Sample report — Outdoor & Adventure

Outdoor & Adventure Affiliate Publishers

A full run over this vertical's 2,564,489-domain category delivers an estimated ~138,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against outdoor & adventure's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~138,000
qualifying publishers from a FULL run (estimate)
2,564,489
domains in the category
13
industry-specific signals
54
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Outdoor gear retailers

Gear retailers vet for trail miles: reviews naming conditions, distances and failure points, then revisited a season later. The armchair reviewer with stock photos is their known plague.

Requires: field testing · durability updates · outdoor person voice
Prefers: gear lists · adventure media · seasonal cadence
Never: is gear retailer · armchair content
Bike brands

Bike brands recruit riders who log builds and component wear across real mileage. Route content with honest mechanical notes reaches buyers mid-upgrade-decision.

Requires: ride logs · outdoor person voice
Prefers: field testing · adventure media · regional expertise
Never: is gear retailer · armchair content
Camping equipment brands

Camping brands want reusable trip logistics — sites, permits, packing lists — wrapped around gear used in the field. The audience planning their own version of the trip is the conversion moment.

Requires: trip reports · gear lists
Prefers: adventure media · field testing · seasonal cadence
Never: is gear retailer
Fishing & hunting suppliers

Fish-and-hunt suppliers screen for technique teachers with regional water/land knowledge — instruction that proves time in the field. Regulatory awareness in content is a plus their compliance likes.

Requires: technique instruction · regional expertise
Prefers: field testing · seasonal cadence · adventure media
Never: is gear retailer · armchair content
Winter sports brands

Winter brands sell against a weather window: partners want conditions-planning publishers whose season coverage catches buyers pre-trip, plus gear tested in named snowpacks and temperatures.

Requires: conditions planning · field testing
Prefers: trip reports · regional expertise · seasonal cadence
Never: is gear retailer · armchair content

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Field testing
Ride logs
Trip reports
Technique instruction
Conditions planning
Gear lists
Durability updates
Outdoor person voice
Regional expertise
Adventure media
Seasonal cadence
Is gear retailer
Armchair content
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher OS-01

A personal account of a long-distance cycling journey across multiple countries, detailing experiences and challenges faced along the way.
Content publisherlang: enBike brands · 92%Winter sports brands · 82%
Field testing
90%
yes
Ride logs
80%
yes
Trip reports
90%
yes
Technique instruction
0%
no
Conditions planning
70%
yes
Gear lists
0%
no
Durability updates
0%
no
Outdoor person voice
90%
yes
Regional expertise
80%
yes
Adventure media
80%
yes
Seasonal cadence
70%
yes
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-02

A website focused on paragliding, providing technical articles, safety instructions, and weather analysis for pilots.
Content publisherlang: frWinter sports brands · 92%Fishing & hunting suppliers · 78%
Field testing
80%
yes
Ride logs
0%
no
Trip reports
70%
yes
Technique instruction
90%
yes
Conditions planning
80%
yes
Gear lists
0%
no
Durability updates
0%
no
Outdoor person voice
90%
yes
Regional expertise
70%
yes
Adventure media
0%
no
Seasonal cadence
80%
yes
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-03

A site documenting personal sailing experiences, techniques, and maintenance of a cruising yacht.
Content publisherlang: enFishing & hunting suppliers · 88%Outdoor gear retailers · 83%Camping equipment brands · 78%
Field testing
80%
yes
Ride logs
0%
no
Trip reports
90%
yes
Technique instruction
85%
yes
Conditions planning
0%
no
Gear lists
70%
yes
Durability updates
75%
yes
Outdoor person voice
90%
yes
Regional expertise
80%
yes
Adventure media
70%
yes
Seasonal cadence
0%
no
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-04

A blog documenting personal outdoor adventures and travel experiences across various regions.
Content publisherlang: enBike brands · 84%
Field testing
0%
no
Ride logs
80%
yes
Trip reports
70%
yes
Technique instruction
0%
no
Conditions planning
0%
no
Gear lists
0%
no
Durability updates
0%
no
Outdoor person voice
90%
yes
Regional expertise
70%
yes
Adventure media
0%
no
Seasonal cadence
60%
yes
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-05

A community-focused site promoting mountain biking and trail development in a specific region.
Content publisherlang: deFishing & hunting suppliers · 78%
Field testing
0%
no
Ride logs
0%
no
Trip reports
0%
no
Technique instruction
70%
yes
Conditions planning
0%
no
Gear lists
0%
no
Durability updates
0%
no
Outdoor person voice
60%
yes
Regional expertise
80%
yes
Adventure media
50%
yes
Seasonal cadence
70%
yes
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-06

A resource for trekking adventures in Europe, offering guides, tips, and seasonal recommendations.
Content publisherlang: heCamping equipment brands · 74%Fishing & hunting suppliers · 74%
Field testing
0%
no
Ride logs
0%
no
Trip reports
80%
yes
Technique instruction
70%
yes
Conditions planning
60%
yes
Gear lists
70%
yes
Durability updates
0%
no
Outdoor person voice
0%
no
Regional expertise
80%
yes
Adventure media
0%
no
Seasonal cadence
90%
yes
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-07

A fishing website providing information and resources for anglers in the Netherlands and Belgium.
Content publisherlang: nlFishing & hunting suppliers · 74%
Field testing
0%
no
Ride logs
0%
no
Trip reports
0%
no
Technique instruction
70%
yes
Conditions planning
60%
yes
Gear lists
0%
no
Durability updates
0%
no
Outdoor person voice
0%
no
Regional expertise
80%
yes
Adventure media
0%
no
Seasonal cadence
50%
yes
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-08

A community organization focused on paddle sports, offering instruction and events for paddlers of all skill levels.
Content publisherlang: enFishing & hunting suppliers · 74%
Field testing
0%
no
Ride logs
0%
no
Trip reports
0%
no
Technique instruction
70%
yes
Conditions planning
0%
no
Gear lists
0%
no
Durability updates
0%
no
Outdoor person voice
60%
yes
Regional expertise
80%
yes
Adventure media
0%
no
Seasonal cadence
50%
yes
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-09

This site features a rally team sharing their experiences and adventures in motorsport across various UK locations.
Content publisherlang: enBike brands · 74%
Field testing
0%
no
Ride logs
70%
yes
Trip reports
0%
no
Technique instruction
0%
no
Conditions planning
0%
no
Gear lists
0%
no
Durability updates
0%
no
Outdoor person voice
80%
yes
Regional expertise
60%
yes
Adventure media
0%
no
Seasonal cadence
0%
no
Is gear retailer
0%
no
Armchair content
0%
no

Publisher OS-10

A community-focused site dedicated to tench fishing, offering resources, events, and member insights.
Content publisherlang: enCamping equipment brands · 64%
Field testing
0%
no
Ride logs
0%
no
Trip reports
70%
yes
Technique instruction
80%
yes
Conditions planning
0%
no
Gear lists
60%
yes
Durability updates
0%
no
Outdoor person voice
50%
yes
Regional expertise
0%
no
Adventure media
0%
no
Seasonal cadence
60%
yes
Is gear retailer
0%
no
Armchair content
0%
no

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