A full run over this vertical's 1,923,530-domain category delivers an estimated ~58,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against real estate's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Portals recruit local-market analysts whose neighborhood data pulls search traffic portals can't rank for themselves. Local specificity is the moat; national commentary is noise to them.
Lenders need education-first publishers: loan-type explainers and affordability calculators that catch buyers before pre-approval. Compliance teams check for rate-currency and no-guarantee language.
Moving services convert through logistics content — cost breakdowns, service comparisons from real moves, week-by-week checklists. The mover-booking moment sits inside that checklist.
Warranty brands are review-sensitive: they recruit publishers who test claims processes and read exclusions aloud. Fine-print honesty filters out the churn-and-complaint audience.
Rental platforms want renter-side publishers covering fees, leases and platform experiences with tenant-advocacy credibility — the trust position landlord-leaning content can't reach.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 500 qualified publisher domains at no cost, with a projection of the complete universe.
Request a Free Pilot