Sample report — Food & Cooking

Food & Cooking Affiliate Publishers

A full run over this vertical's 2,948,343-domain category delivers an estimated ~32,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against food & cooking's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.

~32,000
qualifying publishers from a FULL run (estimate)
2,948,343
domains in the category
13
industry-specific signals
11
ICP-fit publishers in the 1,000-domain calibration slice
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Meal-kit services

Meal-kit growth teams need serial reviewers — people who've cooked through several services and print price-per-serving math. Week-by-week honesty about repetition and skipped boxes signals a subscriber-realistic audience.

Requires: kit reviews · cost per meal math
Prefers: home cook voice · video cooking · active kitchen
Never: is food seller · recipe scraper
Kitchen appliance brands

Appliance brands vet for recipe-driven testing: the same dish across machines, failures included. Reviewers with original recipes put products into contexts buyers actually cook.

Requires: appliance recipe testing · original recipes
Prefers: video cooking · home cook voice
Never: is food seller · recipe scraper
Specialty food subscriptions

Specialty boxes recruit unboxers who quantify: what arrived, what it retails for, whether month three held up. Dietary-niche publishers extend them into audiences generic food media misses.

Requires: subscription unboxing
Prefers: dietary specialization · cost per meal math · video cooking
Never: is food seller
Wine clubs

Wine clubs need palate credibility without sommelier distance: tasting notes readers can follow, club-vs-club comparisons, and honest talk about bottle value against retail.

Requires: wine expertise
Prefers: subscription unboxing · cost per meal math · home cook voice
Never: is food seller
Grocery delivery services

Delivery services compete on coverage and fees, which vary block by block. They vet comparison publishers who test real orders in real zip codes — substitutions, freshness, tipping math included.

Requires: delivery comparisons · cost per meal math
Prefers: active kitchen · home cook voice
Never: is food seller

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Kit reviews
Appliance recipe testing
Subscription unboxing
Wine expertise
Delivery comparisons
Original recipes
Cost per meal math
Dietary specialization
Home cook voice
Video cooking
Active kitchen
Is food seller
Recipe scraper
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher FC-01

This site is an online magazine focused on wine, featuring reviews, tasting notes, and educational content.
Content publisherlang: enWine clubs · 100%
Kit reviews
0%
Not evidenced
Appliance recipe testing
0%
No supporting content found
Subscription unboxing
0%
Not present
Wine expertise
100%
Found on the site — covers wine with tasting notes, pairings or club comparisons
Delivery comparisons
0%
Not evidenced
Original recipes
0%
No supporting content found
Cost per meal math
0%
Not present
Dietary specialization
0%
Not found on the site
Home cook voice
0%
Not evidenced
Video cooking
80%
Confirmed on the site — publishes cooking or unboxing video
Active kitchen
100%
Detected — publishing within recent months
Is food seller
0%
Not found on the site
Recipe scraper
0%
Not evidenced

Publisher FC-02

A site focused on wine pairing suggestions and related culinary content.
Content publisherlang: deWine clubs · 90%
Kit reviews
0%
No supporting content found
Appliance recipe testing
0%
Not present
Subscription unboxing
0%
Not found on the site
Wine expertise
90%
Evidenced on the site — covers wine with tasting notes, pairings or club comparisons
Delivery comparisons
0%
No supporting content found
Original recipes
70%
Found on the site — publishes original recipes with own photography
Cost per meal math
0%
Not found on the site
Dietary specialization
0%
Not evidenced
Home cook voice
0%
No supporting content found
Video cooking
0%
Not present
Active kitchen
80%
Found on the site — publishing within recent months
Is food seller
0%
Not evidenced
Recipe scraper
0%
No supporting content found

Publisher FC-03

A site dedicated to wine tourism in the Provence-Alpes-Côte d'Azur region, featuring vineyards and wine-related events.
Content publisherlang: frWine clubs · 90%
Kit reviews
0%
Not present
Appliance recipe testing
0%
Not found on the site
Subscription unboxing
0%
Not evidenced
Wine expertise
90%
Confirmed on the site — covers wine with tasting notes, pairings or club comparisons
Delivery comparisons
0%
Not present
Original recipes
0%
Not found on the site
Cost per meal math
0%
Not evidenced
Dietary specialization
0%
No supporting content found
Home cook voice
0%
Not present
Video cooking
0%
Not found on the site
Active kitchen
80%
Evidenced on the site — publishing within recent months
Is food seller
0%
No supporting content found
Recipe scraper
0%
Not present

Publisher FC-04

A blog focused on wine, featuring tasting notes and recommendations.
Content publisherlang: deWine clubs · 90%
Kit reviews
0%
Not found on the site
Appliance recipe testing
0%
Not evidenced
Subscription unboxing
0%
No supporting content found
Wine expertise
90%
Present in content — covers wine with tasting notes, pairings or club comparisons
Delivery comparisons
0%
Not found on the site
Original recipes
0%
Not evidenced
Cost per meal math
0%
No supporting content found
Dietary specialization
0%
Not present
Home cook voice
0%
Not found on the site
Video cooking
0%
Not evidenced
Active kitchen
80%
Confirmed on the site — publishing within recent months
Is food seller
0%
Not present
Recipe scraper
0%
Not found on the site

Publisher FC-05

The site provides articles on cheese and wine pairings, including discussions on vegan cheese alternatives.
Content publisherlang: srWine clubs · 84%
Kit reviews
0%
Not evidenced
Appliance recipe testing
0%
No supporting content found
Subscription unboxing
0%
Not present
Wine expertise
80%
Detected — covers wine with tasting notes, pairings or club comparisons
Delivery comparisons
0%
Not evidenced
Original recipes
0%
No supporting content found
Cost per meal math
0%
Not present
Dietary specialization
60%
Confirmed on the site — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
70%
Detected — an identifiable home cook's personal perspective
Video cooking
0%
No supporting content found
Active kitchen
90%
Present in content — publishing within recent months
Is food seller
0%
Not found on the site
Recipe scraper
0%
Not evidenced

Publisher FC-06

A site that shares insights and reviews on various food products and specialty items from different brands.
Content publisherlang: jaSpecialty food subscriptions · 80%Wine clubs · 78%
Kit reviews
0%
No supporting content found
Appliance recipe testing
0%
Not present
Subscription unboxing
80%
Present in content — covers specialty food subscriptions with unboxings and value math
Wine expertise
70%
Found on the site — covers wine with tasting notes, pairings or club comparisons
Delivery comparisons
0%
No supporting content found
Original recipes
0%
Not present
Cost per meal math
0%
Not found on the site
Dietary specialization
0%
Not evidenced
Home cook voice
60%
Found on the site — an identifiable home cook's personal perspective
Video cooking
0%
Not present
Active kitchen
90%
Detected — publishing within recent months
Is food seller
0%
Not evidenced
Recipe scraper
0%
No supporting content found

Publisher FC-07

A site offering a variety of recipes and wine-related content.
Content publisherlang: deWine clubs · 80%
Kit reviews
0%
Not present
Appliance recipe testing
0%
Not found on the site
Subscription unboxing
0%
Not evidenced
Wine expertise
80%
Evidenced on the site — covers wine with tasting notes, pairings or club comparisons
Delivery comparisons
0%
Not present
Original recipes
70%
Found on the site — publishes original recipes with own photography
Cost per meal math
0%
Not evidenced
Dietary specialization
60%
Detected — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
0%
Not present
Video cooking
0%
Not found on the site
Active kitchen
90%
Found on the site — publishing within recent months
Is food seller
0%
No supporting content found
Recipe scraper
0%
Not present

Publisher FC-08

A blog focused on coffee-related content, including recipes and equipment reviews.
Content publisherlang: enKitchen appliance brands · 64%
Kit reviews
0%
Not found on the site
Appliance recipe testing
70%
Present in content — tests kitchen appliances through actual recipes with results
Subscription unboxing
0%
No supporting content found
Wine expertise
0%
Not present
Delivery comparisons
0%
Not found on the site
Original recipes
60%
Evidenced on the site — publishes original recipes with own photography
Cost per meal math
0%
No supporting content found
Dietary specialization
0%
Not present
Home cook voice
50%
Confirmed on the site — an identifiable home cook's personal perspective
Video cooking
0%
Not evidenced
Active kitchen
90%
Evidenced on the site — publishing within recent months
Is food seller
0%
Not present
Recipe scraper
0%
Not found on the site

Publisher FC-09

A site focused on low-carb and keto recipes, products, and lifestyle guidance.
Content publisherlang: enno strict ICP fit — signal profile shown
Kit reviews
0%
Not evidenced
Appliance recipe testing
0%
No supporting content found
Subscription unboxing
0%
Not present
Wine expertise
0%
Not found on the site
Delivery comparisons
0%
Not evidenced
Original recipes
90%
Confirmed on the site — publishes original recipes with own photography
Cost per meal math
0%
Not present
Dietary specialization
90%
Evidenced on the site — specializes in a dietary niche (vegan, gluten-free, keto, etc.)
Home cook voice
80%
Present in content — an identifiable home cook's personal perspective
Video cooking
70%
Found on the site — publishes cooking or unboxing video
Active kitchen
90%
Confirmed on the site — publishing within recent months
Is food seller
80%
Detected — the site is itself a restaurant, food producer or meal-kit company
Recipe scraper
0%
Not evidenced

Publisher FC-10

A website showcasing culinary experiences and recipes related to Portuguese cuisine.
Content publisherlang: frno strict ICP fit — signal profile shown
Kit reviews
0%
No supporting content found
Appliance recipe testing
0%
Not present
Subscription unboxing
0%
Not found on the site
Wine expertise
0%
Not evidenced
Delivery comparisons
0%
No supporting content found
Original recipes
80%
Present in content — publishes original recipes with own photography
Cost per meal math
0%
Not found on the site
Dietary specialization
0%
Not evidenced
Home cook voice
70%
Detected — an identifiable home cook's personal perspective
Video cooking
60%
Evidenced on the site — publishes cooking or unboxing video
Active kitchen
90%
Present in content — publishing within recent months
Is food seller
80%
Found on the site — the site is itself a restaurant, food producer or meal-kit company
Recipe scraper
0%
No supporting content found

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