You want people, not brands: solo bloggers, creators, and niche authorities who write in their own voice and whose audience trusts them personally. We pull your vertical from 120M+ classified domains and have an LLM read each site for the individual-vs-company-run signal, personal voice, and creator markers — screened to your ICP.
Corporate publishers and creator sites can look identical to a keyword filter. The difference — who is behind the site — is exactly what you need for creator partnerships, and it is only visible when you read the site. Six steps.
Your niche maps to our 120M+ classified-domain database. We pull every active site in scope, including the individual-run long tail no influencer platform has ever indexed.
The LLM reads ownership tells — a named person behind the site, first-person voice, an about-me rather than an about-us, a single consistent author — and scores whether it is person-run or a corporate operation.
First-person narrative, personal photos, an identifiable creator persona, and a point of view — the markers that distinguish a real creator from a faceless content brand or an SEO shell.
Linked, active social profiles, a newsletter, and a community signal that the creator has a genuine audience to activate — not just a domain that sits idle.
Creator markers sit on top of your ICP — topic fit, affiliate readiness, freshness. Company-run publishers and PR shells are removed by the disqualifier set; canonical domains collapse duplicates.
A deduplicated CSV scored for individual-run confidence, personal voice, and reach, so your partnerships team reaches out to real people first.
The individual-vs-company distinction is the whole use case, so it gets read carefully rather than guessed from a domain name. Each signal is extracted from what the site actually shows and shipped with a confidence score.
Need a signal that isn't here — "has a sponsorship / work-with-me page", "a specific follower threshold", "posts video reviews"? Custom creator signals are defined per engagement and calibrated the same way.
Both can rank for the same queries and carry the same affiliate links. Only reading the site tells you which one you're talking to.
| Individual-run creator site | Corporate / brand-run publisher | |
|---|---|---|
| Ownership | A named person behind the site | A company, often with no author named |
| Voice | First-person, a real point of view | Neutral house style, interchangeable |
| Audience trust | Personal — readers follow the creator | Brand-level, harder to activate |
| Partnership fit | Ideal for creator / influencer programs | Better suited to media buys |
| How we tell them apart | Ownership & voice signals, scored | Invisible to keyword / directory filters |
An illustrative full run for a consumer brand recruiting individual creators in a lifestyle vertical. Category and creator yields are estimates extrapolated from our classification database; your pilot returns real domains and a projection tuned to your ICP.
Reference engagement (a large-scale production run on our own classification platform): 30M dataset → 1.73M vertical domains → 1.2M ICP-screened → ~96% precision on a reviewed sample. Creator figures above are estimates, shown for illustration.
The profile below is drawn from a real screening run. Because these are independent creators, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized, so the profile is intentionally not traceable to the site — including through a web search — which protects the creator without changing the underlying data. Pilot and client deliverables carry the actual domains with every signal, so everything can be verified directly.
The CSV carries the individual-run verdict, personal-voice and reach scores alongside your ICP result and confidence on every field. Here is a single generalized row from a lifestyle creator run.
Creator programs need a person who can post, film, and vouch. A company-run publisher with the same affiliate links can't do that. Scoring individual-vs-company run separates the two before you ever draft an email.
We report reach through observable signals — linked active socials, a newsletter, community activity — never fabricated follower counts. You threshold on what can actually be verified.
The free pilot runs your vertical, scores individual-vs-company run, and delivers your first 20 qualified creator sites plus a full-run projection. No cost, no obligation.
Request a Free Pilot