
Is brokerage lender
Lead capture shell
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher RE-01

A platform for buying and selling real estate properties, including residential and commercial listings.
Content publisherlang: trno strict ICP fit — signal profile shown
Local market analysis
80%
Detected — analyzes specific local markets with pricing/inventory data
Mortgage education
0%
No supporting content found
Moving logistics
0%
Not present
Warranty claims testing
0%
Not found on the site
Renter advocacy
0%
Not evidenced
Firsttime buyer voice
70%
Detected — documents a personal buying/selling journey
Cost calculators
0%
Not present
Neighborhood guides
60%
Present in content — publishes neighborhood or relocation guides
Process walkthroughs
50%
Found on the site — walks through transactions step by step (closing, inspection)
Market currency
70%
Confirmed on the site — market commentary current to recent conditions
Investment angle
80%
Detected — covers rental/investment property economics
Is brokerage lender
90%
Evidenced on the site — the site is itself a brokerage, lender or property manager
Lead capture shell
0%
Not evidenced

Publisher RE-02

A website providing information and guidance on real estate purchases, investments, and related financial education.
Content publisherlang: jaMortgage lenders · 82%
Local market analysis
0%
No supporting content found
Mortgage education
90%
Confirmed on the site — explains financing: rates, points, pre-approval, loan types
Moving logistics
0%
Not found on the site
Warranty claims testing
0%
Not evidenced
Renter advocacy
0%
No supporting content found
Firsttime buyer voice
80%
Found on the site — documents a personal buying/selling journey
Cost calculators
70%
Confirmed on the site — offers affordability/payment/moving calculators
Neighborhood guides
0%
Not evidenced
Process walkthroughs
60%
Evidenced on the site — walks through transactions step by step (closing, inspection)
Market currency
70%
Present in content — market commentary current to recent conditions
Investment angle
90%
Found on the site — covers rental/investment property economics
Is brokerage lender
0%
Not evidenced
Lead capture shell
0%
No supporting content found

Publisher RE-03

This site provides real estate listings and information for a specific property in Monrovia, California.
Content publisherlang: enno strict ICP fit — signal profile shown
Local market analysis
0%
Not present
Mortgage education
80%
Present in content — explains financing: rates, points, pre-approval, loan types
Moving logistics
0%
Not evidenced
Warranty claims testing
0%
No supporting content found
Renter advocacy
0%
Not present
Firsttime buyer voice
0%
Not found on the site
Cost calculators
70%
Present in content — offers affordability/payment/moving calculators
Neighborhood guides
60%
Found on the site — publishes neighborhood or relocation guides
Process walkthroughs
0%
Not present
Market currency
0%
Not found on the site
Investment angle
0%
Not evidenced
Is brokerage lender
90%
Present in content — the site is itself a brokerage, lender or property manager
Lead capture shell
80%
Found on the site — thin pages built only to capture seller/buyer leads

Publisher RE-04

This site provides information about new residential apartments for sale in a specific area.
Content publisherlang: nlno strict ICP fit — signal profile shown
Local market analysis
80%
Confirmed on the site — analyzes specific local markets with pricing/inventory data
Mortgage education
70%
Detected — explains financing: rates, points, pre-approval, loan types
Moving logistics
0%
No supporting content found
Warranty claims testing
0%
Not present
Renter advocacy
0%
Not found on the site
Firsttime buyer voice
0%
Not evidenced
Cost calculators
0%
No supporting content found
Neighborhood guides
60%
Evidenced on the site — publishes neighborhood or relocation guides
Process walkthroughs
0%
Not found on the site
Market currency
50%
Found on the site — market commentary current to recent conditions
Investment angle
0%
No supporting content found
Is brokerage lender
90%
Detected — the site is itself a brokerage, lender or property manager
Lead capture shell
0%
Not found on the site

Publisher RE-05

This site provides details about a retail business complex for sale, including location and potential uses.
Content publisherlang: enno strict ICP fit — signal profile shown
Local market analysis
80%
Present in content — analyzes specific local markets with pricing/inventory data
Mortgage education
0%
No supporting content found
Moving logistics
0%
Not present
Warranty claims testing
0%
Not found on the site
Renter advocacy
0%
Not evidenced
Firsttime buyer voice
0%
No supporting content found
Cost calculators
0%
Not present
Neighborhood guides
60%
Confirmed on the site — publishes neighborhood or relocation guides
Process walkthroughs
0%
Not evidenced
Market currency
70%
Evidenced on the site — market commentary current to recent conditions
Investment angle
50%
Present in content — covers rental/investment property economics
Is brokerage lender
90%
Found on the site — the site is itself a brokerage, lender or property manager
Lead capture shell
0%
Not evidenced

Publisher RE-06

A site that lists various types of land for sale across different regions in Mexico.
Content publisherlang: esListing portals · 84%
Local market analysis
90%
Detected — analyzes specific local markets with pricing/inventory data
Mortgage education
0%
Not present
Moving logistics
0%
Not found on the site
Warranty claims testing
0%
Not evidenced
Renter advocacy
0%
No supporting content found
Firsttime buyer voice
0%
Not present
Cost calculators
0%
Not found on the site
Neighborhood guides
80%
Present in content — publishes neighborhood or relocation guides
Process walkthroughs
0%
No supporting content found
Market currency
70%
Confirmed on the site — market commentary current to recent conditions
Investment angle
90%
Detected — covers rental/investment property economics
Is brokerage lender
0%
Not evidenced
Lead capture shell
0%
No supporting content found

Publisher RE-07

This site provides listings and information related to real estate properties in Los Angeles.
Content publisherlang: enno strict ICP fit — signal profile shown
Local market analysis
90%
Found on the site — analyzes specific local markets with pricing/inventory data
Mortgage education
0%
Not found on the site
Moving logistics
0%
Not evidenced
Warranty claims testing
0%
No supporting content found
Renter advocacy
0%
Not present
Firsttime buyer voice
0%
Not found on the site
Cost calculators
0%
Not evidenced
Neighborhood guides
70%
Detected — publishes neighborhood or relocation guides
Process walkthroughs
0%
Not present
Market currency
0%
Not found on the site
Investment angle
80%
Found on the site — covers rental/investment property economics
Is brokerage lender
90%
Confirmed on the site — the site is itself a brokerage, lender or property manager
Lead capture shell
0%
Not present

Publisher RE-08

A resource for real estate listings and market insights in Jackson Hole, Wyoming.
Content publisherlang: enno strict ICP fit — signal profile shown
Local market analysis
90%
Evidenced on the site — analyzes specific local markets with pricing/inventory data
Mortgage education
0%
Not evidenced
Moving logistics
0%
No supporting content found
Warranty claims testing
0%
Not present
Renter advocacy
0%
Not found on the site
Firsttime buyer voice
0%
Not evidenced
Cost calculators
0%
No supporting content found
Neighborhood guides
80%
Found on the site — publishes neighborhood or relocation guides
Process walkthroughs
0%
Not found on the site
Market currency
90%
Detected — market commentary current to recent conditions
Investment angle
0%
No supporting content found
Is brokerage lender
70%
Present in content — the site is itself a brokerage, lender or property manager
Lead capture shell
0%
Not found on the site

Publisher RE-09

A site providing news and analysis on the real estate market in Russia and abroad.
Content publisherlang: runo strict ICP fit — signal profile shown
Local market analysis
80%
Confirmed on the site — analyzes specific local markets with pricing/inventory data
Mortgage education
70%
Detected — explains financing: rates, points, pre-approval, loan types
Moving logistics
0%
Not present
Warranty claims testing
0%
Not found on the site
Renter advocacy
0%
Not evidenced
Firsttime buyer voice
0%
No supporting content found
Cost calculators
0%
Not present
Neighborhood guides
0%
Not found on the site
Process walkthroughs
0%
Not evidenced
Market currency
90%
Found on the site — market commentary current to recent conditions
Investment angle
60%
Confirmed on the site — covers rental/investment property economics
Is brokerage lender
0%
Not found on the site
Lead capture shell
0%
Not evidenced

Publisher RE-10

A real estate platform offering listings and information about properties for sale and rent.
Content publisherlang: csno strict ICP fit — signal profile shown
Local market analysis
80%
Present in content — analyzes specific local markets with pricing/inventory data
Mortgage education
0%
Not present
Moving logistics
0%
Not found on the site
Warranty claims testing
0%
Not evidenced
Renter advocacy
0%
No supporting content found
Firsttime buyer voice
0%
Not present
Cost calculators
0%
Not found on the site
Neighborhood guides
70%
Confirmed on the site — publishes neighborhood or relocation guides
Process walkthroughs
0%
No supporting content found
Market currency
60%
Evidenced on the site — market commentary current to recent conditions
Investment angle
0%
Not found on the site
Is brokerage lender
90%
Found on the site — the site is itself a brokerage, lender or property manager
Lead capture shell
0%
No supporting content found

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