A full run over this vertical's 476,963-domain category delivers an estimated ~16,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against investing & trading's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Brokerages recruit reviewers whose fee tables and platform walkthroughs capture account-switchers. Regulatory exposure makes them allergic to hype — honest risk language is a screening criterion, not a nicety.
Robo-advisors target the long-horizon audience: writers documenting real portfolios and retirement strategies. A visible personal track record beats analyst polish for this client.
Metals dealers vet for publishers who understand premiums, storage and dealer mechanics — the details that separate serious coverage from fear-based goldbug content they'd rather avoid.
Property platforms need due-diligence-minded publishers: actual yield math, platform-by-platform analysis, honest liquidity caveats. Their conversions come from readers comparing minimums and lockups.
Trading educators recruit where active-market attention lives: running commentary and video analysis with an engaged following. Cadence and audience interaction are the qualifying assets.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 20 qualified publishers at no cost, with a projection of the complete universe.
Request a Free Pilot