Sample report — DIY & Tools

DIY & Tools Affiliate Publishers

The diy & tools vertical spans 2,958,749 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

2,958,749
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Power tool brands

Tool brands respect torture-testers: runtime tests, teardowns, batteries counted to failure. The audience smells a spec-sheet rewrite instantly, and so do the brands vetting partners.

Requires: tool stress testing · tool comparisons
Prefers: project video · safety practice · recent projects
Never: is tool brand · spec sheet rewrites
Hardware retailers

Hardware retailers want project publishers whose cut lists and material lists become shopping lists. A build plan with quantities is a pre-filled cart for this client.

Requires: build plans · maker voice
Prefers: skill tutorials · project video · recent projects
Never: is tool brand · spec sheet rewrites
Home services marketplaces

Service marketplaces catch homeowners at the DIY-or-hire decision. They recruit publishers whose cost estimates and difficulty-honest tutorials frame when to call a pro.

Requires: cost estimation · skill tutorials
Prefers: safety practice · build plans
Never: is tool brand
3D printing suppliers

Printing suppliers vet for calibration-literate makers: filament comparisons, tuning guides, printed-part showcases. Depth in the niche matters; general gadget coverage doesn't convert here.

Requires: printing expertise · maker voice
Prefers: project video · recent projects · tool comparisons
Never: is tool brand · spec sheet rewrites
Workshop equipment suppliers

Workshop suppliers sell the environment, not a single tool: dust collection, benches, storage systems. They recruit publishers documenting evolving shop setups whose audiences invest for years.

Requires: workshop setups
Prefers: build plans · safety practice · tool comparisons
Never: is tool brand

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Tool stress testing
Build plans
Cost estimation
Printing expertise
Workshop setups
Skill tutorials
Maker voice
Safety practice
Tool comparisons
Project video
Recent projects
Is tool brand
Spec sheet rewrites
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher DT-01

A site providing practical advice and guides for home renovation and electrical safety.
Content publisherlang: frHome services marketplaces · 74%
Tool stress testing
0%
Not evidenced
Build plans
0%
No supporting content found
Cost estimation
70%
Present in content — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
Not found on the site
Workshop setups
0%
Not evidenced
Skill tutorials
80%
Detected — teaches techniques (joinery, wiring, tiling) step by step
Maker voice
0%
Not present
Safety practice
60%
Present in content — models and discusses proper safety practice
Tool comparisons
0%
Not evidenced
Project video
0%
No supporting content found
Recent projects
90%
Detected — projects/tests published within recent months
Is tool brand
0%
Not found on the site
Spec sheet rewrites
0%
Not evidenced

Publisher DT-02

A site focused on renovation techniques and safety practices in the DIY space.
Content publisherlang: jaHome services marketplaces · 74%
Tool stress testing
0%
No supporting content found
Build plans
0%
Not present
Cost estimation
80%
Detected — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
Not evidenced
Workshop setups
0%
No supporting content found
Skill tutorials
70%
Found on the site — teaches techniques (joinery, wiring, tiling) step by step
Maker voice
0%
Not found on the site
Safety practice
60%
Detected — models and discusses proper safety practice
Tool comparisons
0%
No supporting content found
Project video
0%
Not present
Recent projects
90%
Found on the site — projects/tests published within recent months
Is tool brand
0%
Not evidenced
Spec sheet rewrites
0%
No supporting content found

Publisher DT-03

A site providing advice and articles on sustainable living and home renovation.
Content publisherlang: frHome services marketplaces · 64%
Tool stress testing
0%
Not present
Build plans
0%
Not found on the site
Cost estimation
70%
Found on the site — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
No supporting content found
Workshop setups
0%
Not present
Skill tutorials
60%
Evidenced on the site — teaches techniques (joinery, wiring, tiling) step by step
Maker voice
0%
Not evidenced
Safety practice
50%
Found on the site — models and discusses proper safety practice
Tool comparisons
0%
Not present
Project video
0%
Not found on the site
Recent projects
80%
Evidenced on the site — projects/tests published within recent months
Is tool brand
0%
No supporting content found
Spec sheet rewrites
0%
Not present

Publisher DT-04

A resource providing advice and guides for various DIY home renovation projects.
Content publisherlang: enHome services marketplaces · 70%
Tool stress testing
0%
Not found on the site
Build plans
0%
Not evidenced
Cost estimation
70%
Evidenced on the site — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
Not present
Workshop setups
0%
Not found on the site
Skill tutorials
80%
Confirmed on the site — teaches techniques (joinery, wiring, tiling) step by step
Maker voice
0%
No supporting content found
Safety practice
0%
Not present
Tool comparisons
0%
Not found on the site
Project video
0%
Not evidenced
Recent projects
90%
Confirmed on the site — projects/tests published within recent months
Is tool brand
0%
Not present
Spec sheet rewrites
0%
Not found on the site

Publisher DT-05

A website focused on home renovation and interior design with DIY guides and tips.
Content publisherlang: ruHome services marketplaces · 60%
Tool stress testing
0%
Not evidenced
Build plans
0%
No supporting content found
Cost estimation
70%
Confirmed on the site — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
Not found on the site
Workshop setups
0%
Not evidenced
Skill tutorials
60%
Present in content — teaches techniques (joinery, wiring, tiling) step by step
Maker voice
0%
Not present
Safety practice
0%
Not found on the site
Tool comparisons
0%
Not evidenced
Project video
0%
No supporting content found
Recent projects
80%
Present in content — projects/tests published within recent months
Is tool brand
0%
Not found on the site
Spec sheet rewrites
0%
Not evidenced

Publisher DT-06

A website focused on construction and DIY tips, including safety practices and project guidance.
Content publisherlang: plno strict ICP fit — signal profile shown
Tool stress testing
0%
No supporting content found
Build plans
0%
Not present
Cost estimation
0%
Not found on the site
Printing expertise
0%
Not evidenced
Workshop setups
0%
No supporting content found
Skill tutorials
70%
Detected — teaches techniques (joinery, wiring, tiling) step by step
Maker voice
0%
Not found on the site
Safety practice
60%
Present in content — models and discusses proper safety practice
Tool comparisons
0%
No supporting content found
Project video
0%
Not present
Recent projects
80%
Detected — projects/tests published within recent months
Is tool brand
0%
Not evidenced
Spec sheet rewrites
0%
No supporting content found

Publisher DT-07

A site providing guidance on home building, including budgeting and design considerations.
Content publisherlang: jano strict ICP fit — signal profile shown
Tool stress testing
0%
Not present
Build plans
0%
Not found on the site
Cost estimation
80%
Detected — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
No supporting content found
Workshop setups
0%
Not present
Skill tutorials
0%
Not found on the site
Maker voice
0%
Not evidenced
Safety practice
0%
No supporting content found
Tool comparisons
0%
Not present
Project video
0%
Not found on the site
Recent projects
70%
Found on the site — projects/tests published within recent months
Is tool brand
0%
No supporting content found
Spec sheet rewrites
0%
Not present

Publisher DT-08

This site provides home decor and improvement ideas along with articles on various home-related topics.
Content publisherlang: enno strict ICP fit — signal profile shown
Tool stress testing
0%
Not found on the site
Build plans
0%
Not evidenced
Cost estimation
0%
No supporting content found
Printing expertise
0%
Not present
Workshop setups
0%
Not found on the site
Skill tutorials
0%
Not evidenced
Maker voice
0%
No supporting content found
Safety practice
0%
Not present
Tool comparisons
0%
Not found on the site
Project video
0%
Not evidenced
Recent projects
80%
Evidenced on the site — projects/tests published within recent months
Is tool brand
0%
Not present
Spec sheet rewrites
0%
Not found on the site

Publisher DT-09

A service provider specializing in the repair and maintenance of household appliances such as water heaters and stoves.
Service providerlang: idHome services marketplaces · 74%
Tool stress testing
0%
Not evidenced
Build plans
0%
No supporting content found
Cost estimation
80%
Evidenced on the site — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
Not found on the site
Workshop setups
0%
Not evidenced
Skill tutorials
70%
Confirmed on the site — teaches techniques (joinery, wiring, tiling) step by step
Maker voice
0%
Not present
Safety practice
60%
Evidenced on the site — models and discusses proper safety practice
Tool comparisons
0%
Not evidenced
Project video
0%
No supporting content found
Recent projects
90%
Confirmed on the site — projects/tests published within recent months
Is tool brand
0%
Not found on the site
Spec sheet rewrites
0%
Not evidenced

Publisher DT-10

A retailer specializing in cold foam products for furniture with a focus on quality and customer service.
Retailer / brandlang: fano strict ICP fit — signal profile shown
Tool stress testing
0%
No supporting content found
Build plans
0%
Not present
Cost estimation
80%
Confirmed on the site — provides renovation/project cost estimates or budgeting guidance
Printing expertise
0%
Not evidenced
Workshop setups
0%
No supporting content found
Skill tutorials
0%
Not present
Maker voice
0%
Not found on the site
Safety practice
0%
Not evidenced
Tool comparisons
0%
No supporting content found
Project video
60%
Evidenced on the site — publishes build or test video
Recent projects
70%
Present in content — projects/tests published within recent months
Is tool brand
90%
Found on the site — the site is itself a tool brand or hardware retailer
Spec sheet rewrites
0%
No supporting content found

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