An estimated ~1,600,000 domains sit in the education and online-learning category of our 120M+ classification database — course-review blogs, exam-prep sites, edtech comparison pages, study bloggers, language-learning creators and homeschool resources. We read every one against your advertiser ICP and hand you the publishers that actually fit, deduplicated to one row per site. The figure above is an estimate for framing; your pilot returns the measured count.
Education advertisers do not want generic "traffic." Each one has a narrow idea of the publisher that converts, expressed as required, preferred and disqualifying signals. These are the advertiser ICPs a full run is screened against.
Course marketplaces recruit publishers who help learners choose between courses: honest course reviews, "best certification for X" roundups and learning-path guides that catch readers mid-decision — not sites that merely list every course with a coupon.
Language apps convert on creators who teach or document a language journey: method comparisons, app teardowns and progress logs. A polyglot's audience trusts a specific recommendation far more than a generic ad placement.
Test-prep advertisers want publishers embedded in a specific exam community — SAT, IELTS, PMP, nursing boards, CFA. They screen for practice material, first-hand study strategies and evidence the audience is actively preparing, not browsing.
SaaS-style edtech and coding bootcamps recruit reviewers who compare tools by outcome: career results, curriculum depth, ROI. Career-changer testimonials and "is X worth it" analyses are the signals they pay for.
On top of the shared 20-signal vocabulary, this vertical is read against fields built for how education content actually behaves. Every field is extracted from what the site publishes and shipped with its own confidence score.
Need a field that isn't here — "targets K-12 parents", "accredited-institution content only"? Custom signals are defined per engagement and calibrated on your reviewed sample.
The funnel below is illustrative, shaped like the shrinkage a real run shows: a large category narrows to genuinely relevant publishers, then to the subset that clears one advertiser's ICP. Every number here is an estimate for shape — your pilot replaces them with measured counts.
Case-study basis for the method: a large-scale production run on our own classification platform had 30M source domains narrowed to 1.73M travel-related, 1.2M ICP-screened, at ~96% precision on their sample review. Education figures above are estimates, not measured.
Networks and marketplaces only show you publishers who already joined them. The long tail of independent education creators — the ones your competitors haven't signed — never appears there.
| Full-web discovery | Affiliate marketplace / network | |
|---|---|---|
| Coverage | Every education domain in a 120M+ classification, incl. the independent long tail | Only publishers already enrolled in that network |
| Selection basis | Your ICP as required / preferred / disqualifying signals per site | Self-declared categories and network tags |
| Freshness | Live read of what each site publishes now, with confidence scores | Profile data as old as the last time the publisher updated it |
| Competitive edge | Reach creators no one has recruited yet | The same shortlist every advertiser already sees |
| Deliverable | Deduplicated CSV, one row per canonical domain, every signal scored | In-platform list you cannot export or enrich freely |
The output is a deduplicated CSV, one row per canonical domain, importable into any partner CRM. Every publisher arrives with the same structured profile — not a bare URL you still have to research.
Canonical domain, site name, detected language and geo focus, after mirrors and country variants collapse to a single row.
Fit result and fit score, computed from your required, preferred and disqualifying signals — not guessed from a keyword match.
Every education field — course reviews, exam-prep, learner voice — carries its own confidence score, so you can slice by certainty.
Affiliate-link and display-ad signals, newsletter and social presence, plus reproducible traffic proxies — never invented visitor counts.
We configure the full run for your advertiser ICP and deliver the first 20 qualified education and online-course publishers free, with a projection of the complete vertical. No cost, no obligation.
Request a Free Pilot See the Education sample report