Sample report — Weddings

Weddings Affiliate Publishers

The weddings vertical spans 317,902 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

317,902
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Wedding registries

Registries capture couples at planning kickoff: partners recruit checklist-and-timeline publishers whose planning systems get bookmarked for a year. The template download is the acquisition moment.

Requires: planning systems · budget transparency
Prefers: real wedding stories · couple voice
Never: is wedding vendor · vendor pay to play
Dress & attire retailers

Attire retailers want the shopping journey documented honestly — fittings, alterations, budget reality, what didn't work. That vulnerability is what converts brides comparison-shopping silhouettes.

Requires: attire journey · couple voice
Prefers: real wedding stories · budget transparency · current seasons
Never: is wedding vendor
Invitation & stationery printers

Stationery printers recruit design-literate publishers: suite breakdowns, paper and print-method education, DIY-vs-printed cost math. Design depth attracts the detail-obsessed planner they serve.

Requires: stationery design
Prefers: diy wedding projects · planning systems · current seasons
Never: is wedding vendor · vendor pay to play
Venue & vendor marketplaces

Vendor marketplaces need real-event reviewers with regional depth — venues seen at actual weddings, vendors named with disclosed relationships. Undisclosed pay-to-play is the fraud pattern they screen against.

Requires: vendor reviews · regional vendor depth
Prefers: real wedding stories · budget transparency
Never: is wedding vendor · vendor pay to play
Ring & jewelry brands

Ring brands vet educators who teach certification and pricing before any brand talk — the 4Cs content shoppers binge pre-purchase. Education-first publishers pre-qualify five-figure buyers.

Requires: ring education
Prefers: budget transparency · couple voice · current seasons
Never: is wedding vendor · vendor pay to play

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Planning systems
Real wedding stories
Attire journey
Stationery design
Vendor reviews
Ring education
Budget transparency
Couple voice
Regional vendor depth
Diy wedding projects
Current seasons
Is wedding vendor
Vendor pay to play
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher WED-01

A comprehensive guide for wedding planning in the Milwaukee area, featuring local vendors and real wedding stories.
Content publisherlang: enno strict ICP fit — signal profile shown
Planning systems
90%
Detected — offers planning checklists, timelines and budget templates
Real wedding stories
80%
Evidenced on the site — documents real weddings with vendor and budget detail
Attire journey
70%
Present in content — documents dress/attire shopping with fittings and alterations reality
Stationery design
60%
Found on the site — covers invitations/stationery with design depth
Vendor reviews
0%
Not evidenced
Ring education
0%
No supporting content found
Budget transparency
0%
Not present
Couple voice
70%
Present in content — identifiable couple/planner voice with wedding experience
Regional vendor depth
90%
Found on the site — deep vendor coverage for specific regions
Diy wedding projects
0%
No supporting content found
Current seasons
60%
Detected — covers current wedding seasons/trends
Is wedding vendor
80%
Evidenced on the site — the site is itself a venue, planner or wedding retailer
Vendor pay to play
0%
Not evidenced

Publisher WED-02

A resource providing information and services for wedding planning in Saint Petersburg.
Content publisherlang: ruWedding registries · 84%Dress & attire retailers · 78%Invitation & stationery printers · 68%Ring & jewelry brands · 62%
Planning systems
80%
Found on the site — offers planning checklists, timelines and budget templates
Real wedding stories
0%
Not present
Attire journey
70%
Detected — documents dress/attire shopping with fittings and alterations reality
Stationery design
60%
Evidenced on the site — covers invitations/stationery with design depth
Vendor reviews
0%
No supporting content found
Ring education
50%
Found on the site — educates on rings: stones, settings, certification, pricing
Budget transparency
90%
Confirmed on the site — publishes real wedding budgets with line items
Couple voice
70%
Detected — identifiable couple/planner voice with wedding experience
Regional vendor depth
80%
Evidenced on the site — deep vendor coverage for specific regions
Diy wedding projects
0%
Not present
Current seasons
60%
Found on the site — covers current wedding seasons/trends
Is wedding vendor
0%
Not evidenced
Vendor pay to play
0%
No supporting content found

Publisher WED-03

A resourceful site offering DIY wedding planning tools, tips, and community support for couples.
Content publisherlang: enWedding registries · 78%Invitation & stationery printers · 68%
Planning systems
80%
Evidenced on the site — offers planning checklists, timelines and budget templates
Real wedding stories
70%
Present in content — documents real weddings with vendor and budget detail
Attire journey
0%
Not evidenced
Stationery design
60%
Confirmed on the site — covers invitations/stationery with design depth
Vendor reviews
0%
Not present
Ring education
0%
Not found on the site
Budget transparency
70%
Present in content — publishes real wedding budgets with line items
Couple voice
90%
Found on the site — identifiable couple/planner voice with wedding experience
Regional vendor depth
0%
Not present
Diy wedding projects
80%
Detected — covers DIY wedding projects with instructions
Current seasons
0%
Not evidenced
Is wedding vendor
0%
No supporting content found
Vendor pay to play
0%
Not present

Publisher WED-04

A site providing guidance and resources for planning weddings, including vendor recommendations and decoration ideas.
Content publisherlang: frVenue & vendor marketplaces · 60%
Planning systems
70%
Confirmed on the site — offers planning checklists, timelines and budget templates
Real wedding stories
0%
Not evidenced
Attire journey
0%
No supporting content found
Stationery design
0%
Not present
Vendor reviews
60%
Found on the site — reviews venues/vendors from real events
Ring education
0%
Not evidenced
Budget transparency
0%
No supporting content found
Couple voice
50%
Evidenced on the site — identifiable couple/planner voice with wedding experience
Regional vendor depth
60%
Present in content — deep vendor coverage for specific regions
Diy wedding projects
40%
Found on the site — covers DIY wedding projects with instructions
Current seasons
50%
Confirmed on the site — covers current wedding seasons/trends
Is wedding vendor
0%
Not present
Vendor pay to play
0%
Not found on the site

Publisher WED-05

A personal wedding invitation page detailing the couple's wedding plans and events.
Content publisherlang: deno strict ICP fit — signal profile shown
Planning systems
0%
Not evidenced
Real wedding stories
80%
Found on the site — documents real weddings with vendor and budget detail
Attire journey
0%
Not present
Stationery design
0%
Not found on the site
Vendor reviews
0%
Not evidenced
Ring education
0%
No supporting content found
Budget transparency
60%
Found on the site — publishes real wedding budgets with line items
Couple voice
90%
Confirmed on the site — identifiable couple/planner voice with wedding experience
Regional vendor depth
70%
Detected — deep vendor coverage for specific regions
Diy wedding projects
0%
No supporting content found
Current seasons
50%
Present in content — covers current wedding seasons/trends
Is wedding vendor
0%
Not found on the site
Vendor pay to play
0%
Not evidenced

Publisher WED-06

A blog providing inspiration and tips for wedding planning, focusing on attire, decor, and practical advice.
Content publisherlang: skDress & attire retailers · 78%
Planning systems
0%
No supporting content found
Real wedding stories
0%
Not present
Attire journey
80%
Present in content — documents dress/attire shopping with fittings and alterations reality
Stationery design
0%
Not evidenced
Vendor reviews
60%
Confirmed on the site — reviews venues/vendors from real events
Ring education
0%
Not present
Budget transparency
50%
Evidenced on the site — publishes real wedding budgets with line items
Couple voice
70%
Present in content — identifiable couple/planner voice with wedding experience
Regional vendor depth
0%
No supporting content found
Diy wedding projects
0%
Not present
Current seasons
60%
Detected — covers current wedding seasons/trends
Is wedding vendor
0%
Not evidenced
Vendor pay to play
0%
No supporting content found

Publisher WED-07

A site offering tips and inspiration for planning weddings.
Content publisherlang: svDress & attire retailers · 68%Wedding registries · 54%
Planning systems
70%
Found on the site — offers planning checklists, timelines and budget templates
Real wedding stories
0%
Not found on the site
Attire journey
60%
Detected — documents dress/attire shopping with fittings and alterations reality
Stationery design
0%
No supporting content found
Vendor reviews
0%
Not present
Ring education
0%
Not found on the site
Budget transparency
50%
Confirmed on the site — publishes real wedding budgets with line items
Couple voice
80%
Detected — identifiable couple/planner voice with wedding experience
Regional vendor depth
0%
Not present
Diy wedding projects
0%
Not found on the site
Current seasons
60%
Found on the site — covers current wedding seasons/trends
Is wedding vendor
0%
No supporting content found
Vendor pay to play
0%
Not present

Publisher WED-08

A personal wedding website detailing the couple's love story and wedding plans.
Content publisherlang: svDress & attire retailers · 74%Ring & jewelry brands · 64%
Planning systems
0%
Not found on the site
Real wedding stories
90%
Present in content — documents real weddings with vendor and budget detail
Attire journey
70%
Found on the site — documents dress/attire shopping with fittings and alterations reality
Stationery design
0%
Not present
Vendor reviews
0%
Not found on the site
Ring education
60%
Evidenced on the site — educates on rings: stones, settings, certification, pricing
Budget transparency
0%
No supporting content found
Couple voice
90%
Found on the site — identifiable couple/planner voice with wedding experience
Regional vendor depth
0%
Not found on the site
Diy wedding projects
0%
Not evidenced
Current seasons
0%
No supporting content found
Is wedding vendor
0%
Not present
Vendor pay to play
0%
Not found on the site

Publisher WED-09

A site offering advice and reviews related to wedding planning and jewelry.
Content publisherlang: enno strict ICP fit — signal profile shown
Planning systems
0%
Not evidenced
Real wedding stories
0%
No supporting content found
Attire journey
0%
Not present
Stationery design
0%
Not found on the site
Vendor reviews
80%
Found on the site — reviews venues/vendors from real events
Ring education
90%
Confirmed on the site — educates on rings: stones, settings, certification, pricing
Budget transparency
0%
Not present
Couple voice
70%
Evidenced on the site — identifiable couple/planner voice with wedding experience
Regional vendor depth
0%
Not evidenced
Diy wedding projects
0%
No supporting content found
Current seasons
0%
Not present
Is wedding vendor
60%
Detected — the site is itself a venue, planner or wedding retailer
Vendor pay to play
0%
Not evidenced

Publisher WED-10

A wedding portal offering planning advice, attire information, and discussions related to weddings.
Content publisherlang: plDress & attire retailers · 64%
Planning systems
70%
Present in content — offers planning checklists, timelines and budget templates
Real wedding stories
0%
Not present
Attire journey
60%
Confirmed on the site — documents dress/attire shopping with fittings and alterations reality
Stationery design
0%
Not evidenced
Vendor reviews
0%
No supporting content found
Ring education
0%
Not present
Budget transparency
0%
Not found on the site
Couple voice
80%
Confirmed on the site — identifiable couple/planner voice with wedding experience
Regional vendor depth
0%
No supporting content found
Diy wedding projects
0%
Not present
Current seasons
50%
Present in content — covers current wedding seasons/trends
Is wedding vendor
0%
Not evidenced
Vendor pay to play
0%
No supporting content found

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