A full run over the streaming category's ~1.1M domains yields an estimated ~38,000 qualifying publishers (estimate) — the what-to-watch guides, cord-cutting how-to sites, and service-comparison blogs that convert for streaming advertisers. We read the whole entertainment category from a 120M+ classified-domain universe and screen each site against your partner ICP.
Hand-defined advertiser ICPs, showcase publisher profiles, and the full signal transcript with confidence scores — the same format your streaming recruitment list arrives in, across 30 free sample reports.
Cord-cutting turned entertainment into an affiliate vertical: readers now compare services, hunt catalogs, and chase deals before every subscription. But the publishers that drive those decisions — what-to-watch editors, cord-cutting how-to writers, VOD reviewers — are scattered across a ~1.1M-domain category and buried under studio sites, wikis, and piracy-adjacent noise. The job is isolating genuine content publishers from the platforms themselves.
The publishers advertisers want catch readers mid-decision: "is X worth it", "how to watch Y", "best service for Z". Service-comparison and what-to-watch signals surface the sites that actually influence a subscription.
Availability differs by country, and much converting content is about what's streamable where. Regional-catalog and geo signals let a service or VPN brand target the markets and libraries its product actually serves.
A streaming platform's own marketing site looks entertainment-relevant to any keyword filter but is a competitor, not a publisher. The own-service disqualifier removes that class before your team reviews a single row.
An ICP is written as required, preferred, and disqualifying signals — never a vague description. Below are the advertiser profiles typical of this vertical, each recruiting a different kind of entertainment publisher from the same category.
Converts on what-to-watch editors and service-comparison writers whose "best shows on" and "is it worth it" content reaches readers actively choosing a subscription.
Recruits cord-cutting and catalog writers who explain how to reach region-locked libraries — the how-to-watch and unblocking content their product depends on.
Wants cord-cutting sites that compare live-TV and skinny-bundle packages on channels, sports, and price — the readers actively replacing cable.
Screens for reviewers who cover streaming sticks, smart TVs, and media players with real setup and comparison content — not spun spec sheets.
Converts on entertainment publishers who cover releases, live events, and deals — the what-to-watch and deal writers whose readers buy tickets and passes.
The same entertainment pull serves every advertiser above. Each starts from its template ICP and is calibrated to the program — take each cohort separately or as one ranked list.
Every entertainment domain is read against this catalog of 12 industry signals, each shipped with its own confidence score. Your ICP is a selection from this list — required, preferred, or disqualifying.
Need a field that isn't here — "covers a specific service", "focuses on anime or sports", "already in a streaming affiliate network"? Custom signals are defined per engagement and calibrated the same way.
An illustrative full run for a streaming ICP. Every figure below is an estimate for illustration, extrapolated from reference runs; your real universe and yield are measured on a calibrated sample before any full run.
Entertainment networks re-sell the same visible sites to everyone. Full-web discovery reads the entire category and isolates the independent cord-cutting and what-to-watch publishers your competitors never see.
Canonical domain, site name, detected language, and geo focus — one row per publisher after mirrors and country variants are deduplicated to a single canonical entry.
Fit result and score computed from your required, preferred, and disqualifying signals — with a confidence score on every extracted field so you can sort by certainty.
Content freshness, monetization signals, and reproducible traffic proxies — so outreach starts with the highest-fit, actively-publishing entertainment sites first.
In a large-scale production run on our own classification platform, the pipeline processed an entire vertical from raw domains to a screened publisher universe. The client reviewed a sample of the output against their own judgment — these are actual engagement numbers, not the streaming estimates above. The identical method runs on streaming & entertainment.
The free pilot configures the full pipeline for your streaming & entertainment ICP and delivers the first 20 qualified publishers — plus a projection of the complete run. No cost, no obligation.
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