Sample report — Photography

Photography Affiliate Publishers

The photography vertical spans 1,067,866 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

1,067,866
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Camera retailers

Camera retailers recruit working shooters whose reviews carry their own frames — sample galleries in named conditions beat lab charts for converting upgrade decisions.

Requires: gear field reviews · sample galleries · working photographer
Prefers: gear currency · video tutorials · genre specialization
Never: is camera retailer · spec aggregator
Editing software makers

Editing brands convert through workflow envy: before/after edits with sliders shown, presets shared, real client images processed. Workflow publishers own the audience mid-subscription-decision.

Requires: editing workflows
Prefers: video tutorials · working photographer · teaching content
Never: is camera retailer · spec aggregator
Print & photo book services

Print services want sample-ordering comparers — publishers who print the same image across labs and photograph the results. Physical-evidence reviews are rare and dominate this niche's search.

Requires: print lab testing
Prefers: working photographer · sample galleries
Never: is camera retailer
Stock platforms

Stock platforms recruit business-of-photography publishers: earnings honesty, licensing education, portfolio strategy. Their best partners talk revenue like a trade journal, not a dream-seller.

Requires: stock licensing business · working photographer
Prefers: teaching content · genre specialization
Never: spec aggregator
Online photo course platforms

Course platforms need teaching-native publishers — structured lessons, critique communities, student progress on display. An audience that submits homework is an audience that buys courses.

Requires: teaching content · community critique
Prefers: video tutorials · working photographer · editing workflows
Never: is camera retailer

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Working photographer
Gear field reviews
Editing workflows
Print lab testing
Stock licensing business
Teaching content
Sample galleries
Video tutorials
Genre specialization
Gear currency
Community critique
Is camera retailer
Spec aggregator
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher PHO-01

A site showcasing the work and insights of a wildlife photographer with a focus on field experiences and educational content.
Content publisherlang: enCamera retailers · 88%Editing software makers · 78%
Working photographer
90%
Detected — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
80%
Evidenced on the site — reviews cameras/lenses with own sample images and shooting contexts
Editing workflows
70%
Present in content — publishes editing workflows with before/after and settings
Print lab testing
0%
Not found on the site
Stock licensing business
0%
Not evidenced
Teaching content
80%
Detected — teaches photography with structured lessons or courses coverage
Sample galleries
90%
Evidenced on the site — publishes original sample galleries tied to reviews
Video tutorials
0%
Not found on the site
Genre specialization
90%
Found on the site — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
80%
Confirmed on the site — covers current camera generations and firmware
Community critique
0%
Not present
Is camera retailer
0%
Not found on the site
Spec aggregator
0%
Not evidenced

Publisher PHO-02

A professional photographer and graphic designer offering educational content and services in photography and advertising.
Content publisherlang: faEditing software makers · 92%
Working photographer
90%
Found on the site — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
0%
Not present
Editing workflows
80%
Detected — publishes editing workflows with before/after and settings
Print lab testing
0%
Not evidenced
Stock licensing business
0%
No supporting content found
Teaching content
90%
Found on the site — teaches photography with structured lessons or courses coverage
Sample galleries
70%
Confirmed on the site — publishes original sample galleries tied to reviews
Video tutorials
90%
Detected — publishes video tutorials or reviews
Genre specialization
80%
Evidenced on the site — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
0%
Not present
Community critique
0%
Not found on the site
Is camera retailer
0%
Not evidenced
Spec aggregator
0%
No supporting content found

Publisher PHO-03

A resource for photographers focusing on business strategies, gear recommendations, and educational content.
Content publisherlang: enEditing software makers · 78%
Working photographer
90%
Evidenced on the site — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
80%
Present in content — reviews cameras/lenses with own sample images and shooting contexts
Editing workflows
70%
Found on the site — publishes editing workflows with before/after and settings
Print lab testing
0%
No supporting content found
Stock licensing business
0%
Not present
Teaching content
90%
Evidenced on the site — teaches photography with structured lessons or courses coverage
Sample galleries
0%
Not evidenced
Video tutorials
0%
No supporting content found
Genre specialization
70%
Confirmed on the site — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
80%
Detected — covers current camera generations and firmware
Community critique
0%
Not evidenced
Is camera retailer
0%
No supporting content found
Spec aggregator
0%
Not present

Publisher PHO-04

A website specializing in underwater photography equipment and courses.
Content publisherlang: nlno strict ICP fit — signal profile shown
Working photographer
80%
Confirmed on the site — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
70%
Detected — reviews cameras/lenses with own sample images and shooting contexts
Editing workflows
0%
No supporting content found
Print lab testing
0%
Not present
Stock licensing business
0%
Not found on the site
Teaching content
90%
Confirmed on the site — teaches photography with structured lessons or courses coverage
Sample galleries
0%
No supporting content found
Video tutorials
0%
Not present
Genre specialization
80%
Present in content — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
60%
Found on the site — covers current camera generations and firmware
Community critique
0%
No supporting content found
Is camera retailer
90%
Detected — the site is itself a camera retailer or manufacturer
Spec aggregator
0%
Not found on the site

Publisher PHO-05

A website focused on wedding photography services, showcasing portfolios and offering tips for couples.
Content publisherlang: deCamera retailers · 78%
Working photographer
90%
Present in content — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
70%
Found on the site — reviews cameras/lenses with own sample images and shooting contexts
Editing workflows
0%
Not present
Print lab testing
0%
Not found on the site
Stock licensing business
0%
Not evidenced
Teaching content
60%
Present in content — teaches photography with structured lessons or courses coverage
Sample galleries
80%
Found on the site — publishes original sample galleries tied to reviews
Video tutorials
0%
Not found on the site
Genre specialization
90%
Detected — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
50%
Evidenced on the site — covers current camera generations and firmware
Community critique
0%
Not present
Is camera retailer
0%
Not found on the site
Spec aggregator
0%
Not evidenced

Publisher PHO-06

A website focused on improving amateur photography through shared experiences, critiques, and personal galleries.
Content publisherlang: enOnline photo course platforms · 78%Editing software makers · 68%
Working photographer
70%
Detected — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
0%
Not present
Editing workflows
60%
Present in content — publishes editing workflows with before/after and settings
Print lab testing
0%
Not evidenced
Stock licensing business
0%
No supporting content found
Teaching content
80%
Detected — teaches photography with structured lessons or courses coverage
Sample galleries
70%
Evidenced on the site — publishes original sample galleries tied to reviews
Video tutorials
0%
Not evidenced
Genre specialization
60%
Found on the site — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
0%
Not present
Community critique
70%
Detected — runs critique/community features
Is camera retailer
0%
Not evidenced
Spec aggregator
0%
No supporting content found

Publisher PHO-07

A site showcasing the work and teachings of a professional photographer with a focus on various photography projects.
Content publisherlang: enno strict ICP fit — signal profile shown
Working photographer
90%
Found on the site — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
10%
Not found on the site
Editing workflows
10%
Not evidenced
Print lab testing
10%
No supporting content found
Stock licensing business
10%
Not present
Teaching content
80%
Found on the site — teaches photography with structured lessons or courses coverage
Sample galleries
70%
Confirmed on the site — publishes original sample galleries tied to reviews
Video tutorials
60%
Detected — publishes video tutorials or reviews
Genre specialization
70%
Evidenced on the site — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
10%
Not found on the site
Community critique
10%
Not evidenced
Is camera retailer
10%
No supporting content found
Spec aggregator
10%
Not present

Publisher PHO-08

A website showcasing the work of a photographer who specializes in women's portrait photography and offers related services.
Content publisherlang: ruEditing software makers · 88%
Working photographer
90%
Evidenced on the site — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
0%
Not evidenced
Editing workflows
80%
Found on the site — publishes editing workflows with before/after and settings
Print lab testing
0%
Not present
Stock licensing business
0%
Not found on the site
Teaching content
70%
Evidenced on the site — teaches photography with structured lessons or courses coverage
Sample galleries
80%
Present in content — publishes original sample galleries tied to reviews
Video tutorials
0%
Not present
Genre specialization
90%
Confirmed on the site — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
0%
Not evidenced
Community critique
0%
No supporting content found
Is camera retailer
0%
Not present
Spec aggregator
0%
Not found on the site

Publisher PHO-09

A website showcasing a wedding photographer's portfolio and services, with a focus on planning and capturing weddings.
Content publisherlang: enno strict ICP fit — signal profile shown
Working photographer
90%
Confirmed on the site — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
0%
No supporting content found
Editing workflows
0%
Not present
Print lab testing
0%
Not found on the site
Stock licensing business
0%
Not evidenced
Teaching content
70%
Confirmed on the site — teaches photography with structured lessons or courses coverage
Sample galleries
80%
Detected — publishes original sample galleries tied to reviews
Video tutorials
60%
Evidenced on the site — publishes video tutorials or reviews
Genre specialization
90%
Present in content — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
0%
No supporting content found
Community critique
0%
Not present
Is camera retailer
0%
Not found on the site
Spec aggregator
0%
Not evidenced

Publisher PHO-10

A photography and wildlife filmmaking site featuring a portfolio, workshops, and educational content.
Content publisherlang: frno strict ICP fit — signal profile shown
Working photographer
90%
Present in content — author demonstrably shoots professionally or seriously (portfolio, client work)
Gear field reviews
0%
Not present
Editing workflows
0%
Not found on the site
Print lab testing
0%
Not evidenced
Stock licensing business
0%
No supporting content found
Teaching content
80%
Present in content — teaches photography with structured lessons or courses coverage
Sample galleries
70%
Found on the site — publishes original sample galleries tied to reviews
Video tutorials
60%
Confirmed on the site — publishes video tutorials or reviews
Genre specialization
90%
Detected — specializes in genres (wedding, wildlife, portrait, landscape)
Gear currency
0%
Not present
Community critique
0%
Not found on the site
Is camera retailer
0%
Not evidenced
Spec aggregator
0%
No supporting content found

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