A full run over this vertical's 712,807-domain category delivers an estimated ~9,300 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against vpn & digital security's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
VPN programs are review-driven and rankings-savvy: they vet whether a reviewer runs their own speed and leak tests and re-tests on a cadence, because stale numbers get called out publicly. Jurisdiction literacy separates serious reviewers from coupon farms.
Consumer AV sells to worried non-experts. Partners want testers who translate detection results into plain language for families — and they refuse fear-based marketing, which triggers chargebacks and complaints.
Password managers convert at the moment someone finally decides to fix their credentials — usually after a breach headline. They recruit publishers pairing breach coverage with patient setup and migration guides.
Identity services need publishers who cover real breach fallout and walk readers through exposure checks — practical, calm, checklist-driven. Their compliance teams reject scare-based framing outright.
Encrypted-storage brands target privacy-motivated switchers leaving mainstream ecosystems. They vet for publishers covering privacy-first alternatives as a beat, with migration how-tos that reduce switching friction.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 20 qualified publishers at no cost, with a projection of the complete universe.
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