Sample report — Gifts & Occasions

Gifts & Occasions Affiliate Publishers

A full run over this vertical's 242,326-domain category delivers an estimated ~2,200 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against gifts & occasions's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~2,200
qualifying publishers from a FULL run (estimate)
242,326
domains in the category
13
industry-specific signals
9
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Flower delivery services

Flower services are judged on the doorstep: partners want reviewers who photograph what actually arrived versus the product page, days-later wilt checks included. Arrival evidence is the whole review.

Requires: delivery documentation · tested picks
Prefers: occasion calendar · price tracking · recent occasions
Never: is gift retailer · listicle mill
Personalized gift retailers

Personalized-gift brands recruit curators whose guides show ordered products — engraving quality, proof approvals, production timing. Tested curation separates them from the listicle economy.

Requires: occasion curation · tested picks · personal curator voice
Prefers: video unboxings · occasion calendar
Never: is gift retailer · listicle mill
Gift card marketplaces

Card marketplaces run on spread math: publishers tracking discounts, fees and redemption traps with current numbers. Terms honesty protects them from the complaint cycles that kill programs.

Requires: giftcard value · price tracking
Prefers: recent occasions · occasion calendar
Never: is gift retailer · listicle mill
Experience gift platforms

Experience platforms need logistics-aware curation — booking windows, blackout dates, who-it-suits framing — from curators who've gifted or done the experiences themselves.

Requires: experience roundups · tested picks
Prefers: occasion curation · personal curator voice
Never: is gift retailer
Stationery brands

Stationery brands recruit makers and enthusiasts who show process — printing methods, paper comparisons, craft builds — for an audience that buys supplies and finished goods alike.

Requires: craft process
Prefers: video unboxings · personal curator voice · occasion calendar
Never: is gift retailer · listicle mill

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Delivery documentation
Occasion curation
Giftcard value
Experience roundups
Craft process
Tested picks
Price tracking
Personal curator voice
Occasion calendar
Video unboxings
Recent occasions
Is gift retailer
Listicle mill
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher GF-01

A site that focuses on the emotional aspects of gift-giving and offers curated gift ideas.
Content publisherlang: jaStationery brands · 78%
Delivery documentation
0%
Not evidenced
Occasion curation
80%
Evidenced on the site — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
Not present
Experience roundups
0%
Not found on the site
Craft process
70%
Confirmed on the site — shows making processes for cards/stationery/crafts
Tested picks
0%
No supporting content found
Price tracking
0%
Not present
Personal curator voice
60%
Present in content — an identifiable curator with taste and history
Occasion calendar
50%
Found on the site — publishes along the occasion calendar (holidays, seasons)
Video unboxings
0%
No supporting content found
Recent occasions
70%
Detected — current-season content present
Is gift retailer
0%
Not found on the site
Listicle mill
0%
Not evidenced

Publisher GF-02

The site offers a variety of crafty gifts and tutorials for crafters across different disciplines.
Content publisherlang: enStationery brands · 72%
Delivery documentation
0%
No supporting content found
Occasion curation
70%
Confirmed on the site — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
Not found on the site
Experience roundups
0%
Not evidenced
Craft process
60%
Present in content — shows making processes for cards/stationery/crafts
Tested picks
0%
Not present
Price tracking
0%
Not found on the site
Personal curator voice
50%
Detected — an identifiable curator with taste and history
Occasion calendar
50%
Evidenced on the site — publishes along the occasion calendar (holidays, seasons)
Video unboxings
40%
Present in content — publishes unboxing or making-of video
Recent occasions
60%
Found on the site — current-season content present
Is gift retailer
0%
Not evidenced
Listicle mill
0%
No supporting content found

Publisher GF-03

This site offers personalized digital greeting cards for various occasions.
Content publisherlang: enStationery brands · 68%
Delivery documentation
0%
Not present
Occasion curation
80%
Present in content — curates gift guides by occasion/recipient with reasoning
Giftcard value
70%
Found on the site — tracks gift-card discounts, fees and redemption terms
Experience roundups
0%
No supporting content found
Craft process
60%
Detected — shows making processes for cards/stationery/crafts
Tested picks
0%
Not found on the site
Price tracking
0%
Not evidenced
Personal curator voice
70%
Found on the site — an identifiable curator with taste and history
Occasion calendar
90%
Confirmed on the site — publishes along the occasion calendar (holidays, seasons)
Video unboxings
0%
Not found on the site
Recent occasions
80%
Evidenced on the site — current-season content present
Is gift retailer
0%
No supporting content found
Listicle mill
0%
Not present

Publisher GF-04

A site that provides reviews and recommendations for various products, including gifts, with a focus on personal experiences.
Content publisherlang: jaExperience gift platforms · 57%Personalized gift retailers · 54%
Delivery documentation
0%
Not found on the site
Occasion curation
70%
Detected — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
No supporting content found
Experience roundups
60%
Present in content — curates experience gifts with logistics detail
Craft process
0%
Not found on the site
Tested picks
50%
Confirmed on the site — gift picks the writer actually bought or received
Price tracking
0%
No supporting content found
Personal curator voice
60%
Evidenced on the site — an identifiable curator with taste and history
Occasion calendar
50%
Present in content — publishes along the occasion calendar (holidays, seasons)
Video unboxings
0%
Not evidenced
Recent occasions
70%
Confirmed on the site — current-season content present
Is gift retailer
0%
Not present
Listicle mill
0%
Not found on the site

Publisher GF-05

A site providing curated gift ideas for various occasions and recipients.
Content publisherlang: enno strict ICP fit — signal profile shown
Delivery documentation
0%
Not evidenced
Occasion curation
80%
Found on the site — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
Not present
Experience roundups
0%
Not found on the site
Craft process
0%
Not evidenced
Tested picks
0%
No supporting content found
Price tracking
0%
Not present
Personal curator voice
60%
Confirmed on the site — an identifiable curator with taste and history
Occasion calendar
70%
Detected — publishes along the occasion calendar (holidays, seasons)
Video unboxings
0%
No supporting content found
Recent occasions
90%
Present in content — current-season content present
Is gift retailer
0%
Not found on the site
Listicle mill
80%
Confirmed on the site — high-volume untested gift listicles

Publisher GF-06

This site offers a variety of eCards and invitations for different occasions.
Content publisherlang: enno strict ICP fit — signal profile shown
Delivery documentation
0%
No supporting content found
Occasion curation
80%
Evidenced on the site — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
Not found on the site
Experience roundups
0%
Not evidenced
Craft process
0%
No supporting content found
Tested picks
0%
Not present
Price tracking
0%
Not found on the site
Personal curator voice
60%
Present in content — an identifiable curator with taste and history
Occasion calendar
70%
Found on the site — publishes along the occasion calendar (holidays, seasons)
Video unboxings
50%
Confirmed on the site — publishes unboxing or making-of video
Recent occasions
90%
Detected — current-season content present
Is gift retailer
0%
Not evidenced
Listicle mill
0%
No supporting content found

Publisher GF-07

A site offering curated experience gifts specifically for men, categorized by interests and occasions.
Content publisherlang: dano strict ICP fit — signal profile shown
Delivery documentation
0%
Not present
Occasion curation
80%
Confirmed on the site — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
Not evidenced
Experience roundups
90%
Evidenced on the site — curates experience gifts with logistics detail
Craft process
0%
Not present
Tested picks
0%
Not found on the site
Price tracking
0%
Not evidenced
Personal curator voice
70%
Detected — an identifiable curator with taste and history
Occasion calendar
60%
Evidenced on the site — publishes along the occasion calendar (holidays, seasons)
Video unboxings
0%
Not found on the site
Recent occasions
80%
Found on the site — current-season content present
Is gift retailer
0%
No supporting content found
Listicle mill
0%
Not present

Publisher GF-08

This site focuses on curating thoughtful gifts and styling intimate gatherings.
Content publisherlang: enno strict ICP fit — signal profile shown
Delivery documentation
0%
Not found on the site
Occasion curation
80%
Present in content — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
No supporting content found
Experience roundups
0%
Not present
Craft process
0%
Not found on the site
Tested picks
0%
Not evidenced
Price tracking
0%
No supporting content found
Personal curator voice
70%
Found on the site — an identifiable curator with taste and history
Occasion calendar
60%
Confirmed on the site — publishes along the occasion calendar (holidays, seasons)
Video unboxings
0%
Not evidenced
Recent occasions
50%
Evidenced on the site — current-season content present
Is gift retailer
0%
Not present
Listicle mill
0%
Not found on the site

Publisher GF-09

This site serves as a wedding resource and planning guide for couples in the Pocono region.
Content publisherlang: enno strict ICP fit — signal profile shown
Delivery documentation
0%
Not evidenced
Occasion curation
70%
Detected — curates gift guides by occasion/recipient with reasoning
Giftcard value
0%
Not present
Experience roundups
0%
Not found on the site
Craft process
0%
Not evidenced
Tested picks
0%
No supporting content found
Price tracking
0%
Not present
Personal curator voice
60%
Evidenced on the site — an identifiable curator with taste and history
Occasion calendar
50%
Present in content — publishes along the occasion calendar (holidays, seasons)
Video unboxings
0%
No supporting content found
Recent occasions
60%
Confirmed on the site — current-season content present
Is gift retailer
0%
Not found on the site
Listicle mill
0%
Not evidenced

Publisher GF-10

This site provides content focused on sports and trading cards, including investment guides and value lists.
Content publisherlang: enno strict ICP fit — signal profile shown
Delivery documentation
0%
No supporting content found
Occasion curation
0%
Not present
Giftcard value
0%
Not found on the site
Experience roundups
0%
Not evidenced
Craft process
0%
No supporting content found
Tested picks
0%
Not present
Price tracking
0%
Not found on the site
Personal curator voice
80%
Confirmed on the site — an identifiable curator with taste and history
Occasion calendar
0%
No supporting content found
Video unboxings
70%
Evidenced on the site — publishes unboxing or making-of video
Recent occasions
0%
Not found on the site
Is gift retailer
0%
Not evidenced
Listicle mill
60%
Confirmed on the site — high-volume untested gift listicles

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