The food & cooking vertical spans 2,948,343 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Meal-kit growth teams need serial reviewers — people who've cooked through several services and print price-per-serving math. Week-by-week honesty about repetition and skipped boxes signals a subscriber-realistic audience.
Appliance brands vet for recipe-driven testing: the same dish across machines, failures included. Reviewers with original recipes put products into contexts buyers actually cook.
Specialty boxes recruit unboxers who quantify: what arrived, what it retails for, whether month three held up. Dietary-niche publishers extend them into audiences generic food media misses.
Wine clubs need palate credibility without sommelier distance: tasting notes readers can follow, club-vs-club comparisons, and honest talk about bottle value against retail.
Delivery services compete on coverage and fees, which vary block by block. They vet comparison publishers who test real orders in real zip codes — substitutions, freshness, tipping math included.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 10 qualified publishers at no cost, with a projection of the complete universe.
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