Sample report — Outdoor & Adventure

Outdoor & Adventure Affiliate Publishers

The outdoor & adventure vertical spans 2,564,489 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

2,564,489
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
Request a Free Pilot
A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Outdoor gear retailers

Gear retailers vet for trail miles: reviews naming conditions, distances and failure points, then revisited a season later. The armchair reviewer with stock photos is their known plague.

Requires: field testing · durability updates · outdoor person voice
Prefers: gear lists · adventure media · seasonal cadence
Never: is gear retailer · armchair content
Bike brands

Bike brands recruit riders who log builds and component wear across real mileage. Route content with honest mechanical notes reaches buyers mid-upgrade-decision.

Requires: ride logs · outdoor person voice
Prefers: field testing · adventure media · regional expertise
Never: is gear retailer · armchair content
Camping equipment brands

Camping brands want reusable trip logistics — sites, permits, packing lists — wrapped around gear used in the field. The audience planning their own version of the trip is the conversion moment.

Requires: trip reports · gear lists
Prefers: adventure media · field testing · seasonal cadence
Never: is gear retailer
Fishing & hunting suppliers

Fish-and-hunt suppliers screen for technique teachers with regional water/land knowledge — instruction that proves time in the field. Regulatory awareness in content is a plus their compliance likes.

Requires: technique instruction · regional expertise
Prefers: field testing · seasonal cadence · adventure media
Never: is gear retailer · armchair content
Winter sports brands

Winter brands sell against a weather window: partners want conditions-planning publishers whose season coverage catches buyers pre-trip, plus gear tested in named snowpacks and temperatures.

Requires: conditions planning · field testing
Prefers: trip reports · regional expertise · seasonal cadence
Never: is gear retailer · armchair content

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Field testing
Ride logs
Trip reports
Technique instruction
Conditions planning
Gear lists
Durability updates
Outdoor person voice
Regional expertise
Adventure media
Seasonal cadence
Is gear retailer
Armchair content
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher OS-01

A personal account of a long-distance cycling journey across multiple countries, detailing experiences and challenges faced along the way.
Content publisherlang: enBike brands · 92%Winter sports brands · 82%
Field testing
90%
Detected — tests gear on real trips with conditions and mileage described
Ride logs
80%
Evidenced on the site — documents rides/builds with routes and component experience
Trip reports
90%
Present in content — publishes trip reports with logistics readers can reuse
Technique instruction
0%
Not found on the site
Conditions planning
70%
Confirmed on the site — covers conditions/seasons planning (snow, water, weather windows)
Gear lists
0%
No supporting content found
Durability updates
0%
Not present
Outdoor person voice
90%
Present in content — an identifiable person who verifiably gets outside
Regional expertise
80%
Found on the site — deep coverage of specific regions/trails/waters
Adventure media
80%
Confirmed on the site — original photos/video from the field
Seasonal cadence
70%
Detected — publishing aligned with current seasons
Is gear retailer
0%
Not found on the site
Armchair content
0%
Not evidenced

Publisher OS-02

A site documenting personal sailing experiences, techniques, and maintenance of a cruising yacht.
Content publisherlang: enFishing & hunting suppliers · 88%Outdoor gear retailers · 83%Camping equipment brands · 78%
Field testing
80%
Found on the site — tests gear on real trips with conditions and mileage described
Ride logs
0%
Not present
Trip reports
90%
Detected — publishes trip reports with logistics readers can reuse
Technique instruction
85%
Evidenced on the site — teaches outdoor techniques (casting, shooting, skinning, navigation)
Conditions planning
0%
No supporting content found
Gear lists
70%
Found on the site — publishes gear lists/loadouts for specific trip types
Durability updates
75%
Confirmed on the site — revisits gear after seasons of use
Outdoor person voice
90%
Detected — an identifiable person who verifiably gets outside
Regional expertise
80%
Evidenced on the site — deep coverage of specific regions/trails/waters
Adventure media
70%
Present in content — original photos/video from the field
Seasonal cadence
0%
Not found on the site
Is gear retailer
0%
Not evidenced
Armchair content
0%
No supporting content found

Publisher OS-03

A website focused on paragliding, providing technical articles, safety instructions, and weather analysis for pilots.
Content publisherlang: frWinter sports brands · 92%Fishing & hunting suppliers · 78%
Field testing
80%
Evidenced on the site — tests gear on real trips with conditions and mileage described
Ride logs
0%
Not found on the site
Trip reports
70%
Found on the site — publishes trip reports with logistics readers can reuse
Technique instruction
90%
Confirmed on the site — teaches outdoor techniques (casting, shooting, skinning, navigation)
Conditions planning
80%
Detected — covers conditions/seasons planning (snow, water, weather windows)
Gear lists
0%
Not found on the site
Durability updates
0%
Not evidenced
Outdoor person voice
90%
Found on the site — an identifiable person who verifiably gets outside
Regional expertise
70%
Confirmed on the site — deep coverage of specific regions/trails/waters
Adventure media
0%
Not found on the site
Seasonal cadence
80%
Evidenced on the site — publishing aligned with current seasons
Is gear retailer
0%
No supporting content found
Armchair content
0%
Not present

Publisher OS-04

A resource for trekking adventures in Europe, offering guides, tips, and seasonal recommendations.
Content publisherlang: heCamping equipment brands · 74%Fishing & hunting suppliers · 74%
Field testing
0%
Not found on the site
Ride logs
0%
Not evidenced
Trip reports
80%
Evidenced on the site — publishes trip reports with logistics readers can reuse
Technique instruction
70%
Present in content — teaches outdoor techniques (casting, shooting, skinning, navigation)
Conditions planning
60%
Found on the site — covers conditions/seasons planning (snow, water, weather windows)
Gear lists
70%
Confirmed on the site — publishes gear lists/loadouts for specific trip types
Durability updates
0%
No supporting content found
Outdoor person voice
0%
Not present
Regional expertise
80%
Present in content — deep coverage of specific regions/trails/waters
Adventure media
0%
Not evidenced
Seasonal cadence
90%
Confirmed on the site — publishing aligned with current seasons
Is gear retailer
0%
Not present
Armchair content
0%
Not found on the site

Publisher OS-05

A personal blog documenting paragliding adventures and experiences in the West Country.
Content publisherlang: enno strict ICP fit — signal profile shown
Field testing
80%
Present in content — tests gear on real trips with conditions and mileage described
Ride logs
0%
No supporting content found
Trip reports
70%
Confirmed on the site — publishes trip reports with logistics readers can reuse
Technique instruction
0%
Not found on the site
Conditions planning
0%
Not evidenced
Gear lists
0%
No supporting content found
Durability updates
0%
Not present
Outdoor person voice
90%
Confirmed on the site — an identifiable person who verifiably gets outside
Regional expertise
80%
Detected — deep coverage of specific regions/trails/waters
Adventure media
70%
Evidenced on the site — original photos/video from the field
Seasonal cadence
60%
Present in content — publishing aligned with current seasons
Is gear retailer
0%
Not found on the site
Armchair content
0%
Not evidenced

Publisher OS-06

A blog documenting personal outdoor adventures and travel experiences across various regions.
Content publisherlang: enBike brands · 84%
Field testing
0%
No supporting content found
Ride logs
80%
Evidenced on the site — documents rides/builds with routes and component experience
Trip reports
70%
Present in content — publishes trip reports with logistics readers can reuse
Technique instruction
0%
Not evidenced
Conditions planning
0%
No supporting content found
Gear lists
0%
Not present
Durability updates
0%
Not found on the site
Outdoor person voice
90%
Present in content — an identifiable person who verifiably gets outside
Regional expertise
70%
Found on the site — deep coverage of specific regions/trails/waters
Adventure media
0%
Not present
Seasonal cadence
60%
Detected — publishing aligned with current seasons
Is gear retailer
0%
Not evidenced
Armchair content
0%
No supporting content found

Publisher OS-07

A lifestyle media platform focused on sharing information about surfing and snowboarding activities in Japan.
Content publisherlang: jano strict ICP fit — signal profile shown
Field testing
0%
Not present
Ride logs
0%
Not found on the site
Trip reports
70%
Detected — publishes trip reports with logistics readers can reuse
Technique instruction
0%
No supporting content found
Conditions planning
0%
Not present
Gear lists
60%
Found on the site — publishes gear lists/loadouts for specific trip types
Durability updates
0%
Not evidenced
Outdoor person voice
0%
No supporting content found
Regional expertise
80%
Evidenced on the site — deep coverage of specific regions/trails/waters
Adventure media
0%
Not found on the site
Seasonal cadence
50%
Found on the site — publishing aligned with current seasons
Is gear retailer
90%
Confirmed on the site — the site is itself a gear retailer or brand
Armchair content
0%
Not present

Publisher OS-08

A community-focused site promoting mountain biking and trail development in a specific region.
Content publisherlang: deFishing & hunting suppliers · 78%
Field testing
0%
Not found on the site
Ride logs
0%
Not evidenced
Trip reports
0%
No supporting content found
Technique instruction
70%
Confirmed on the site — teaches outdoor techniques (casting, shooting, skinning, navigation)
Conditions planning
0%
Not found on the site
Gear lists
0%
Not evidenced
Durability updates
0%
No supporting content found
Outdoor person voice
60%
Found on the site — an identifiable person who verifiably gets outside
Regional expertise
80%
Confirmed on the site — deep coverage of specific regions/trails/waters
Adventure media
50%
Detected — original photos/video from the field
Seasonal cadence
70%
Evidenced on the site — publishing aligned with current seasons
Is gear retailer
0%
Not present
Armchair content
0%
Not found on the site

Publisher OS-09

A community-focused site dedicated to tench fishing, offering resources, events, and member insights.
Content publisherlang: enCamping equipment brands · 64%
Field testing
0%
Not evidenced
Ride logs
0%
No supporting content found
Trip reports
70%
Evidenced on the site — publishes trip reports with logistics readers can reuse
Technique instruction
80%
Present in content — teaches outdoor techniques (casting, shooting, skinning, navigation)
Conditions planning
0%
Not evidenced
Gear lists
60%
Confirmed on the site — publishes gear lists/loadouts for specific trip types
Durability updates
0%
Not present
Outdoor person voice
50%
Evidenced on the site — an identifiable person who verifiably gets outside
Regional expertise
0%
Not evidenced
Adventure media
0%
No supporting content found
Seasonal cadence
60%
Confirmed on the site — publishing aligned with current seasons
Is gear retailer
0%
Not found on the site
Armchair content
0%
Not evidenced

Publisher OS-10

A motorcycle club that organizes rides and fosters community among motorcycle enthusiasts.
Content publisherlang: deno strict ICP fit — signal profile shown
Field testing
0%
No supporting content found
Ride logs
0%
Not present
Trip reports
60%
Confirmed on the site — publishes trip reports with logistics readers can reuse
Technique instruction
0%
Not evidenced
Conditions planning
0%
No supporting content found
Gear lists
0%
Not present
Durability updates
0%
Not found on the site
Outdoor person voice
50%
Confirmed on the site — an identifiable person who verifiably gets outside
Regional expertise
50%
Detected — deep coverage of specific regions/trails/waters
Adventure media
40%
Evidenced on the site — original photos/video from the field
Seasonal cadence
50%
Present in content — publishing aligned with current seasons
Is gear retailer
0%
Not evidenced
Armchair content
0%
No supporting content found

Want this for your ICP — with the domains?

The free pilot runs your own partner definition over the full vertical and delivers the first 10 qualified publishers at no cost, with a projection of the complete universe.

Request a Free Pilot