Sample report — Beauty & Cosmetics

Beauty & Cosmetics Affiliate Publishers

The beauty & cosmetics vertical spans 965,057 domains in our 120M+ classification database — that full pool is what a complete run screens. Below: this vertical’s own signal catalog (13 industry-specific signals), five hand-defined advertiser ICPs, and ten showcase publisher profiles drawn from a real screening run.

965,057
domains in this vertical
13
industry-specific signals
5
hand-defined advertiser ICPs
10
showcase publisher profiles
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A note on confidentiality

Every profile on this page is drawn from a real screening run. Because the publishers shown are independent sites, we follow standard confidentiality practice on public pages: domains are withheld and descriptions generalized. The published profiles are therefore intentionally not traceable to the sites — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the actual domains with every signal, so everything can be verified directly. Start with a free pilot →

The five advertiser ICPs for this vertical

Each ICP is written from the advertiser's vetting logic — what that client actually checks before approving a partner site — and expressed as required, preferred and disqualifying signals from this industry's catalog.

Skincare brands

Skincare brands screen for routine documenters — weeks-in progress photos and ingredient-aware commentary. Overnight-miracle framing is a red flag their legal teams specifically avoid.

Requires: routine documentation · ingredient literacy · product testing
Prefers: shade inclusivity · posting cadence
Never: is beauty brand · counterfeit gray
Makeup retailers

Makeup retail converts through demonstration: tutorial creators whose looks are recreatable and shoppable. Shade-inclusive coverage widens the addressable audience and is actively screened for.

Requires: tutorial content · video presence
Prefers: shade inclusivity · affiliate ready · posting cadence
Never: is beauty brand · counterfeit gray
Haircare brands

Haircare is type-specific: what works for 4C fails on fine straight hair. Brands recruit reviewers with declared hair types and long-term product testing within them.

Requires: hair type expertise · product testing
Prefers: routine documentation · video presence
Never: is beauty brand
Beauty subscription boxes

Box services need the spoiler economy: publishers whose monthly value breakdowns drive subscribe windows. Multi-box comparisons and cancel-experience honesty mark the audience as genuine subscribers.

Requires: box spoilers · posting cadence
Prefers: affiliate ready · video presence
Never: is beauty brand · counterfeit gray
Clean-beauty marketplaces

Clean-beauty platforms are certification-driven; they vet publishers who read INCI lists and challenge marketing claims. Credulous 'chemical-free' framing disqualifies a site for this client.

Requires: clean beauty vetting · ingredient literacy
Prefers: routine documentation · shade inclusivity
Never: is beauty brand · counterfeit gray

This industry's signal catalog

Every domain in the slice was evaluated on all 13 signals below, each with its own confidence score. Hover a signal for its extraction definition.

Routine documentation
Ingredient literacy
Tutorial content
Hair type expertise
Box spoilers
Clean beauty vetting
Product testing
Shade inclusivity
Video presence
Affiliate ready
Posting cadence
Is beauty brand
Counterfeit gray
A note before the profiles: in line with our confidentiality practice, identities are withheld and descriptions generalized; the published profiles are intentionally not traceable to the sites shown. The actual domains with all signals are included in pilot and client deliverables. Request a free pilot →

Top 10 publisher profiles — full signal transcripts

Selected to show the fullest signal profiles. ICP badges show which advertiser profiles each publisher clears and how strongly.

Publisher BEA-01

A site focused on beauty tips, product reviews, and tutorials for hair and skincare.
Content publisherlang: ptMakeup retailers · 88%Haircare brands · 64%
Routine documentation
0%
Not evidenced
Ingredient literacy
0%
No supporting content found
Tutorial content
80%
Present in content — publishes makeup tutorials or looks (photo or video)
Hair type expertise
70%
Found on the site — covers haircare by hair type with personal testing
Box spoilers
0%
Not evidenced
Clean beauty vetting
0%
No supporting content found
Product testing
60%
Evidenced on the site — reviews show sustained personal use, not press-sample first impressions
Shade inclusivity
0%
Not found on the site
Video presence
90%
Found on the site — substantial video content or an active video channel
Affiliate ready
70%
Confirmed on the site — affiliate links or discount codes already in use
Posting cadence
90%
Detected — publishing within recent months
Is beauty brand
0%
Not found on the site
Counterfeit gray
0%
Not evidenced

Publisher BEA-02

A website providing free skincare and product advice, including reviews and personal experiences.
Content publisherlang: nlHaircare brands · 60%Clean-beauty marketplaces · 50%
Routine documentation
0%
No supporting content found
Ingredient literacy
70%
Confirmed on the site — explains ingredients and formulations knowledgeably
Tutorial content
0%
Not found on the site
Hair type expertise
60%
Evidenced on the site — covers haircare by hair type with personal testing
Box spoilers
0%
No supporting content found
Clean beauty vetting
50%
Found on the site — vets clean/natural claims and certifications critically
Product testing
80%
Confirmed on the site — reviews show sustained personal use, not press-sample first impressions
Shade inclusivity
0%
Not evidenced
Video presence
0%
No supporting content found
Affiliate ready
90%
Present in content — affiliate links or discount codes already in use
Posting cadence
90%
Found on the site — publishing within recent months
Is beauty brand
0%
Not evidenced
Counterfeit gray
0%
No supporting content found

Publisher BEA-03

A beauty-focused site featuring tutorials, product reviews, and personal experiences with cosmetics and skincare.
Content publisherlang: enMakeup retailers · 84%
Routine documentation
0%
Not present
Ingredient literacy
70%
Present in content — explains ingredients and formulations knowledgeably
Tutorial content
80%
Found on the site — publishes makeup tutorials or looks (photo or video)
Hair type expertise
0%
No supporting content found
Box spoilers
0%
Not present
Clean beauty vetting
0%
Not found on the site
Product testing
60%
Present in content — reviews show sustained personal use, not press-sample first impressions
Shade inclusivity
0%
No supporting content found
Video presence
90%
Confirmed on the site — substantial video content or an active video channel
Affiliate ready
0%
Not found on the site
Posting cadence
90%
Evidenced on the site — publishing within recent months
Is beauty brand
0%
No supporting content found
Counterfeit gray
0%
Not present

Publisher BEA-04

This site provides insights and reviews on various beauty and skincare products, focusing on natural and organic options.
Content publisherlang: frSkincare brands · 74%Clean-beauty marketplaces · 64%
Routine documentation
70%
Confirmed on the site — documents skincare routines over time with results (before/after, progress)
Ingredient literacy
80%
Detected — explains ingredients and formulations knowledgeably
Tutorial content
0%
No supporting content found
Hair type expertise
0%
Not present
Box spoilers
0%
Not found on the site
Clean beauty vetting
60%
Confirmed on the site — vets clean/natural claims and certifications critically
Product testing
70%
Detected — reviews show sustained personal use, not press-sample first impressions
Shade inclusivity
0%
Not present
Video presence
0%
Not found on the site
Affiliate ready
0%
Not evidenced
Posting cadence
90%
Confirmed on the site — publishing within recent months
Is beauty brand
0%
Not present
Counterfeit gray
0%
Not found on the site

Publisher BEA-05

A website providing beauty and skincare tips, tutorials, and product recommendations.
Content publisherlang: ruClean-beauty marketplaces · 50%
Routine documentation
0%
Not evidenced
Ingredient literacy
70%
Found on the site — explains ingredients and formulations knowledgeably
Tutorial content
80%
Confirmed on the site — publishes makeup tutorials or looks (photo or video)
Hair type expertise
60%
Detected — covers haircare by hair type with personal testing
Box spoilers
0%
Not evidenced
Clean beauty vetting
50%
Present in content — vets clean/natural claims and certifications critically
Product testing
0%
Not present
Shade inclusivity
0%
Not found on the site
Video presence
0%
Not evidenced
Affiliate ready
0%
No supporting content found
Posting cadence
90%
Present in content — publishing within recent months
Is beauty brand
0%
Not found on the site
Counterfeit gray
0%
Not evidenced

Publisher BEA-06

A lifestyle blog that shares personal experiences and reviews related to beauty, fashion, and wellness.
Content publisherlang: enMakeup retailers · 57%
Routine documentation
0%
No supporting content found
Ingredient literacy
0%
Not present
Tutorial content
70%
Present in content — publishes makeup tutorials or looks (photo or video)
Hair type expertise
0%
Not evidenced
Box spoilers
0%
No supporting content found
Clean beauty vetting
0%
Not present
Product testing
60%
Evidenced on the site — reviews show sustained personal use, not press-sample first impressions
Shade inclusivity
0%
Not evidenced
Video presence
50%
Found on the site — substantial video content or an active video channel
Affiliate ready
80%
Confirmed on the site — affiliate links or discount codes already in use
Posting cadence
90%
Detected — publishing within recent months
Is beauty brand
0%
Not evidenced
Counterfeit gray
0%
No supporting content found

Publisher BEA-07

A site focused on hairstyles, hair care, and makeup tutorials.
Content publisherlang: ruMakeup retailers · 74%
Routine documentation
0%
Not present
Ingredient literacy
0%
Not found on the site
Tutorial content
90%
Detected — publishes makeup tutorials or looks (photo or video)
Hair type expertise
80%
Evidenced on the site — covers haircare by hair type with personal testing
Box spoilers
0%
Not present
Clean beauty vetting
0%
Not found on the site
Product testing
0%
Not evidenced
Shade inclusivity
0%
No supporting content found
Video presence
70%
Evidenced on the site — substantial video content or an active video channel
Affiliate ready
0%
Not found on the site
Posting cadence
90%
Found on the site — publishing within recent months
Is beauty brand
0%
No supporting content found
Counterfeit gray
0%
Not present

Publisher BEA-08

A site that provides detailed information about beauty products and their ingredients.
Content publisherlang: jaClean-beauty marketplaces · 70%
Routine documentation
0%
Not found on the site
Ingredient literacy
80%
Present in content — explains ingredients and formulations knowledgeably
Tutorial content
0%
No supporting content found
Hair type expertise
0%
Not present
Box spoilers
0%
Not found on the site
Clean beauty vetting
70%
Evidenced on the site — vets clean/natural claims and certifications critically
Product testing
60%
Present in content — reviews show sustained personal use, not press-sample first impressions
Shade inclusivity
0%
Not present
Video presence
0%
Not found on the site
Affiliate ready
0%
Not evidenced
Posting cadence
90%
Evidenced on the site — publishing within recent months
Is beauty brand
0%
Not present
Counterfeit gray
0%
Not found on the site

Publisher BEA-09

A site focused on beauty products, offering tips and product recommendations.
Content publisherlang: bgClean-beauty marketplaces · 60%
Routine documentation
0%
Not evidenced
Ingredient literacy
70%
Detected — explains ingredients and formulations knowledgeably
Tutorial content
80%
Evidenced on the site — publishes makeup tutorials or looks (photo or video)
Hair type expertise
0%
Not found on the site
Box spoilers
0%
Not evidenced
Clean beauty vetting
60%
Confirmed on the site — vets clean/natural claims and certifications critically
Product testing
0%
Not present
Shade inclusivity
0%
Not found on the site
Video presence
0%
Not evidenced
Affiliate ready
0%
No supporting content found
Posting cadence
90%
Confirmed on the site — publishing within recent months
Is beauty brand
0%
Not found on the site
Counterfeit gray
0%
Not evidenced

Publisher BEA-10

A lifestyle magazine for women focusing on beauty and practical advice.
Content publisherlang: skMakeup retailers · 57%
Routine documentation
0%
No supporting content found
Ingredient literacy
0%
Not present
Tutorial content
70%
Confirmed on the site — publishes makeup tutorials or looks (photo or video)
Hair type expertise
0%
Not evidenced
Box spoilers
0%
No supporting content found
Clean beauty vetting
0%
Not present
Product testing
0%
Not found on the site
Shade inclusivity
0%
Not evidenced
Video presence
50%
Detected — substantial video content or an active video channel
Affiliate ready
80%
Evidenced on the site — affiliate links or discount codes already in use
Posting cadence
90%
Present in content — publishing within recent months
Is beauty brand
0%
Not evidenced
Counterfeit gray
0%
No supporting content found

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