Sample report — Fitness

Fitness Affiliate Publishers

The fitness vertical spans 580,199 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (14 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

580,199
domains in this vertical
14
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Home gym equipment brands

Equipment brands ship heavy, high-return-cost products; they recruit reviewers whose long-term tests cover the failure modes — bearings, welds, warranty claims — and who talk to the home-gym budget reality.

Requires: equipment longterm · home gym focus
Prefers: workout video · transformation evidence · consistent publishing
Never: is equipment brand · peds promotion
Fitness apps

Training apps convert on believable adherence: writers who ran a full program block in the app and published the numbers. A four-week log with plateaus beats a feature tour.

Requires: app platform tests · program logs
Prefers: transformation evidence · consistent publishing
Never: is equipment brand · peds promotion
Activewear brands

Activewear brands screen for sweat-tested reviews — squat-proof checks, wash-cycle durability, fit in motion — from creators who train on camera. Catalog-photo posts don't move product.

Requires: apparel testing · workout video
Prefers: community engagement · consistent publishing
Never: is equipment brand
Nutrition & protein brands

Nutrition brands need protocol-literate publishers who talk dosing, timing and third-party testing without banned-substance adjacency — a strict disqualifier their compliance teams enforce.

Requires: nutrition protocols
Prefers: program logs · transformation evidence · form technique
Never: peds promotion · is equipment brand
Online coaching platforms

Coaching platforms recruit where trainees evaluate programming quality: reviewers who joined, got coached, and can critique check-in cadence and programming logic. Community around training keeps referrals compounding.

Requires: coaching content · community engagement
Prefers: program logs · form technique
Never: peds promotion

This industry's signal catalog

Every domain in the slice was evaluated on all 14 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Equipment longterm
Program logs
App platform tests
Apparel testing
Nutrition protocols
Coaching content
Form technique
Home gym focus
Transformation evidence
Workout video
Community engagement
Consistent publishing
Is equipment brand
Peds promotion
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher FIT-01

A platform offering online training programs and resources for fitness enthusiasts to train at home.
Content publisherlang: esOnline coaching platforms · 88%Nutrition & protein brands · 72%
Equipment longterm
0%
Not evidenced
Program logs
70%
Evidenced on the site — logs training programs with measurable results over time
App platform tests
0%
Not present
Apparel testing
0%
Not found on the site
Nutrition protocols
60%
Confirmed on the site — covers sports nutrition with practical protocols and dosing
Coaching content
80%
Detected — covers online coaching: programming quality, check-ins, pricing
Form technique
70%
Evidenced on the site — teaches exercise form and technique credibly
Home gym focus
90%
Present in content — specifically addresses training at home and space/budget constraints
Transformation evidence
60%
Found on the site — shows real progress evidence (numbers, photos, logs)
Workout video
90%
Confirmed on the site — publishes workout or review video content
Community engagement
80%
Detected — active comments, challenges or training community
Consistent publishing
90%
Evidenced on the site — publishing within recent months
Is equipment brand
0%
Not evidenced
Peds promotion
0%
No supporting content found

Publisher FIT-02

A website focused on diet and training advice, including community forums and articles.
Content publisherlang: plNutrition & protein brands · 74%Online coaching platforms · 64%
Equipment longterm
0%
Not present
Program logs
0%
Not found on the site
App platform tests
0%
Not evidenced
Apparel testing
0%
No supporting content found
Nutrition protocols
70%
Found on the site — covers sports nutrition with practical protocols and dosing
Coaching content
60%
Confirmed on the site — covers online coaching: programming quality, check-ins, pricing
Form technique
50%
Detected — teaches exercise form and technique credibly
Home gym focus
60%
Evidenced on the site — specifically addresses training at home and space/budget constraints
Transformation evidence
0%
Not present
Workout video
0%
Not found on the site
Community engagement
80%
Confirmed on the site — active comments, challenges or training community
Consistent publishing
90%
Detected — publishing within recent months
Is equipment brand
0%
Not present
Peds promotion
0%
Not found on the site

Publisher FIT-03

A community focused on fitness and dance with a gospel theme, offering various classes and nutritional guidance.
Content publisherlang: ptNutrition & protein brands · 74%Online coaching platforms · 60%
Equipment longterm
0%
Not evidenced
Program logs
0%
No supporting content found
App platform tests
0%
Not present
Apparel testing
0%
Not found on the site
Nutrition protocols
70%
Present in content — covers sports nutrition with practical protocols and dosing
Coaching content
60%
Found on the site — covers online coaching: programming quality, check-ins, pricing
Form technique
0%
Not present
Home gym focus
50%
Detected — specifically addresses training at home and space/budget constraints
Transformation evidence
60%
Evidenced on the site — shows real progress evidence (numbers, photos, logs)
Workout video
0%
No supporting content found
Community engagement
80%
Found on the site — active comments, challenges or training community
Consistent publishing
90%
Confirmed on the site — publishing within recent months
Is equipment brand
0%
Not evidenced
Peds promotion
0%
No supporting content found

Publisher FIT-04

This site offers gentle yoga and movement programs designed for individuals with various physical challenges.
Content publisherlang: enno strict ICP fit — signal profile shown
Equipment longterm
0%
Not present
Program logs
0%
Not found on the site
App platform tests
0%
Not evidenced
Apparel testing
0%
No supporting content found
Nutrition protocols
0%
Not present
Coaching content
0%
Not found on the site
Form technique
70%
Found on the site — teaches exercise form and technique credibly
Home gym focus
60%
Confirmed on the site — specifically addresses training at home and space/budget constraints
Transformation evidence
50%
Detected — shows real progress evidence (numbers, photos, logs)
Workout video
90%
Evidenced on the site — publishes workout or review video content
Community engagement
50%
Present in content — active comments, challenges or training community
Consistent publishing
80%
Found on the site — publishing within recent months
Is equipment brand
0%
Not present
Peds promotion
0%
Not found on the site

Publisher FIT-05

This site offers online coaching and nutrition consulting focused on strength training and personal development.
Content publisherlang: enNutrition & protein brands · 84%Online coaching platforms · 60%
Equipment longterm
0%
Not evidenced
Program logs
0%
No supporting content found
App platform tests
0%
Not present
Apparel testing
0%
Not found on the site
Nutrition protocols
80%
Detected — covers sports nutrition with practical protocols and dosing
Coaching content
90%
Evidenced on the site — covers online coaching: programming quality, check-ins, pricing
Form technique
0%
Not present
Home gym focus
0%
Not found on the site
Transformation evidence
70%
Confirmed on the site — shows real progress evidence (numbers, photos, logs)
Workout video
0%
No supporting content found
Community engagement
60%
Evidenced on the site — active comments, challenges or training community
Consistent publishing
90%
Present in content — publishing within recent months
Is equipment brand
0%
Not evidenced
Peds promotion
0%
No supporting content found

Publisher FIT-06

A fitness platform focused on strength training programs specifically designed for women.
Content publisherlang: enOnline coaching platforms · 64%
Equipment longterm
0%
Not present
Program logs
0%
Not found on the site
App platform tests
0%
Not evidenced
Apparel testing
0%
No supporting content found
Nutrition protocols
0%
Not present
Coaching content
80%
Detected — covers online coaching: programming quality, check-ins, pricing
Form technique
90%
Evidenced on the site — teaches exercise form and technique credibly
Home gym focus
70%
Present in content — specifically addresses training at home and space/budget constraints
Transformation evidence
0%
Not present
Workout video
0%
Not found on the site
Community engagement
60%
Detected — active comments, challenges or training community
Consistent publishing
80%
Evidenced on the site — publishing within recent months
Is equipment brand
0%
Not present
Peds promotion
0%
Not found on the site

Publisher FIT-07

A blog focused on fitness, health tips, and product reviews.
Content publisherlang: nlNutrition & protein brands · 74%
Equipment longterm
0%
Not evidenced
Program logs
0%
No supporting content found
App platform tests
0%
Not present
Apparel testing
0%
Not found on the site
Nutrition protocols
70%
Found on the site — covers sports nutrition with practical protocols and dosing
Coaching content
60%
Confirmed on the site — covers online coaching: programming quality, check-ins, pricing
Form technique
80%
Detected — teaches exercise form and technique credibly
Home gym focus
70%
Evidenced on the site — specifically addresses training at home and space/budget constraints
Transformation evidence
0%
Not evidenced
Workout video
0%
No supporting content found
Community engagement
0%
Not present
Consistent publishing
90%
Detected — publishing within recent months
Is equipment brand
0%
Not evidenced
Peds promotion
0%
No supporting content found

Publisher FIT-08

A resource providing fitness guidance and routines specifically designed for seniors.
Content publisherlang: enNutrition & protein brands · 74%
Equipment longterm
0%
Not present
Program logs
0%
Not found on the site
App platform tests
0%
Not evidenced
Apparel testing
0%
No supporting content found
Nutrition protocols
70%
Present in content — covers sports nutrition with practical protocols and dosing
Coaching content
0%
Not found on the site
Form technique
60%
Confirmed on the site — teaches exercise form and technique credibly
Home gym focus
80%
Detected — specifically addresses training at home and space/budget constraints
Transformation evidence
0%
Not present
Workout video
50%
Present in content — publishes workout or review video content
Community engagement
0%
Not evidenced
Consistent publishing
90%
Confirmed on the site — publishing within recent months
Is equipment brand
0%
Not present
Peds promotion
0%
Not found on the site

Publisher FIT-09

A site focused on fitness programs and nutrition, featuring participant results and training plans.
Content publisherlang: esNutrition & protein brands · 68%
Equipment longterm
0%
Not evidenced
Program logs
70%
Found on the site — logs training programs with measurable results over time
App platform tests
0%
Not present
Apparel testing
0%
Not found on the site
Nutrition protocols
60%
Evidenced on the site — covers sports nutrition with practical protocols and dosing
Coaching content
80%
Present in content — covers online coaching: programming quality, check-ins, pricing
Form technique
0%
Not present
Home gym focus
0%
Not found on the site
Transformation evidence
50%
Detected — shows real progress evidence (numbers, photos, logs)
Workout video
0%
No supporting content found
Community engagement
0%
Not present
Consistent publishing
90%
Found on the site — publishing within recent months
Is equipment brand
0%
Not evidenced
Peds promotion
0%
No supporting content found

Publisher FIT-10

A personal fitness blog documenting a body transformation journey through rucking and weightlifting.
Content publisherlang: enno strict ICP fit — signal profile shown
Equipment longterm
0%
Not present
Program logs
90%
Present in content — logs training programs with measurable results over time
App platform tests
0%
Not evidenced
Apparel testing
0%
No supporting content found
Nutrition protocols
0%
Not present
Coaching content
0%
Not found on the site
Form technique
0%
Not evidenced
Home gym focus
0%
No supporting content found
Transformation evidence
80%
Confirmed on the site — shows real progress evidence (numbers, photos, logs)
Workout video
0%
Not found on the site
Community engagement
70%
Evidenced on the site — active comments, challenges or training community
Consistent publishing
90%
Present in content — publishing within recent months
Is equipment brand
0%
Not present
Peds promotion
0%
Not found on the site

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