Sample report — Insurance

Insurance Affiliate Publishers

The insurance vertical spans 475,345 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

475,345
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Auto insurers

Auto insurance buys on price context: partners want state-specific premium content and quote-comparison guidance that pre-qualifies shoppers. National generic content converts poorly against localized detail.

Requires: auto content · state specific · quote guidance
Prefers: fresh rates · coverage calculators
Never: is carrier or agent · leadgen shell
Life insurers

Life insurance is a considered purchase with a long research phase. Partners recruit plain-language educators who handle term-vs-whole and coverage-needs questions patiently — trust-building content, not urgency content.

Requires: life content · plain language
Prefers: coverage calculators · quote guidance
Never: is carrier or agent · leadgen shell
Health plan providers

Health plan partners need publishers fluent in enrollment mechanics — windows, networks, deductibles — with information current for this plan year. Out-of-date enrollment content is actively harmful to them.

Requires: health plan content · fresh rates · plain language
Prefers: state specific · quote guidance
Never: is carrier or agent
Pet insurers

Pet insurance converts through story: an owner recounting the vet bill that made coverage real. Partners screen for authentic pet-owner voices with claims experiences, not actuarial content.

Requires: pet owner voice · claims experience
Prefers: quote guidance · plain language
Never: is carrier or agent · leadgen shell
Home & renters insurers

Home insurers vet for coverage-gap and bundling content aimed at homeowners at decision moments — buying, renewing, filing. Claims-process walkthroughs signal a publisher whose audience actually holds policies.

Requires: home renter content · claims experience
Prefers: coverage calculators · state specific · plain language
Never: is carrier or agent · leadgen shell

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Auto content
Life content
Health plan content
Pet owner voice
Home renter content
Quote guidance
Claims experience
Coverage calculators
Plain language
State specific
Fresh rates
Is carrier or agent
Leadgen shell
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher INS-01

A platform that provides insurance comparison tools and calculators for various types of insurance.
Content publisherlang: enLife insurers · 88%Health plan providers · 88%Auto insurers · 78%
Auto content
90%
Detected — covers car insurance: premiums by state/driver profile, coverage types, claims
Life content
80%
Evidenced on the site — covers life insurance: term vs whole, coverage-needs, beneficiaries
Health plan content
80%
Present in content — covers health plans: networks, deductibles, enrollment periods
Pet owner voice
0%
Not found on the site
Home renter content
90%
Confirmed on the site — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
90%
Detected — guides readers through getting or comparing quotes
Claims experience
0%
Not present
Coverage calculators
90%
Present in content — offers coverage-needs calculators or premium estimators
Plain language
80%
Found on the site — translates policy jargon into plain everyday language
State specific
70%
Confirmed on the site — provides state-by-state or region-specific insurance detail
Fresh rates
90%
Detected — premium or plan information visibly current
Is carrier or agent
0%
Not found on the site
Leadgen shell
0%
Not evidenced

Publisher INS-02

This site provides information and comparisons on various types of insurance, including auto, pet, and renters insurance.
Content publisherlang: enPet insurers · 78%Home & renters insurers · 78%Auto insurers · 64%
Auto content
90%
Found on the site — covers car insurance: premiums by state/driver profile, coverage types, claims
Life content
0%
Not present
Health plan content
0%
Not found on the site
Pet owner voice
80%
Evidenced on the site — written from a pet owner's perspective with real pet-care experience
Home renter content
70%
Present in content — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
80%
Found on the site — guides readers through getting or comparing quotes
Claims experience
70%
Confirmed on the site — describes actual claims experiences or claim-process walkthroughs
Coverage calculators
0%
Not evidenced
Plain language
60%
Evidenced on the site — translates policy jargon into plain everyday language
State specific
60%
Present in content — provides state-by-state or region-specific insurance detail
Fresh rates
90%
Found on the site — premium or plan information visibly current
Is carrier or agent
0%
Not evidenced
Leadgen shell
0%
No supporting content found

Publisher INS-03

A website providing information and comparisons for various types of insurance coverage.
Content publisherlang: enLife insurers · 74%Health plan providers · 74%
Auto content
80%
Evidenced on the site — covers car insurance: premiums by state/driver profile, coverage types, claims
Life content
80%
Present in content — covers life insurance: term vs whole, coverage-needs, beneficiaries
Health plan content
80%
Found on the site — covers health plans: networks, deductibles, enrollment periods
Pet owner voice
0%
No supporting content found
Home renter content
80%
Detected — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
90%
Evidenced on the site — guides readers through getting or comparing quotes
Claims experience
0%
Not evidenced
Coverage calculators
0%
No supporting content found
Plain language
70%
Confirmed on the site — translates policy jargon into plain everyday language
State specific
0%
Not found on the site
Fresh rates
70%
Evidenced on the site — premium or plan information visibly current
Is carrier or agent
0%
No supporting content found
Leadgen shell
0%
Not present

Publisher INS-04

A site providing comprehensive information on various types of insurance, including auto, life, health, and home insurance.
Content publisherlang: frLife insurers · 84%Home & renters insurers · 64%
Auto content
90%
Confirmed on the site — covers car insurance: premiums by state/driver profile, coverage types, claims
Life content
90%
Detected — covers life insurance: term vs whole, coverage-needs, beneficiaries
Health plan content
80%
Evidenced on the site — covers health plans: networks, deductibles, enrollment periods
Pet owner voice
0%
Not present
Home renter content
80%
Found on the site — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
70%
Confirmed on the site — guides readers through getting or comparing quotes
Claims experience
60%
Detected — describes actual claims experiences or claim-process walkthroughs
Coverage calculators
0%
Not present
Plain language
80%
Present in content — translates policy jargon into plain everyday language
State specific
0%
Not evidenced
Fresh rates
0%
No supporting content found
Is carrier or agent
0%
Not present
Leadgen shell
0%
Not found on the site

Publisher INS-05

A comparison portal for various types of insurance in Switzerland.
Content publisherlang: deLife insurers · 88%Health plan providers · 64%
Auto content
0%
Not evidenced
Life content
80%
Found on the site — covers life insurance: term vs whole, coverage-needs, beneficiaries
Health plan content
90%
Confirmed on the site — covers health plans: networks, deductibles, enrollment periods
Pet owner voice
0%
Not found on the site
Home renter content
70%
Evidenced on the site — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
80%
Present in content — guides readers through getting or comparing quotes
Claims experience
0%
Not present
Coverage calculators
70%
Confirmed on the site — offers coverage-needs calculators or premium estimators
Plain language
80%
Detected — translates policy jargon into plain everyday language
State specific
0%
No supporting content found
Fresh rates
60%
Present in content — premium or plan information visibly current
Is carrier or agent
0%
Not found on the site
Leadgen shell
0%
Not evidenced

Publisher INS-06

A platform that compares various types of insurance and offers tools for users to find suitable policies.
Content publisherlang: deLife insurers · 68%Health plan providers · 64%
Auto content
0%
No supporting content found
Life content
70%
Evidenced on the site — covers life insurance: term vs whole, coverage-needs, beneficiaries
Health plan content
70%
Present in content — covers health plans: networks, deductibles, enrollment periods
Pet owner voice
0%
Not evidenced
Home renter content
70%
Confirmed on the site — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
80%
Detected — guides readers through getting or comparing quotes
Claims experience
0%
Not found on the site
Coverage calculators
90%
Present in content — offers coverage-needs calculators or premium estimators
Plain language
60%
Found on the site — translates policy jargon into plain everyday language
State specific
0%
Not present
Fresh rates
80%
Detected — premium or plan information visibly current
Is carrier or agent
0%
Not evidenced
Leadgen shell
0%
No supporting content found

Publisher INS-07

A site that compares various insurance options and provides guidance on choosing the right coverage.
Content publisherlang: frLife insurers · 64%Health plan providers · 54%
Auto content
70%
Found on the site — covers car insurance: premiums by state/driver profile, coverage types, claims
Life content
60%
Confirmed on the site — covers life insurance: term vs whole, coverage-needs, beneficiaries
Health plan content
50%
Detected — covers health plans: networks, deductibles, enrollment periods
Pet owner voice
0%
No supporting content found
Home renter content
60%
Present in content — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
80%
Found on the site — guides readers through getting or comparing quotes
Claims experience
0%
Not evidenced
Coverage calculators
0%
No supporting content found
Plain language
70%
Evidenced on the site — translates policy jargon into plain everyday language
State specific
0%
Not found on the site
Fresh rates
70%
Found on the site — premium or plan information visibly current
Is carrier or agent
0%
No supporting content found
Leadgen shell
0%
Not present

Publisher INS-08

This site provides information and comparison tools for truck insurance options.
Content publisherlang: deno strict ICP fit — signal profile shown
Auto content
90%
Evidenced on the site — covers car insurance: premiums by state/driver profile, coverage types, claims
Life content
0%
Not evidenced
Health plan content
0%
No supporting content found
Pet owner voice
0%
Not present
Home renter content
0%
Not found on the site
Quote guidance
80%
Evidenced on the site — guides readers through getting or comparing quotes
Claims experience
70%
Present in content — describes actual claims experiences or claim-process walkthroughs
Coverage calculators
90%
Found on the site — offers coverage-needs calculators or premium estimators
Plain language
80%
Confirmed on the site — translates policy jargon into plain everyday language
State specific
0%
Not evidenced
Fresh rates
90%
Evidenced on the site — premium or plan information visibly current
Is carrier or agent
0%
Not present
Leadgen shell
0%
Not found on the site

Publisher INS-09

The site provides information and tools for comparing auto insurance rates and discounts.
Content publisherlang: enAuto insurers · 88%
Auto content
90%
Confirmed on the site — covers car insurance: premiums by state/driver profile, coverage types, claims
Life content
0%
No supporting content found
Health plan content
0%
Not present
Pet owner voice
0%
Not found on the site
Home renter content
0%
Not evidenced
Quote guidance
80%
Confirmed on the site — guides readers through getting or comparing quotes
Claims experience
0%
Not present
Coverage calculators
70%
Evidenced on the site — offers coverage-needs calculators or premium estimators
Plain language
60%
Present in content — translates policy jargon into plain everyday language
State specific
80%
Found on the site — provides state-by-state or region-specific insurance detail
Fresh rates
70%
Confirmed on the site — premium or plan information visibly current
Is carrier or agent
0%
Not found on the site
Leadgen shell
0%
Not evidenced

Publisher INS-10

This site provides information and quotes for bond protection insurance related to home loans.
Content publisherlang: enLife insurers · 88%
Auto content
0%
No supporting content found
Life content
80%
Found on the site — covers life insurance: term vs whole, coverage-needs, beneficiaries
Health plan content
0%
Not found on the site
Pet owner voice
0%
Not evidenced
Home renter content
70%
Evidenced on the site — covers homeowners or renters insurance: coverage gaps, claims, bundling
Quote guidance
90%
Present in content — guides readers through getting or comparing quotes
Claims experience
0%
Not found on the site
Coverage calculators
60%
Confirmed on the site — offers coverage-needs calculators or premium estimators
Plain language
80%
Detected — translates policy jargon into plain everyday language
State specific
70%
Evidenced on the site — provides state-by-state or region-specific insurance detail
Fresh rates
0%
Not found on the site
Is carrier or agent
0%
Not evidenced
Leadgen shell
0%
No supporting content found

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