A full run over this vertical's 1,415,522-domain category delivers an estimated ~13,000 qualifying publishers — each with the complete signal profile you see below. The measured basis: a 1,000-domain random calibration slice read against consumer electronics's own signal catalog (13 industry-specific signals) and its five hand-defined advertiser ICPs. The 10 cases on this page are format showcase only.
Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →
Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.
Electronics retailers recruit maintained-shortlist publishers — best-of pages updated as generations turn, with when-to-buy timing advice. An abandoned 'best phones' page from two cycles ago is a negative signal they check for first.
Accessory brands want daily-carry verdicts: cases dropped, cables frayed, chargers on nightstands for months. Real-use accessory content converts because the products are cheap enough to buy on trust.
Refurb marketplaces fight a trust deficit; they vet publishers who explain grading tiers, battery-health expectations and warranty differences — the content that de-risks buying used.
Wearable brands need metric-accuracy reviewers — people who wore two trackers on one wrist and compared the graphs. Metric literacy plus honest accuracy caveats defines this partner profile.
Audio brands recruit listeners with a described testing chain and consistent reference tracks — subjective impressions made comparable. Video A/B content extends reach into the demo-hungry audience.
Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.
Ranked by best ICP score. ICP badges show which advertiser profiles each publisher clears and how strongly.
The free pilot runs your own partner definition over the full vertical and delivers the first 20 qualified publishers at no cost, with a projection of the complete universe.
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