A full run over this vertical's 1,076,059-domain category delivers an estimated ~52,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against online education's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Marketplaces drown in me-too listicles; they vet for reviewers who visibly finished the courses — projects, certificates, honest drop-off points. Completion evidence is their quality bar.
Language apps convert through documented progress: a learner showing months of method comparisons beats any feature table. Personal streaks and setbacks are the content their audience trusts.
Bootcamps are a five-figure decision vetted like a purchase of a house. Partners need publishers who print tuition, ISA terms and placement specifics — outcome journalism, not brochures.
Test-prep brands recruit where students actually study: sites with practice resources and score-strategy content that build return visits through a prep season.
Tutoring converts through parents making anxious decisions. Partners screen for parent-guidance publishers who compare options by subject and age with practical vetting advice.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 20 qualified publishers at no cost, with a projection of the complete universe.
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