Sample report — Food & Cooking

Food & Cooking Affiliate Publishers

The food & cooking vertical spans 2,948,343 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

2,948,343
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Meal-kit services

Meal-kit growth teams need serial reviewers — people who've cooked through several services and print price-per-serving math. Week-by-week honesty about repetition and skipped boxes signals a subscriber-realistic audience.

Requires: kit reviews · cost per meal math
Prefers: home cook voice · video cooking · active kitchen
Never: is food seller · recipe scraper
Kitchen appliance brands

Appliance brands vet for recipe-driven testing: the same dish across machines, failures included. Reviewers with original recipes put products into contexts buyers actually cook.

Requires: appliance recipe testing · original recipes
Prefers: video cooking · home cook voice
Never: is food seller · recipe scraper
Specialty food subscriptions

Specialty boxes recruit unboxers who quantify: what arrived, what it retails for, whether month three held up. Dietary-niche publishers extend them into audiences generic food media misses.

Requires: subscription unboxing
Prefers: dietary specialization · cost per meal math · video cooking
Never: is food seller
Wine clubs

Wine clubs need palate credibility without sommelier distance: tasting notes readers can follow, club-vs-club comparisons, and honest talk about bottle value against retail.

Requires: wine expertise
Prefers: subscription unboxing · cost per meal math · home cook voice
Never: is food seller
Grocery delivery services

Delivery services compete on coverage and fees, which vary block by block. They vet comparison publishers who test real orders in real zip codes — substitutions, freshness, tipping math included.

Requires: delivery comparisons · cost per meal math
Prefers: active kitchen · home cook voice
Never: is food seller

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Kit reviews
Appliance recipe testing
Subscription unboxing
Wine expertise
Delivery comparisons
Original recipes
Cost per meal math
Dietary specialization
Home cook voice
Video cooking
Active kitchen
Is food seller
Recipe scraper
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher FC-01

A site focused on low-carb and keto recipes, products, and lifestyle guidance.
Content publisherlang: enno strict ICP fit — signal profile shown
Kit reviews
0%
Not evidenced
Appliance recipe testing
0%
No supporting content found
Subscription unboxing
0%
Not present
Wine expertise
0%
Not found on the site
Delivery comparisons
0%
Not evidenced
Original recipes
90%
Detected — publishes original recipes with own photography
Cost per meal math
0%
Not present
Dietary specialization
90%
Present in content — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
80%
Found on the site — an identifiable home cook's personal perspective
Video cooking
70%
Confirmed on the site — publishes cooking or unboxing video
Active kitchen
90%
Detected — publishing within recent months
Is food seller
80%
Evidenced on the site — the site is itself a restaurant, food producer or meal-kit company
Recipe scraper
0%
Not evidenced

Publisher FC-02

A site featuring original recipes and personal cooking experiences, with a focus on dietary considerations.
Content publisherlang: plno strict ICP fit — signal profile shown
Kit reviews
0%
No supporting content found
Appliance recipe testing
0%
Not present
Subscription unboxing
0%
Not found on the site
Wine expertise
0%
Not evidenced
Delivery comparisons
0%
No supporting content found
Original recipes
90%
Found on the site — publishes original recipes with own photography
Cost per meal math
70%
Confirmed on the site — breaks down cost per meal or serving honestly
Dietary specialization
80%
Detected — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
90%
Evidenced on the site — an identifiable home cook's personal perspective
Video cooking
0%
Not present
Active kitchen
90%
Found on the site — publishing within recent months
Is food seller
0%
Not evidenced
Recipe scraper
0%
No supporting content found

Publisher FC-03

A website dedicated to gluten-free cooking, offering original recipes and resources for gluten-free ingredients.
Content publisherlang: esno strict ICP fit — signal profile shown
Kit reviews
0%
Not present
Appliance recipe testing
0%
Not found on the site
Subscription unboxing
0%
Not evidenced
Wine expertise
0%
No supporting content found
Delivery comparisons
0%
Not present
Original recipes
90%
Evidenced on the site — publishes original recipes with own photography
Cost per meal math
0%
Not evidenced
Dietary specialization
80%
Found on the site — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
70%
Confirmed on the site — an identifiable home cook's personal perspective
Video cooking
50%
Detected — publishes cooking or unboxing video
Active kitchen
90%
Evidenced on the site — publishing within recent months
Is food seller
0%
No supporting content found
Recipe scraper
0%
Not present

Publisher FC-04

A website showcasing culinary experiences and recipes related to Portuguese cuisine.
Content publisherlang: frno strict ICP fit — signal profile shown
Kit reviews
0%
Not found on the site
Appliance recipe testing
0%
Not evidenced
Subscription unboxing
0%
No supporting content found
Wine expertise
0%
Not present
Delivery comparisons
0%
Not found on the site
Original recipes
80%
Confirmed on the site — publishes original recipes with own photography
Cost per meal math
0%
No supporting content found
Dietary specialization
0%
Not present
Home cook voice
70%
Present in content — an identifiable home cook's personal perspective
Video cooking
60%
Found on the site — publishes cooking or unboxing video
Active kitchen
90%
Confirmed on the site — publishing within recent months
Is food seller
80%
Detected — the site is itself a restaurant, food producer or meal-kit company
Recipe scraper
0%
Not found on the site

Publisher FC-05

A site dedicated to traditional recipes and cooking methods.
Content publisherlang: srno strict ICP fit — signal profile shown
Kit reviews
0%
Not evidenced
Appliance recipe testing
0%
No supporting content found
Subscription unboxing
0%
Not present
Wine expertise
0%
Not found on the site
Delivery comparisons
0%
Not evidenced
Original recipes
100%
Present in content — publishes original recipes with own photography
Cost per meal math
0%
Not present
Dietary specialization
80%
Confirmed on the site — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
90%
Detected — an identifiable home cook's personal perspective
Video cooking
0%
No supporting content found
Active kitchen
100%
Present in content — publishing within recent months
Is food seller
0%
Not found on the site
Recipe scraper
0%
Not evidenced

Publisher FC-06

A blog focused on recipes and methods for making koji-based seasonings.
Content publisherlang: jano strict ICP fit — signal profile shown
Kit reviews
0%
No supporting content found
Appliance recipe testing
0%
Not present
Subscription unboxing
0%
Not found on the site
Wine expertise
0%
Not evidenced
Delivery comparisons
0%
No supporting content found
Original recipes
90%
Detected — publishes original recipes with own photography
Cost per meal math
0%
Not found on the site
Dietary specialization
80%
Present in content — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
90%
Found on the site — an identifiable home cook's personal perspective
Video cooking
0%
Not present
Active kitchen
90%
Detected — publishing within recent months
Is food seller
0%
Not evidenced
Recipe scraper
0%
No supporting content found

Publisher FC-07

A website offering a variety of original recipes and cooking inspiration for food enthusiasts.
Content publisherlang: srno strict ICP fit — signal profile shown
Kit reviews
0%
Not present
Appliance recipe testing
0%
Not found on the site
Subscription unboxing
0%
Not evidenced
Wine expertise
0%
No supporting content found
Delivery comparisons
0%
Not present
Original recipes
100%
Found on the site — publishes original recipes with own photography
Cost per meal math
0%
Not evidenced
Dietary specialization
70%
Detected — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
80%
Evidenced on the site — an identifiable home cook's personal perspective
Video cooking
0%
Not found on the site
Active kitchen
100%
Found on the site — publishing within recent months
Is food seller
0%
No supporting content found
Recipe scraper
0%
Not present

Publisher FC-08

A blog specializing in recipes using chicken breast, featuring original recipes and cooking tips.
Content publisherlang: jano strict ICP fit — signal profile shown
Kit reviews
0%
Not found on the site
Appliance recipe testing
0%
Not evidenced
Subscription unboxing
0%
No supporting content found
Wine expertise
0%
Not present
Delivery comparisons
0%
Not found on the site
Original recipes
90%
Evidenced on the site — publishes original recipes with own photography
Cost per meal math
0%
No supporting content found
Dietary specialization
70%
Found on the site — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
80%
Confirmed on the site — an identifiable home cook's personal perspective
Video cooking
0%
Not evidenced
Active kitchen
90%
Evidenced on the site — publishing within recent months
Is food seller
0%
Not present
Recipe scraper
0%
Not found on the site

Publisher FC-09

A culinary blog featuring original recipes and cooking tips.
Content publisherlang: plno strict ICP fit — signal profile shown
Kit reviews
0%
Not evidenced
Appliance recipe testing
0%
No supporting content found
Subscription unboxing
0%
Not present
Wine expertise
0%
Not found on the site
Delivery comparisons
0%
Not evidenced
Original recipes
90%
Confirmed on the site — publishes original recipes with own photography
Cost per meal math
0%
Not present
Dietary specialization
70%
Evidenced on the site — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
80%
Present in content — an identifiable home cook's personal perspective
Video cooking
0%
No supporting content found
Active kitchen
90%
Confirmed on the site — publishing within recent months
Is food seller
0%
Not found on the site
Recipe scraper
0%
Not evidenced

Publisher FC-10

A site where a couple shares their cooking experiences and original recipes, along with food photography.
Content publisherlang: rono strict ICP fit — signal profile shown
Kit reviews
0%
No supporting content found
Appliance recipe testing
0%
Not present
Subscription unboxing
0%
Not found on the site
Wine expertise
0%
Not evidenced
Delivery comparisons
0%
No supporting content found
Original recipes
80%
Present in content — publishes original recipes with own photography
Cost per meal math
0%
Not found on the site
Dietary specialization
0%
Not evidenced
Home cook voice
90%
Detected — an identifiable home cook's personal perspective
Video cooking
70%
Evidenced on the site — publishes cooking or unboxing video
Active kitchen
90%
Present in content — publishing within recent months
Is food seller
0%
Not evidenced
Recipe scraper
0%
No supporting content found

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