Sample report — Fitness

Fitness Affiliate Publishers

A full run over this vertical's 580,199-domain category delivers an estimated ~128,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against fitness's own signal catalog (14 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~128,000
qualifying publishers from a FULL run (estimate)
580,199
domains in the category
14
industry-specific signals
221
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Home gym equipment brands

Equipment brands ship heavy, high-return-cost products; they recruit reviewers whose long-term tests cover the failure modes — bearings, welds, warranty claims — and who talk to the home-gym budget reality.

Requires: equipment longterm · home gym focus
Prefers: workout video · transformation evidence · consistent publishing
Never: is equipment brand · peds promotion
Fitness apps

Training apps convert on believable adherence: writers who ran a full program block in the app and published the numbers. A four-week log with plateaus beats a feature tour.

Requires: app platform tests · program logs
Prefers: transformation evidence · consistent publishing
Never: is equipment brand · peds promotion
Activewear brands

Activewear brands screen for sweat-tested reviews — squat-proof checks, wash-cycle durability, fit in motion — from creators who train on camera. Catalog-photo posts don't move product.

Requires: apparel testing · workout video
Prefers: community engagement · consistent publishing
Never: is equipment brand
Nutrition & protein brands

Nutrition brands need protocol-literate publishers who talk dosing, timing and third-party testing without banned-substance adjacency — a strict disqualifier their compliance teams enforce.

Requires: nutrition protocols
Prefers: program logs · transformation evidence · form technique
Never: peds promotion · is equipment brand
Online coaching platforms

Coaching platforms recruit where trainees evaluate programming quality: reviewers who joined, got coached, and can critique check-in cadence and programming logic. Community around training keeps referrals compounding.

Requires: coaching content · community engagement
Prefers: program logs · form technique
Never: peds promotion

This industry's signal catalog

Every domain in the slice was evaluated on all 14 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Equipment longterm
Program logs
App platform tests
Apparel testing
Nutrition protocols
Coaching content
Form technique
Home gym focus
Transformation evidence
Workout video
Community engagement
Consistent publishing
Is equipment brand
Peds promotion
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher FIT-01

A platform offering online training programs and resources for fitness enthusiasts to train at home.
Content publisherlang: esOnline coaching platforms · 88%Nutrition & protein brands · 72%
Equipment longterm
0%
no
Program logs
70%
yes
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
60%
yes
Coaching content
80%
yes
Form technique
70%
yes
Home gym focus
90%
yes
Transformation evidence
60%
yes
Workout video
90%
yes
Community engagement
80%
yes
Consistent publishing
90%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-02

This site offers online coaching and nutrition consulting focused on strength training and personal development.
Content publisherlang: enNutrition & protein brands · 84%Online coaching platforms · 60%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
90%
yes
Form technique
0%
no
Home gym focus
0%
no
Transformation evidence
70%
yes
Workout video
0%
no
Community engagement
60%
yes
Consistent publishing
90%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-03

This site provides detailed information on bench press techniques, nutrition, and injury prevention.
Content publisherlang: enNutrition & protein brands · 84%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
0%
no
Form technique
90%
yes
Home gym focus
0%
no
Transformation evidence
0%
no
Workout video
0%
no
Community engagement
0%
no
Consistent publishing
90%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-04

The site provides reviews and information on weight loss supplements and their effectiveness based on scientific research.
Content publisherlang: enNutrition & protein brands · 84%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
0%
no
Form technique
0%
no
Home gym focus
0%
no
Transformation evidence
70%
yes
Workout video
0%
no
Community engagement
0%
no
Consistent publishing
90%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-05

A fitness coaching and content platform offering personalized training and nutrition programs.
Content publisherlang: enNutrition & protein brands · 80%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
90%
yes
Form technique
0%
no
Home gym focus
70%
yes
Transformation evidence
0%
no
Workout video
0%
no
Community engagement
0%
no
Consistent publishing
80%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-06

A local running club that offers training sessions and community support for runners of all abilities.
Content publisherlang: enOnline coaching platforms · 80%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
0%
no
Coaching content
80%
yes
Form technique
0%
no
Home gym focus
0%
no
Transformation evidence
60%
yes
Workout video
0%
no
Community engagement
90%
yes
Consistent publishing
90%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-07

A blog focused on fitness, nutrition, and training advice for individuals over 35.
Content publisherlang: ptNutrition & protein brands · 80%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
70%
yes
Form technique
0%
no
Home gym focus
0%
no
Transformation evidence
0%
no
Workout video
0%
no
Community engagement
0%
no
Consistent publishing
90%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-08

The site provides insights on nutrition and health-related topics.
Content publisherlang: enNutrition & protein brands · 80%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
0%
no
Form technique
0%
no
Home gym focus
0%
no
Transformation evidence
0%
no
Workout video
0%
no
Community engagement
0%
no
Consistent publishing
70%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-09

This site provides health and wellness information, particularly focused on fitness and nutrition for older adults.
Content publisherlang: enNutrition & protein brands · 80%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
0%
no
Form technique
0%
no
Home gym focus
0%
no
Transformation evidence
0%
no
Workout video
0%
no
Community engagement
0%
no
Consistent publishing
70%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

Publisher FIT-10

A site providing independent reviews and information on health, wellness, and nutrition products.
Content publisherlang: enNutrition & protein brands · 80%
Equipment longterm
0%
no
Program logs
0%
no
App platform tests
0%
no
Apparel testing
0%
no
Nutrition protocols
80%
yes
Coaching content
0%
no
Form technique
0%
no
Home gym focus
0%
no
Transformation evidence
0%
no
Workout video
0%
no
Community engagement
0%
no
Consistent publishing
70%
yes
Is equipment brand
0%
no
Peds promotion
0%
no

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