An estimated ~2,100,000 domains sit in the real-estate category of our 120M+ classification database — home-buying blogs, mortgage and refinance guides, landlord and rental sites, relocation resources, interior and reno creators, and real-estate investing communities. We screen each against your advertiser ICP and return the publishers worth recruiting, deduplicated to one row per site. That figure is an estimate for framing; your pilot returns the measured count.
Real-estate advertisers each chase a reader at a different point of a high-value decision: a first-time buyer, a refinancer, a landlord, an investor. Each ICP is a precise set of required, preferred and disqualifying signals a full run is screened against.
Lenders recruit publishers whose readers are actively financing a home: rate explainers, first-time-buyer guides and refinance-timing content. They screen for genuine mortgage education and a decision-stage audience, not property listings.
Listing and instant-offer platforms want publishers who catch readers choosing where and how to buy or sell: neighborhood guides, market-trend posts and "sell your home" walkthroughs. Local depth and buyer intent are the tells.
Property-management and rental tools recruit publishers read by landlords and small investors: tenant-screening advice, lease guides and rental-income breakdowns. They screen for an owner-side audience, not renters.
REIT and fractional-investing platforms want creators embedded in the investing community: cash-flow analyses, BRRRR and REIT breakdowns, and portfolio updates. Analytical depth and engaged followers convert their audience.
On top of the shared 20-signal vocabulary, this vertical is read against fields built for how property content behaves. Every field is extracted from what the site publishes and shipped with its own confidence score.
Need a field that isn't here — "commercial real estate only", "targets a single metro"? Custom signals are defined per engagement and calibrated on your reviewed sample.
The funnel below is illustrative, shaped like the shrinkage a real run shows: a large category narrows to genuine publishers, then to the subset that clears one advertiser's ICP. Every number here is an estimate for shape — your pilot replaces them with measured counts.
Case-study basis for the method: a large-scale production run on our own classification platform had 30M source domains narrowed to 1.73M travel-related, 1.2M ICP-screened, at ~96% precision on their sample review. Real-estate figures above are estimates, not measured.
Networks show you only the property publishers who already enrolled. The independent mortgage bloggers, local market writers and investing creators your competitors haven't signed never surface there.
| Full-web discovery | Affiliate marketplace / network | |
|---|---|---|
| Coverage | Every real-estate domain in a 120M+ classification, incl. the independent long tail | Only publishers already enrolled in that network |
| Selection basis | Your ICP as required / preferred / disqualifying signals per site | Self-declared categories and network tags |
| Local reach | Market / neighborhood focus is a screened field, so metro-level publishers surface | Local independents rarely enroll in national networks |
| Competitive edge | Reach niche property creators no one has recruited yet | The same shortlist every advertiser already sees |
| Deliverable | Deduplicated CSV, one row per canonical domain, every signal scored | In-platform list you cannot export or enrich freely |
The output is a deduplicated CSV, one row per canonical domain, importable into any partner CRM. Every publisher arrives with the same structured profile — not a bare URL you still have to research.
Canonical domain, site name, detected language and geo focus, after mirrors and country variants collapse to a single row.
Fit result and fit score, computed from your required, preferred and disqualifying signals — not guessed from a keyword match.
Every property field — mortgage content, investing analysis, local focus — carries its own confidence score, so you can slice by certainty.
Affiliate-link and display-ad signals, newsletter and social presence, plus reproducible traffic proxies — never invented visitor counts.
We configure the full run for your advertiser ICP and deliver the first 20 qualified real-estate and property publishers free, with a projection of the complete vertical. No cost, no obligation.
Request a Free Pilot See the Real Estate sample report