Holiday gift guides, back-to-school roundups, tax-season checklists — the publishers that win those windows write about them every year, on a schedule. We pull your vertical from 120M+ classified domains, then use content-topic and freshness signals to surface exactly the sites publishing for your season, screened to your ICP before you brief them.
Seasonal recruitment is a timing problem. By the time a gift guide ranks, the outreach window has already closed. We identify the publishers that reliably cover your season while there is still time to brief and onboard them. Six steps.
Your category maps to our 120M+ classified-domain database. We pull every active domain in scope, including the seasonal-content long tail no outreach tool has ever profiled.
You name the occasion — Black Friday, gifting, back-to-school, tax season, spring cleaning. The LLM reads each site for that topic cluster, not just a keyword, so a genuine gift-guide publisher outranks a page that mentions "holiday" once.
We read publishing recency and whether the site covers the season annually. A publisher that ran a gift guide for the last three years is a far safer bet than one that dabbled once.
Seasonal fit sits on top of your vertical's ICP — affiliate readiness, audience engagement, editorial independence. A festive page on a competitor's own store is removed by the disqualifier set.
Canonical domains collapse duplicates, and publishers are ordered so the ones you must reach earliest — high-authority annual gift guides — surface at the top of the queue.
A deduplicated CSV with topic-match and freshness scores, sized for your season and delivered with enough runway to actually onboard partners before it opens.
Each season has its own topic cluster and its own recruitment lead time. Name yours and the run tunes to it; these are illustrative, not a fixed menu.
Gift guides, "best presents for X", Black Friday and Cyber Monday roundups — the highest-competition window, so lead time matters most.
Supplies, dorm setups, student tech and budgeting content aimed at parents and students shopping the new term.
Filing guides, deduction checklists and software comparisons — publishers that spike every year in the run-up to deadlines.
Fitness, budgeting, and self-improvement content that captures readers acting on new-year intent.
Home refresh, outdoor gear and gardening roundups timed to the first warm-weather buying wave.
Vacation planning, festival guides and seasonal-event coverage that recruits readers in a booking mindset.
A site that says "Christmas" once is not a gift-guide publisher. These signals separate reliable seasonal coverage from an accidental mention, each read from what the site actually publishes and shipped with a confidence score.
Need a signal that isn't here — "covers regional holidays", "runs an annual awards post", "accepts pre-season sponsored placements"? Custom seasonal signals are defined per engagement and calibrated the same way.
An illustrative full run for a consumer-electronics advertiser building a holiday gift-guide list. Category and seasonal-fit yields are estimates extrapolated from our classification database; your pilot returns real domains and a projection tuned to your season and ICP.
Reference engagement (a large-scale production run on our own classification platform): 30M dataset → 1.73M vertical domains → 1.2M ICP-screened → ~96% precision on a reviewed sample. Seasonal figures above are estimates, shown for illustration.
The profile below is drawn from a real screening run. Because these are independent publishers, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized, so the profile is intentionally not traceable to the site — including through a web search — which protects the publisher without changing the underlying data. Pilot and client deliverables carry the actual domains with every signal, so everything can be verified directly.
The CSV carries topic-match, freshness and recurrence scores alongside your ICP verdict and confidence on every field. Here is a single generalized row from a holiday-gifting run.
A site that mentions gifting once may never run a guide again. Recurrence — coverage across prior seasons — is the signal that predicts whether the publisher will show up for the window you are recruiting for.
High-authority annual guides need the earliest outreach. Ranking by seasonal fit and lead time means your team briefs the must-win publishers first, while there is still runway.
The free pilot runs your vertical against your season's topic and freshness signals and delivers your first 20 qualified publishers plus a full-run projection. No cost, no obligation.
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