A partner list rots quietly: sites go dark, rebrand, or stop publishing, while others quietly came back to life. We cross-reference your dormant roster against fresh alive-status and content-freshness signals from 120M+ classified domains — so outreach goes only to publishers still worth reactivating.
A dormant partner already knew your program and, at some point, sent traffic. Re-signing one is far cheaper than a cold recruit. But you can't email the whole list: some domains are dead, some are parked, some pivoted out of your category. The job is to separate the reactivatable from the retired before you spend outreach on either.
Emailing a domain that now 404s or resolves to a parking page burns sender reputation and skews your reactivation metrics.
A site that left your category isn't a reactivation target anymore. Freshness and relevance signals catch the ones that drifted.
Some "dormant" partners are publishing weekly again — they just never re-engaged your program. Those are the fastest wins on the list.
You supply the dormant list; the pipeline enriches every domain with current signals and ranks it for reactivation.
Your expired and inactive partners come in as a domain export. We canonicalize and deduplicate so rebrands and country variants resolve to one record each.
Each domain is checked against fresh crawl data: live, dead, parked, or redirected. Dead and parked domains are flagged out of the outreach set immediately.
The LLM reads each live site for content recency and whether it still covers your category — separating actively-publishing partners from abandoned shells.
Surviving domains are re-scored on your required, preferred, and disqualifying signals, so you reactivate only publishers that still fit your program today.
Alive + fresh + on-profile publishers rise to the top; dead, parked, and pivoted domains are separated into a do-not-contact tier with the reason attached.
One row per canonical domain with current status, freshness, ICP re-fit, and a reactivation tier — ready to sequence in your outreach stack.
A representative dormant list of tens of thousands of lapsed partners. After alive-status and freshness checks, a large share drops out as dead, parked, or pivoted — and what remains is a clean, prioritized reactivation cohort. The figures below are estimates for illustration.
Alive-status and freshness are read from current crawl data; the reactivatable count is an estimate. Your pilot returns real, scored candidates from your own list.
Freshness and alive-status come from our classification and crawl data (120M+ domains); reactivatable figures are estimates. Reference precision on the vertical screen: ~96% on a reviewed sample.
Each dormant domain is enriched with current, scored signals — not a one-off "is it up" ping. Together they decide whether a partner is worth an email.
An illustrative slice built from your own dormant list. Reactivation tier is computed from alive status, freshness, and ICP re-fit; do-not-contact rows carry the reason.
The rows below are illustrative and generalized. On public pages we withhold real domains and generalize descriptions, so any profile shown here is intentionally not traceable to a specific site — including through a web search — which protects independent publishers without changing the underlying data. Your pilot and client deliverables contain the actual domains and every signal, so everything can be verified directly.
| Domain | Alive status | Freshness | ICP re-fit | Reactivation tier | Reason |
|---|---|---|---|---|---|
| partner—d1 | Live | < 14 days | Fit | Tier 1 — hot | Publishing, on-profile |
| partner—d2 | Live | < 90 days | Fit | Tier 2 — warm | Slower cadence |
| partner—d3 | Parked | — | — | Suppress | Parking page |
| partner—d4 | Live | < 30 days | Off-profile | Suppress | Pivoted category |
| partner—d5 | Dead | — | — | Suppress | Domain 404s |
The free pilot runs the full pipeline on your dormant list, checks alive-status and freshness, re-screens against your ICP, and delivers your first 20 scored reactivation candidates. No cost, no obligation.
Request a Free Pilot