Sample report — Health & Wellness

Health & Wellness Affiliate Publishers

The health & wellness vertical spans 2,411,744 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

2,411,744
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Supplement brands

Reputable supplement brands are compliance-scarred: they recruit evidence-citing reviewers who discuss dosages and third-party testing, and they run from miracle-claim sites that attract FTC attention.

Requires: supplement analysis · evidence citation · safety caveats
Prefers: practitioner input · recent updates
Never: is provider or brand · miracle claims
Telehealth providers

Telehealth partners need access journalism: who can get seen, for what, at what price, in which states. Comparison structure plus current availability information is their conversion engine.

Requires: telehealth access · comparison content · recent updates
Prefers: safety caveats · practitioner input
Never: is provider or brand · miracle claims
At-home test kits

Test-kit brands convert through demystification: writers who took the tests, show the report format, and discuss what results did and didn't tell them — with clear see-a-doctor framing.

Requires: testkit experience · safety caveats
Prefers: personal health journey · evidence citation
Never: is provider or brand · miracle claims
Sleep products

Sleep brands vet for protocol testers — people who tried the product for weeks and tracked something. Sleep content ages well, so sustained-testing publishers compound for this client.

Requires: sleep content · personal health journey
Prefers: evidence citation · comparison content
Never: miracle claims · is provider or brand
Wellness apps

Mind-wellness apps recruit practice-documenters: writers describing what a meditation or therapy-adjacent app was like across a real streak, with honest limits and clinical caveats where due.

Requires: mental wellness · personal health journey · safety caveats
Prefers: comparison content · recent updates
Never: is provider or brand · miracle claims

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Evidence citation
Supplement analysis
Telehealth access
Testkit experience
Sleep content
Mental wellness
Personal health journey
Practitioner input
Safety caveats
Comparison content
Recent updates
Is provider or brand
Miracle claims
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher HW-01

The site provides independent reviews and practical tips on various cannabinoid products and their effects.
Content publisherlang: deSupplement brands · 74%
Evidence citation
80%
Detected — cites studies or clinical evidence when making health claims
Supplement analysis
70%
Evidenced on the site — analyzes supplements: dosages, forms, third-party testing
Telehealth access
0%
Not present
Testkit experience
0%
Not found on the site
Sleep content
60%
Confirmed on the site — covers sleep improvement with product or protocol testing
Mental wellness
0%
No supporting content found
Personal health journey
0%
Not present
Practitioner input
0%
Not found on the site
Safety caveats
90%
Found on the site — includes appropriate medical caveats; advises professional consultation
Comparison content
80%
Confirmed on the site — compares services/products structurally
Recent updates
90%
Detected — health content visibly reviewed or updated recently
Is provider or brand
0%
Not found on the site
Miracle claims
0%
Not evidenced

Publisher HW-02

A blog providing practical and natural advice for personal well-being and mental health.
Content publisherlang: frno strict ICP fit — signal profile shown
Evidence citation
70%
Found on the site — cites studies or clinical evidence when making health claims
Supplement analysis
0%
Not present
Telehealth access
0%
Not found on the site
Testkit experience
0%
Not evidenced
Sleep content
80%
Present in content — covers sleep improvement with product or protocol testing
Mental wellness
90%
Found on the site — covers mindfulness/mental-wellness apps and practices
Personal health journey
0%
Not found on the site
Practitioner input
0%
Not evidenced
Safety caveats
60%
Evidenced on the site — includes appropriate medical caveats; advises professional consultation
Comparison content
0%
Not present
Recent updates
90%
Found on the site — health content visibly reviewed or updated recently
Is provider or brand
0%
Not evidenced
Miracle claims
0%
No supporting content found

Publisher HW-03

A website focused on educating about whole foods plant-based nutrition and its health benefits.
Content publisherlang: enno strict ICP fit — signal profile shown
Evidence citation
90%
Evidenced on the site — cites studies or clinical evidence when making health claims
Supplement analysis
0%
Not found on the site
Telehealth access
0%
Not evidenced
Testkit experience
0%
No supporting content found
Sleep content
0%
Not present
Mental wellness
0%
Not found on the site
Personal health journey
70%
Present in content — documents the writer's own health journey credibly
Practitioner input
80%
Found on the site — involves credentialed practitioners (authored or reviewed)
Safety caveats
60%
Confirmed on the site — includes appropriate medical caveats; advises professional consultation
Comparison content
0%
Not found on the site
Recent updates
70%
Evidenced on the site — health content visibly reviewed or updated recently
Is provider or brand
0%
No supporting content found
Miracle claims
0%
Not present

Publisher HW-04

A site focused on training and insights for practitioners in the field of acupuncture and physical therapy.
Content publisherlang: jano strict ICP fit — signal profile shown
Evidence citation
70%
Confirmed on the site — cites studies or clinical evidence when making health claims
Supplement analysis
0%
Not evidenced
Telehealth access
0%
No supporting content found
Testkit experience
0%
Not present
Sleep content
0%
Not found on the site
Mental wellness
0%
Not evidenced
Personal health journey
60%
Detected — documents the writer's own health journey credibly
Practitioner input
80%
Evidenced on the site — involves credentialed practitioners (authored or reviewed)
Safety caveats
50%
Present in content — includes appropriate medical caveats; advises professional consultation
Comparison content
0%
Not evidenced
Recent updates
90%
Confirmed on the site — health content visibly reviewed or updated recently
Is provider or brand
0%
Not present
Miracle claims
0%
Not found on the site

Publisher HW-05

A website providing information on protein quality and sustainable nutrition.
Content publisherlang: deno strict ICP fit — signal profile shown
Evidence citation
80%
Present in content — cites studies or clinical evidence when making health claims
Supplement analysis
0%
No supporting content found
Telehealth access
0%
Not present
Testkit experience
0%
Not found on the site
Sleep content
0%
Not evidenced
Mental wellness
0%
No supporting content found
Personal health journey
60%
Found on the site — documents the writer's own health journey credibly
Practitioner input
70%
Confirmed on the site — involves credentialed practitioners (authored or reviewed)
Safety caveats
50%
Detected — includes appropriate medical caveats; advises professional consultation
Comparison content
0%
No supporting content found
Recent updates
90%
Present in content — health content visibly reviewed or updated recently
Is provider or brand
0%
Not found on the site
Miracle claims
0%
Not evidenced

Publisher HW-06

This site offers a holistic approach to natural wellness and beauty, focusing on fitness, nutrition, and mindfulness.
Content publisherlang: enWellness apps · 54%
Evidence citation
80%
Detected — cites studies or clinical evidence when making health claims
Supplement analysis
0%
Not present
Telehealth access
0%
Not found on the site
Testkit experience
0%
Not evidenced
Sleep content
0%
No supporting content found
Mental wellness
70%
Detected — covers mindfulness/mental-wellness apps and practices
Personal health journey
60%
Evidenced on the site — documents the writer's own health journey credibly
Practitioner input
0%
Not evidenced
Safety caveats
50%
Found on the site — includes appropriate medical caveats; advises professional consultation
Comparison content
0%
Not present
Recent updates
60%
Detected — health content visibly reviewed or updated recently
Is provider or brand
0%
Not evidenced
Miracle claims
0%
No supporting content found

Publisher HW-07

A wellness blog that discusses various health issues and recommends supplements for treatment.
Content publisherlang: enno strict ICP fit — signal profile shown
Evidence citation
0%
Not present
Supplement analysis
80%
Confirmed on the site — analyzes supplements: dosages, forms, third-party testing
Telehealth access
0%
Not evidenced
Testkit experience
0%
No supporting content found
Sleep content
0%
Not present
Mental wellness
0%
Not found on the site
Personal health journey
70%
Confirmed on the site — documents the writer's own health journey credibly
Practitioner input
0%
No supporting content found
Safety caveats
0%
Not present
Comparison content
0%
Not found on the site
Recent updates
60%
Found on the site — health content visibly reviewed or updated recently
Is provider or brand
0%
No supporting content found
Miracle claims
90%
Detected — makes cure-all or miracle claims

Publisher HW-08

A site focused on supporting survivors of sexual abuse through shared stories and guidance.
Content publisherlang: enno strict ICP fit — signal profile shown
Evidence citation
0%
Not found on the site
Supplement analysis
0%
Not evidenced
Telehealth access
0%
No supporting content found
Testkit experience
0%
Not present
Sleep content
0%
Not found on the site
Mental wellness
80%
Evidenced on the site — covers mindfulness/mental-wellness apps and practices
Personal health journey
70%
Present in content — documents the writer's own health journey credibly
Practitioner input
60%
Found on the site — involves credentialed practitioners (authored or reviewed)
Safety caveats
0%
Not found on the site
Comparison content
0%
Not evidenced
Recent updates
90%
Evidenced on the site — health content visibly reviewed or updated recently
Is provider or brand
0%
Not present
Miracle claims
0%
Not found on the site

Publisher HW-09

The site discusses various male enhancement products and compares them to prescription medications.
Content publisherlang: enno strict ICP fit — signal profile shown
Evidence citation
0%
Not evidenced
Supplement analysis
70%
Detected — analyzes supplements: dosages, forms, third-party testing
Telehealth access
0%
Not present
Testkit experience
0%
Not found on the site
Sleep content
0%
Not evidenced
Mental wellness
0%
No supporting content found
Personal health journey
0%
Not present
Practitioner input
0%
Not found on the site
Safety caveats
0%
Not evidenced
Comparison content
80%
Found on the site — compares services/products structurally
Recent updates
90%
Confirmed on the site — health content visibly reviewed or updated recently
Is provider or brand
0%
Not found on the site
Miracle claims
60%
Evidenced on the site — makes cure-all or miracle claims

Publisher HW-10

This site provides information and analysis on a specific health supplement product.
Content publisherlang: jano strict ICP fit — signal profile shown
Evidence citation
0%
No supporting content found
Supplement analysis
80%
Found on the site — analyzes supplements: dosages, forms, third-party testing
Telehealth access
0%
Not found on the site
Testkit experience
0%
Not evidenced
Sleep content
0%
No supporting content found
Mental wellness
0%
Not present
Personal health journey
0%
Not found on the site
Practitioner input
0%
Not evidenced
Safety caveats
60%
Detected — includes appropriate medical caveats; advises professional consultation
Comparison content
70%
Evidenced on the site — compares services/products structurally
Recent updates
0%
Not found on the site
Is provider or brand
90%
Found on the site — the site is itself a clinic, telehealth provider or supplement brand
Miracle claims
0%
No supporting content found

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