Insurance affiliate offers reward publishers who genuinely help readers choose coverage — comparison sites, coverage-guide writers, and niche advisors across auto, home, health, life, pet, and travel lines. Those independent voices are buried under quote-farm portals in every directory. We read the whole insurance category from a 120M+ classified-domain universe and screen each site against your partner ICP.
Hand-defined advertiser ICPs, showcase publisher profiles, and the full signal transcript with confidence scores — exactly the format your recruitment list arrives in.
Insurance search results are ruled by a small number of quote-aggregator portals, so the visible top of the category is saturated and expensive. Extrapolated across the full 120M+ universe, we estimate a large underlayer of independent comparison and coverage-guide publishers spanning every insurance line — the placements advertisers can still win.
Auto dominates the visible results, but home, health, life, pet, renters, and travel insurance each have their own publisher long tail. We read every line and tag which a site actually covers.
The publishers advertisers want explain coverage and help readers decide. The quote-farm disqualifier removes sites that exist only to sell a lead the moment a visitor lands.
Insurance is tightly regulated across markets. We surface disclosure presence, licensing mentions, and genuine authorship so your compliance team can vet before approval.
An ICP is written as required, preferred, and disqualifying signals — never a vague description. Below are three profiles typical of this vertical's advertisers.
Wants publishers whose coverage comparisons and buying guides reach consumers shopping policies, with real explanation of terms rather than a bare quote widget.
Recruits educators who explain plans, eligibility, and trade-offs to readers making high-stakes coverage decisions, with authorship and compliant claims.
Converts on specialist publishers whose niche coverage content reaches a defined audience — pet owners, travelers, renters — with genuine, current advice.
Every insurance domain is read against this catalog, each signal shipped with its own confidence score. Your ICP is a selection from this list — required, preferred, or disqualifying.
An illustrative full run for an insurance ICP. The category and screened counts are estimates extrapolated from reference runs; your pilot returns the exact figures for your ICP.
Insurance networks re-sell the same quote-aggregator portals to every advertiser. Full-web discovery reads the entire category and surfaces the independent publishers your competitors never see.
Canonical domain, site name, detected language, and geo focus — one row per publisher after mirrors and country variants are deduplicated to a single canonical entry.
Fit result and score computed from your required, preferred, and disqualifying signals — with a confidence score on every extracted field so you can sort by certainty.
Covered insurance lines, disclosure and licensing presence, content freshness, and traffic proxies — so outreach starts with the highest-fit, line-matched publishers first.
In a large-scale production run on our own classification platform, the pipeline processed an entire vertical from raw domains to a screened publisher universe. The client reviewed a sample of the output against their own judgment — the identical method runs on insurance.
The free pilot configures the full pipeline for your insurance ICP and delivers the first 20 qualified publishers — plus a projection of the complete run. No cost, no obligation.
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